These 'Lost' Humans Can Be Found With One Surprising Solution

German Campaign for Pedigree Pulls a Role Reversal on Missing Animal Flyers

Published On
May 29, 2015

Editor's Pick

In a German print campaign promoting the adoption of dogs from shelters, Mars-owned pet food brand Pedigree turned the traditional "lost pet" poster into flyers of "lost" humans -- lost because they need the company of a dog. BBDO Dusseldorf created the posters, which ran as print ads along with the caption "Get Adopted," explaining that adopting a pet could make the people's lives more interesting and varied.