Visa is encouraging store owners to make copycat versions of its holiday campaign
Brand's biggest U.K. holiday campaign to date from Saatchi & Saatchi sees small biz folks singing along to Queen
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Visa's U.K. holiday ad encourages people to shop local and features real small store owners signing along to Queen's "Somebody to Love." But the idea doesn't stop there—the brand is asking other businesses to create their own versions of the spot too.
The campaign is the biggest U.K. Christmas campaign by Visa to date. Created by Saatchi & Saatchi London and directed by Gary Freedman via Independent, it kicked off with a TV spot that features 13 real-life shopkeepers, including a bookseller, greengrocer, antique dealer and café owner, singing lyrics from the song.
Independent retailers are encouraged to create their own version and post using the hashtag #WhereYouShopMatters, and the winning ad will air in a primetime TV slot in the run-up to Christmas.
Visa is also supporting over 150 independent retailers with personalized adverts on billboards in city-center locations including Brighton, Bristol, Cardiff, Glasgow, and London. There will also be geo-targeted ads on social media.
Credits
- Date
- Nov 07, 2019
- Client :
- Visa
- Agency :
- Saatchi & Saatchi-London
- Business Leader :
- Richard Sweetman
- Copywriter :
- Sammuel Simmonds
- Copywriter :
- Olivia Weston
- Chief Creative Officer :
- Kate Stanners
- Chief Creative Officer :
- Guillermo Vega
- Creative Director :
- William John
- Art Director :
- George Coyle
- Art Director :
- Harry O’Grady
- Art Director :
- Emily Downing
- Planner/CSU Director :
- David Hackworthy
- Planner/CSU Director :
- Craig Adams
- Planner/CSU Director :
- Jack Trew
- Planner/CSU Director :
- Cierra Buck
- Planner/CSU Director :
- Rachel Eban
- Account Team :
- Sam Hawkey
- Account Team :
- Richard Sweetman
- Account Team :
- Piers Raffo
- Account Team :
- Joel Kaas
- Account Team :
- Alexander Boden
- Designer :
- Teresa Goncalves
- Designer :
- Charlie Bookes
- Designer :
- Mark Dalzell
- Head of TV :
- Rebecca Williams
- Agency Producer :
- Harriette Larder
- Agency Producer :
- Fritha Dickie
- Agency Producer :
- Melissa Arthur
- Agency Producer :
- Rebecca McClelland
- Agency Producer :
- Mike Rowling
- Account Team :
- Sam Hawkey
- Account Team :
- Richard Sweetman
- Account Team :
- Piers Raffo
- Account Team :
- Joel Kaas
- Account Team :
- Alexander Boden
- Photographer :
- Hannah Maule-Finch
- Photographer :
- Josh Cole
- Photographer :
- Adam Hinton
- Photographer's agency :
- Wyatt Clarke + Jones
- Photographer's agency :
- Germaine Walker
- Media Agency :
- Starcom
- Media Planner :
- Ben Dalton
- Media Planner :
- Wanju Lee
- Media Planner :
- Jerome Holder
- Media Planner :
- Sholay Taylor
- Media Planner :
- Ellis Richardson
- Production Company :
- Independent
- Production Company :
- Prodigious
- Director :
- Gary Freedman
- Audio Post Production :
- 750mph
- Post Production :
- MPC
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