How's this for meta?
The Outdoor Advertising Association of America launched a campaign this week ahead of Advertising Week to get the industry pumped up about "OOH's power, value and significance in today's digital world."
Which explains why you'll be seeing some familiar faces — like Richards' Group founder Stan Richards, Barton F. Graf founder Gerry Graf and Anomaly copywriter Jezz Chung — around the city when you're hustling panels, coffee and cocktails during Advertising Week.
The group's "Get Out of Home" campaign, done with Publicis New York, is meant to target media agencies and planners attending the conference with static and digital out-of-home ads. In addition to NYC, the campaign will hit more than 50,000 out-of-home units in 30 other cities from San Francisco to D.C.
Speaking of Advertising Week... I know last week I vaguely promised an Advertising Week poem on the theme of "'Twas the Night Before Christmas" (one of my many questionable middle-of-the-night ideas). But did you know that poem is 56 lines long?
I am willing to suffer for my craft, dear readers. But not for 56 lines.
However, I am not one to break a promise. And I really love an excuse to troll around on RhymeZone. So, an abridged version. Just call me Santa.
'Twas three days before Advertising Week, can you believe
And the industry prepared to descend upon one square block
300-page programs were sent out everywhere
With dreams that young YouTubers soon would be there
For panels on view-throughs, on Facebook, on bounce
On ad tech, on brand lift, on consultancy debates
Don't let your full calendars give too much of a fright
Happy Advertising Week to all and to all a safe flight
Bridges and frogs
LifeBridge Health has tapped StrawberryFrog as its agency of record for creative and strategic branding following a review. The Baltimore-based health system includes four hospitals, hundreds of doctors offices and urgent care centers, home health care, pharmacy services and more. StrawberryFrog CEO Scott Goodson calls the company "the disruptive brand in a most traditional category."
This one's 'wheelie' exciting
BikeNWA, a nonprofit focused on forming a bike-friendly community, has tapped indie agency Walrus as its agency of record. The organization, a grantee of the Walton Family Foundation, is working to promote a series of trails called Oz Trails, which include 250 miles of mountain bike trails through Northwest Arkansas' Ozark Mountains. The agency is developing brand identity and positioning for Oz Trails and a its first consumer marketing campaign. At least, that's what we hear from their spokes-person. (Get it? spokes-person? I'll be here all week, folks. Don't forget to tip your waitress.)
WPP amps up the girl power
WPP this week (coinciding with the UN Women's Private Sector and Philanthropic Leaders' SDG-5 Summit) announced its collaboration with UN Women this week including global, pro-bono media support by GroupM and creative support from WPP agencies "to help positively impact the lives of girls and women." This comes after $1 million in pro-bono placements through multiple campaigns "as part of WPP's support for the UN's Sustainable Development Goal" to reach gender equality and empower women.
On the move…
Carat's former global chief digital and data officer James Harris has joined Mindshare as its global chief strategy officer.
Sooho Choi, formerly a managing director and senior client executive at Accenture, has joined Publicis.Sapient as senior VP of travel and hospitality.
Brendan Condon is the new chief revenue officer at Comcast Spotlight, the ad sales division of Comcast Cable. He was formerly president at AdMore.
FCB has named Taylor Yarbrough as its new associate global director of global culture and inclusion. She was previously manager of diversity and inclusion strategy and talent development at the 4A's.