Currys PC World puts 21st-century tech into a Victorian Christmas
Andreas Nilsson directs spot by AMV BBDO cheekily mingling the old and new
Editor's Pick
Currys PC World has fun with some of the electronic goods it sells in this year's holiday campaign--by inserting them into a traditional Victorian setting.
The ad cheekily mingles the old and the new, and we see a resplendently dressed party host asking Google Home to play some music, carol singers using Microsoft Surface Pro tablets instead of hymn sheets, and a roasted chestnut seller using a sleek-looking AEG modern steam oven to heat up his wares. Meanwhile the men crowd into the local pub to watch a soccer game (played in 19th-century style) on a widescreen LG TV, and the wife of a Scrooge-type character sleeps through all the festivities using Bose noise-cancelling headphones.
Andreas Nilsson at Biscuit directed the spot for AMV BBDO.
Credits
- Date
- Nov 08, 2018
- Client :
- Currys PC World
- Agency :
- AMV BBDO
- Creative :
- Jack Smedley
- Creative :
- George Hackforth-Jones
- Creative Director :
- Andy Clough
- Creative Director :
- Rich McGrann
- Agency Planner :
- David Edwards
- Agency Planner :
- Tom Claridge
- Agency Account Team :
- Chris Taggart
- Agency Account Team :
- Alex Bird
- Agency Account Team :
- Chris Ferguson
- Agency Account Team :
- Charlotte Oram
- Agency Account Team :
- Hunter Evans
- Agency Producer :
- Trish Russell
- Agency Producer :
- Lucia Fioravanti
- Media Agency :
- Blue 449
- Media Planner :
- Lindsay Turner
- Media Planner :
- Emma Putnam
- Media Planner :
- Tom Coles
- Production Company :
- Biscuit
- Director :
- Andreas Nilsson
- Director of Photography :
- Lasse Frank
- Production Company Producer :
- Kwok Yau
- Post Production Company :
- The Mill
- Business Affairs :
- Cate Killeen
- Business Affairs :
- Ryan Reeves
- Business Affairs :
- Ryan Mitchell
- Audio Post Production :
- 750mph
- Public Relations Company :
- M&C Saatchi Public Relations
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