Toyota's Mirai Revives a Dying Daisy in Local Super Bowl Spot Airing in California

Alexandra Jardine

February 02, 2017 12:44 PM

Toyota will air a local spot for viewers in Los Angeles and San Francisco during the Super Bowl, promoting its Mirai fuel cell vehicle. The ad, by Saatchi & Saatchi L.A., will air during a local break in between the end of the second quarter and halftime.

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