Visa is encouraging store owners to make copycat versions of its holiday campaign

Brand's biggest U.K. holiday campaign to date from Saatchi & Saatchi sees small biz folks singing along to Queen

Published On
Nov 07, 2019

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Visa's U.K. holiday ad encourages people to shop local and features real small store owners signing along to Queen's "Somebody to Love."  But the idea doesn't stop there—the brand is asking other businesses to create their own versions of the spot too.

The campaign is the biggest U.K. Christmas campaign by Visa to date. Created by Saatchi & Saatchi London and directed by Gary Freedman via Independent, it kicked off with a TV spot that features 13 real-life shopkeepers, including a bookseller, greengrocer, antique dealer and café owner, singing lyrics from the song. 

Independent retailers are encouraged to create their own version and post using the hashtag #WhereYouShopMatters, and the winning ad will air in a primetime TV slot in the run-up to Christmas.

Visa is also supporting over 150 independent retailers with personalized adverts on billboards in city-center locations including Brighton, Bristol, Cardiff, Glasgow, and London. There will also be geo-targeted ads on social media.

 

 

Credits

Date
Nov 07, 2019
Client:
Visa
Agency:
Saatchi & Saatchi-London
Business Leader:
Richard Sweetman
Copywriter:
Sammuel Simmonds
Copywriter:
Olivia Weston
Chief Creative Officer:
Kate Stanners
Chief Creative Officer:
Guillermo Vega
Creative Director:
William John
Art Director:
George Coyle
Art Director:
Harry O’Grady
Art Director:
Emily Downing
Planner/CSU Director:
David Hackworthy
Planner/CSU Director:
Craig Adams
Planner/CSU Director:
Jack Trew
Planner/CSU Director:
Cierra Buck
Planner/CSU Director:
Rachel Eban
Account Team:
Sam Hawkey
Account Team:
Richard Sweetman
Account Team:
Piers Raffo
Account Team:
Joel Kaas
Account Team:
Alexander Boden
Designer:
Teresa Goncalves
Designer:
Charlie Bookes
Designer:
Mark Dalzell
Head of TV:
Rebecca Williams
Agency Producer:
Harriette Larder
Agency Producer:
Fritha Dickie
Agency Producer:
Melissa Arthur
Agency Producer:
Rebecca McClelland
Agency Producer:
Mike Rowling
Account Team:
Sam Hawkey
Account Team:
Richard Sweetman
Account Team:
Piers Raffo
Account Team:
Joel Kaas
Account Team:
Alexander Boden
Photographer:
Hannah Maule-Finch
Photographer:
Josh Cole
Photographer:
Adam Hinton
Photographer's agency:
Wyatt Clarke + Jones
Photographer's agency:
Germaine Walker
Media Agency:
Starcom
Media Planner:
Ben Dalton
Media Planner:
Wanju Lee
Media Planner:
Jerome Holder
Media Planner:
Sholay Taylor
Media Planner:
Ellis Richardson
Production Company:
Independent
Production Company:
Prodigious
Director:
Gary Freedman
Audio Post Production:
750mph
Post Production:
MPC

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