U.K. online mortgage broker Habito has already made quite a splash with its animated ads comparing getting a mortgage to being stuck in hell. Now, it's back with another gory installment, via agency Uncommon.
In this ad, it's all about the race to buy property—which, as anyone who's ever been to an open house can attest, can be a little dog-eat-dog. In this case it's literally dog-eat-dog, as the protagonist sees his fellow house hunters turn into vicious werewolves—still wearing their jewelry. They gruesomely tear him apart, leaving him just a bare skeleton, as they race to get to the property first. Luckily the hero is saved by the broker's Habito Go service, which he accesses via his mobile phone. Suddenly the nightmare becomes a real-life dream in which the buyer gets the keys to his new home, having beaten the pack to get it.
Habito Go, a new offering from the brand, allows buyers to secure a cash advance on their mortgage, enabling them to act and negotiate like a cash buyer.
“Our customer research tells us that people find the process of buying a home hellish and daunting," said Abba Newbery, chief marketing officer at Habito in a statement. "For me, ‘The Climb’ really nails the feeling that everything and everyone in the buying process is against you—from finding the place to everything that happens after that. We exist to set people free from the hell of mortgages—whether that’s being outbid on your offer or wading through impenetrable paperwork. Our new Habito Go service has the power to cut through so much of that and finally put first time buyers in a position of strength.”