This paint brand from Sri Lanka is made out of discarded temple flowers

Here's an innovation we haven't seen before: a paint brand in Sri Lanka created a whole new range from pigment based on discarded temple flowers.

JAT Holdings worked with Leo Burnett Sri Lanka on creating Petal Paint, which was developed in an effort to reduce waste and create something beautiful from the flower offerings that are regularly left at Buddhist temples. (Since it takes around 200 kilograms of dried flowers to make 50 liters of paint, JAT Holdings is launching a public campaign to collect the dried flowers discarded from temples.)

The petals are are dried and the pigments are transformed into liquid paint, encased in beautiful packaging based on the temple designs. As well as being sold in stores around Sri Lanka, the paint itself is also being made available to artists to restore temple art, as many of the murals in the country's are faded and the wall paint available in the market does not always match the traditional colors or texture of wall paint used in the originals. Having gone live in Sri Lanka, the company is also looking at rolling out the campaign to other countries with Buddhist temples.

Mark Tutssel, executive chairman and chief creative officer of Leo Burnett Worldwide, comments in a statement: "This revolutionary idea harnesses the power of creativity to positively impact the world. It's a wonderful example of a brand giving something back to Sri Lanka's heritage and culture. This innovative work not only invites people to engage in a truly unique way, it also ensures the very important preservation and restoration of sacred temple art."