Currys PC World puts 21st-century tech into a Victorian Christmas
Andreas Nilsson directs spot by AMV BBDO cheekily mingling the old and new
Nov 08, 2018
Currys PC World has fun with some of the electronic goods it sells in this year's holiday campaign--by inserting them into a traditional Victorian setting.
The ad cheekily mingles the old and the new, and we see a resplendently dressed party host asking Google Home to play some music, carol singers using Microsoft Surface Pro tablets instead of hymn sheets, and a roasted chestnut seller using a sleek-looking AEG modern steam oven to heat up his wares. Meanwhile the men crowd into the local pub to watch a soccer game (played in 19th-century style) on a widescreen LG TV, and the wife of a Scrooge-type character sleeps through all the festivities using Bose noise-cancelling headphones.
Andreas Nilsson at Biscuit directed the spot for AMV BBDO.