Introducing World’s Largest Advertisers 2024

Introducing Ad Age World’s Largest Advertisers 2024 Published on December 9, 2024 Ad spending for the world’s top 100 advertisers rose at a solid single-digit pace in 2023, but spending gains—and cuts—varied widely by company, country and category. Click on the tiles below to see Ad Age World’s Largest Advertisers 2024, our 38th annual global report on marketers, available to Ad Age All Access subscribers. Big picture, available to both Ad Age subscribers and Ad Age All Access subscribers, offers a report overview. Ad Age's annual global report on marketers What's up (and down) with ad spending for the world's biggest advertisers. Report overview for Ad Age subscribers and Ad Age All Access subscribers 25 biggest advertisers Top advertisers based on total worldwide ad spending. Link to a profile of each advertiser. Exclusive content available to Ad Age All Access subscribers Deeper rankings and analysis Ranking of the world's 100 biggest advertisers, downloadable in Excel. Exclusive content available to Ad Age All Access subscribers Top 100 based on category and headquarters Summary tables for World's Largest Advertisers. Exclusive content available to Ad Age All Access subscribers Who spent more (and less) Marketers with the sharpest worldwide ad spending increases and decreases in 2023. Exclusive content available to Ad Age All Access subscribers World's biggest advertisers Percent change in total worldwide ad spending for the top 100 advertisers. Exclusive content available to Ad Age All Access subscribers About Ad Age World's Largest Advertisers 2024 How Ad Age produced its 38th annual global report on marketers Ad Age Datacenter features premium content, including profiles of the biggest advertisers, agency companies and more. Questions? We can be reached at Datacenter@AdAge.com. Web production by Corey Holmes.

Introducing World’s Largest Advertisers 2024

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