Currys PC World puts 21st-century tech into a Victorian Christmas

Andreas Nilsson directs spot by AMV BBDO cheekily mingling the old and new

Published On
Nov 08, 2018

Editor's Pick

Currys PC World has fun with some of the electronic goods it sells in this year's holiday campaign--by inserting them into a traditional Victorian setting. 

The ad cheekily mingles the old and the new, and we see a resplendently dressed party host asking Google Home to play some music, carol singers using Microsoft Surface Pro tablets instead of hymn sheets, and a roasted chestnut seller using a sleek-looking AEG modern steam oven to heat up his wares. Meanwhile the men crowd into the local pub to watch a soccer game (played in 19th-century style) on a widescreen LG TV, and the wife of a Scrooge-type character sleeps through all the festivities using Bose noise-cancelling headphones. 

Andreas Nilsson at Biscuit directed the spot for AMV BBDO. 


Nov 08, 2018
Client :
Currys PC World
Agency :
Creative :
Jack Smedley
Creative :
George Hackforth-Jones
Creative Director :
Andy Clough
Creative Director :
Rich McGrann
Agency Planner :
David Edwards
Agency Planner :
Tom Claridge
Agency Account Team :
Chris Taggart
Agency Account Team :
Alex Bird
Agency Account Team :
Chris Ferguson
Agency Account Team :
Charlotte Oram
Agency Account Team :
Hunter Evans
Agency Producer :
Trish Russell
Agency Producer :
Lucia Fioravanti
Media Agency :
Blue 449
Media Planner :
Lindsay Turner
Media Planner :
Emma Putnam
Media Planner :
Tom Coles
Production Company :
Director :
Andreas Nilsson
Director of Photography :
Lasse Frank
Production Company Producer :
Kwok Yau
Post Production Company :
The Mill
Business Affairs :
Cate Killeen
Business Affairs :
Ryan Reeves
Business Affairs :
Ryan Mitchell
Audio Post Production :
Public Relations Company :
M&C Saatchi Public Relations

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