Introducing Ad Age World’s Largest Advertisers 2024
Published on December 9, 2024
Ad spending for the world’s top 100 advertisers rose at a solid single-digit pace in 2023, but spending gains—and cuts—varied widely by company, country and category.
Click on the tiles below to see Ad Age World’s Largest Advertisers 2024, our 38th annual global report on marketers, available to Ad Age All Access subscribers.
Big picture, available to both Ad Age subscribers and Ad Age All Access subscribers, offers a report overview.
Ad Age's annual global report on marketers
What's up (and down) with ad spending for the world's biggest advertisers. Report overview for Ad Age subscribers and Ad Age All Access subscribers
25 biggest advertisers
Top advertisers based on total worldwide ad spending. Link to a profile of each advertiser. Exclusive content available to Ad Age All Access subscribers
Deeper rankings and analysis
Ranking of the world's 100 biggest advertisers, downloadable in Excel. Exclusive content available to Ad Age All Access subscribers
Top 100 based on category and headquarters
Summary tables for World's Largest Advertisers. Exclusive content available to Ad Age All Access subscribers
Who spent more (and less)
Marketers with the sharpest worldwide ad spending increases and decreases in 2023. Exclusive content available to Ad Age All Access subscribers
World's biggest advertisers
Percent change in total worldwide ad spending for the top 100 advertisers. Exclusive content available to Ad Age All Access subscribers
About Ad Age World's Largest Advertisers 2024
How Ad Age produced its 38th annual global report on marketers
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