Subscribe
Super Bowl

Bill Murray wants you to email him—inside Yahoo’s Super Bowl strategy

The actor helped craft the campaign with collaborators Brian Doyle-Murray and Mitch Glazer. (Yahoo)
TN
By:
Tim Nudd
February 10, 2025 12:00 AM

If you looked in the mirror and saw a dog staring back at you, what would you do?

Featured Stories

Accounts in Review
Ikea hires David and Alma following a fiercely contested US agency review
Accounts in Review

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

EL
By:
Ewan Larkin
BB
By:
Brian Bonilla
Ikea hires David and Alma following a fiercely contested US agency review
TV Upfront
NBCU to sell Versant ads—what Comcast’s cable spinoff means for media buyers
TV Upfront
PH
By:
Parker Herren
NBCU to sell Versant ads—what Comcast’s cable spinoff means for media buyers
Retail
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Retail
AP
By:
Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Creativity
TN
By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work

Latest News

Netflix redesigns service for games, live programming
Xochitl CEO on why the snacking brand inked deals with Jimmy Fallon, Cholula
Day One Agency’s Brian Tsao on embracing uncertainty by asking one key question
Why single-take storytelling is winning attention—and what advertisers can learn
Staying current is easy with newsletters delivered straight to your inbox.

See More in Super Bowl

GoDaddy - Perfect Match
Doritos - Fashionista Daddy
Doritos - Goat for Sale
Coca-Cola - Security Camera
Staying current is easy with newsletters delivered straight to your inbox.