In 2006, Xbox released a stirring spot that arguably, was unlike anything yet seen in the world of videogame advertising. Set to a Gary Jules and Michael Andrews' stirring cover of Tears for Fears' "Mad World" and directed by Joseph Kosinski (Tron, Oblivion), the ad stood out not just for its cinematic quality, but for introducing a surprisingly human and thoughtful approach to an industry known for its high-octane, testosterone-fueled trailers.
August 17, 2015 04:21 PM
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