U.K. insurance company Direct Line has been using Harvey Keitel, in character as Winston Wolf from "Pulp Fiction," in its ads for the past few months, and it puts him to good use in this YouTube pre-roll spot.
U.K. insurance company Direct Line has been using Harvey Keitel, in character as Winston Wolf from "Pulp Fiction," in its ads for the past few months, and it puts him to good use in this YouTube pre-roll spot.
Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.