Old Spice : Fabio Hair

Old Spice hires a new (old) stud.

Published On
Jul 19, 2011

Editor's Pick

It looks like TMYMCSL, aka Isaiah Mustafa,might be moving on to his next gig now that a new (old) spokestud has stepped up to pimp Old Spice. Golden maned B-Lister and bodice ripper icon Fabio has emerged as the new man behind the deodorant in a series of new spots and print ads out of Wieden + Kennedy Portland. The spots appear on a new Old Spice Youtube Channel NewOldSpiceGuyFabio.com, and also arrived via a spectacular press kit that included, among other things, a big sausage, candles and a "tailor-made" video dedicated to yours truly.

Credits

Date
Jul 20, 2011
Brand :
Old Spice
Client :
Old Spice
Agency :
Wieden & Kennedy-Portland
Creative Director :
Eric Baldwin
Creative Director :
Jason Bagley
Copywriter/Art Director :
Craig Allen
Copywriter/Art Director :
Eric Kallman
Senior Producer :
Lindsay Reed
Executive Creative Director :
Mark Fitzloff
Executive Creative Director :
Susan Hoffman
Executive Agency Producer :
Ben Grylewicz
Production Company :
@radical.media
Director :
Craig Allen
Executive Producer :
Donna Portaro
Line Producer :
Kelli Abraham
Director, Photography :
Bryan Newman
Editorial Company :
Arcade Edit
Editor :
Paul Martinez
Assistant Editor :
Pete D'Andrea
Post Producer :
Amburr Farls
Post Executive Producer :
Deanne Mehling
Visual Effects Company :
The Mill
Creative Director :
Phil Crowe
Visual Effects Supervisor/CGI Lead :
Robert Sethi
Lead Flame Artist :
Andy Bate
Lead Flame Artist :
Paul O'Shea
Visual Effects Producer :
Arielle Davis
Visual Effects Producer :
Adam Reeb
Executive Producer :
Sue Troyan
Music Company :
Beacon Street Studios
Producer :
Caitlin Rocklen
Film Transfer Company :
CO3
Colorist :
Stefan Sonnenfeld
Mix Company :
Pop Sound/Digital One
Engineer :
Mitch Dorf
Engineer :
Eric Stolberg
Assistant Engineer :
Robert Weiss
Producer :
Erin Reilly
Producer :
Cameron Shaw
Executive Producer :
Susie Boyajan

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Project Type