A new W+K spot promoting EA Sports' Fifa 11 game features Wayne Rooney, Giorgio Chiellini and Karim Benzema competing against assembled teams on a giant screen.
A new W+K spot promoting EA Sports' Fifa 11 game features Wayne Rooney, Giorgio Chiellini and Karim Benzema competing against assembled teams on a giant screen.
Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.