Apple: Underdogs
Apple put out a lot of standout work in 2019, including splashy films and bold outdoor efforts promoting Air Pods, a snarky CES dig at its competitors and a design-minded show opener. But what tops our list in 2019 was its story centered on a real-world Apple invention that the everyday consumer may not have known about—a round pizza box. Directed by Mark Molloy of Smuggler, “Underdogs” was pure entertainment, but it also doubled as a demo of how Apple products can help to make your big ideas a reality.
