Datacenter

Marketer Trees 2015

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2014 U.S. ad spending and rank. Click plus signs to explore database. Click each division name to see brands, agencies and people.

21st Century Fox

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$33,000$33,352-1.1
    Sunday magazine580951-39.0
    B-to-B magazine10,0758,89113.3
    Local magazine3165-52.2
    Newspaper25,76839,881-35.4
    National newspaper15,58018,865-17.4
    Spanish-language newspaper16613423.5
    FSI (freestanding inserts)24294157.2
    Network TV199,530191,2144.3
    Spot TV11,01213,114-16.0
    Syndicated TV31,48526,80217.5
    Cable TV networks278,540203,54536.8
    Spanish-language network TV33,49314,794126.4
    Network radio1,8342,451-25.2
    National spot radio27,79129,189-4.8
    Local radio22,61626,609-15.0
    Outdoor48,55444,3689.4
    Internet (display only)27,40428,388-3.5
      Measured media767,701682,70412.5
      Unmeasured spending815,756557,40546.3
      Total1,583,4561,240,10827.7
    Search marketing3,037NANA
    Media spending by brand20142013% chg
    20th Century Fox474,046390,40721.4
    Fox120,371136,368-11.7
    DVDs and videos52,30344,26518.2
    Fox Searchlight Pictures48,66451,189-4.9
    FX48,29230,24659.7
    National Geographic Channel15,12119,787-23.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20102,161.09.0
    20112,200.09.1
    20121,900.07.6
    20132,200.08.0
    20142,900.09.1
    Fiscal years ended June 30. 2014: Year ended June 2014. Ad costs: Stated worldwide "advertising expenses." 2012: Restated from $2.012 billion. 2011: Restated from $2.310 billion. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2014 and comparable prior year)
    21st Century Fox (Nasdaq: FOX)
    Worldwide20142013% chg
    Sales$31,867$27,67515.1
    Earnings4,5147,097-36.4
    Geographic sales20142013% chg
    U.S.17,40015,60011.5
    Europe9,7457,71726.3
    Rest of world4,2804,0216.4
    U.S.3,5003,700-5.4
    Australasia and other2,8102,981-5.7
    Europe2,0452,048-0.1
    Canada44233731.2
    Canada21916235.2
    Division sales20142013% chg
    Cable network programming12,27310,88112.8
    Filmed entertainment9,6798,64212.0
    News and information services6,1536,731-8.6
    Direct broadcast satellite TV6,0304,43935.8
    TV5,2964,8609.0
    Book publishing1,4341,3694.7
    Cable network programming49132451.5
    Digital real estate services40834518.3
    Digital education88102-13.7
    Other020NA
    Other, corporate and eliminations-1,411-1,147NA
    Sales and earnings from public documents.


    Headquarters
    21st Century Fox/1211 Avenue of the Americas, Floor 8, New York, N.Y. 10036/Phone: (212) 852-7000.

    Twitter:     @21stCenturyF0X

    http://www.21cf.com

AARP

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media124,91886,90943.7
      Unmeasured spending149,253132,54612.6
      Total274,171219,45424.9
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2011187.514.0
    2012204.114.7
    2013219.515.3
    2014274.218.4
    Figures from AARP's consolidated financial statements. Ad costs: Stated advertising expenses. Ad spending as percent of sales: Stated advertising expenses as percent of stated total operating revenue.
    SALES & EARNINGS ($ in millions)
    Worldwide20142013% chg
    Sales$1,486$1,4393.3
    Earnings00NA
    Sales and earnings from public documents.


    Headquarters
    AARP/601 E St., NW, Washington, D.C. 20049/Phone: (202) 434-3220.

    Facebook:     https://www.facebook.com/aarp

    Twitter:     @AARP

    http://www.aarp.org/

AB Acquisition

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$3,197$1,531108.8
    B-to-B magazine6266-5.5
    Newspaper14,65723,582-37.8
    Spanish-language newspaper284346-17.8
    FSI (freestanding inserts)3,2044,039-20.7
    Spot TV30,63836,772-16.7
    Syndicated TV2NANA
    Cable TV networksNA46NA
    Network radio181252.5
    National spot radio28,93539,844-27.4
    Local radio39,92154,722-27.0
    Outdoor5,6873,86647.1
    Internet (display only)6,19910,984-43.6
      Measured media132,807175,810-24.5
      Unmeasured spending295,923313,639-5.6
      Total428,729489,450-12.4
    Search marketing1,051NANA
    Media spending by brand20142013% chg
    Safeway70,78984,455-16.2
    Albertsons18,84019,334-2.6
    Vons14,78722,034-32.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2007551.81.3
    2008492.11.1
    2009502.91.2
    2010508.71.2
    2011408.61.2
    2012415.91.2
    2013371.61.1
    2014325.50.9
    Ad costs: 2007-2014 stated "advertising and promotional expenses" for the former Safeway Inc. (acquired by AB Acquisition in 2015). Safeway's advertising and promotional expenses were a component of cost of goods sold. 2013: Restated in 2015 from $372.6 million. 2012: Restated in 2015 from $416.7 million; restated from $497.0 million to factor out Safeway Canada and Dominick's. 2011: Restated from $491.3 million to factor out Safeway Canada and Dominick's. 2010: Including Safeway Canada. 2009: Including Safeway Canada. 2008: Including Safeway Canada. 2007: Including Safeway Canada. Ad spending as percent of sales: 2007-2014 worldwide advertising and promotional spending as percent of sales for the former Safeway Inc. (acquired by AB Acquisition in 2015).


    Headquarters
    AB Acquisition/250 E. Parkcenter Blvd., Boise, Idaho 83706/Phone: (208) 395-6200.

    Facebook:     https://www.facebook.com/albertsons

    Twitter:     @Albertsons

    http://www.albertsons.com

Abbott Laboratories

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media142,326198,965-28.5
      Unmeasured spending92,605129,458-28.5
      Total234,930328,423-28.5
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Abbott Laboratories (NYSE: ABT)
    Worldwide20142013% chg
    Sales$20,247$19,6573.0
    Earnings2,2842,576-11.3
    Geographic sales20142013% chg
    U.S.6,1236,208-1.4
    Other5,1664,59112.5
    China1,3211,08322.0
    India1,0099229.4
    Germany9789631.6
    Japan9681,042-7.1
    Netherlands788960-17.9
    Switzerland707792-10.7
    Russia5365252.1
    Brazil5084708.1
    France4884801.7
    Canada462493-6.3
    United Kingdom44739513.2
    Italy436457-4.6
    Spain31027612.3
    Diagnostics4,7214,5453.9
    Vascular2,9863,012-0.9
    Other2,4691,49864.8
    Sales and earnings from public documents.


    Headquarters
    Abbott Laboratories/100 Abbott Park Road, Abbott Park, Ill. 60064/Phone: (847) 937-6100.

    Facebook:     https://www.facebook.com/abbott

    Twitter:     @AbbottGlobal

    http://www.abbott.com

AbbVie

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$27,727$39,268-29.4
    B-to-B magazine5275230.7
    Newspaper13054139.4
    National newspaperNA181NA
    Network TV167,618140,89619.0
    Spot TV7044,572-84.6
    Syndicated TV34,12149,959-31.7
    Cable TV networks104,582122,941-14.9
    Spanish-language network TV5,385NANA
    National spot radio4,8584,38410.8
    Local radio2,9522,18834.9
    Outdoor232830-72.0
    Internet (display only)15,06025,080-39.9
      Measured media363,895390,875-6.9
      Unmeasured spending201,648216,599-6.9
      Total565,543607,474-6.9
    Search marketing41,890NANA
    Media spending by brand20142013% chg
    Humira259,945280,710-7.4
    AbbVie58,45917,496234.1
    Androgel28,78468,783-58.2
    Crohn's & Colitis information15,0124,998200.4
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2011375.02.1
    2012506.02.8
    2013626.03.3
    2014665.03.3
    Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Worldwide advertising spending as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    AbbVie (NYSE: ABBV)
    Worldwide20142013% chg
    Sales$19,960$18,7906.2
    Earnings1,7744,128-57.0
    Geographic sales20142013% chg
    U.S.10,84510,1816.5
    All other countries3,2723,1454.0
    Germany1,03591113.6
    Netherlands96985812.9
    United Kingdom72260619.1
    France5845408.1
    Japan581625-7.0
    Canada5515382.4
    Spain534543-1.7
    Brazil435439-0.9
    Italy4324046.9
    Sales and earnings from public documents.


    Headquarters
    AbbVie/1 N. Waukegan Road, North Chicago, Ill. 60064/Phone: (847) 932-7900.

    Twitter:     @abbvie

    http://www.abbvie.com

Activision Blizzard

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media94,99772,46131.1
      Unmeasured spending142,603132,0498.0
      Total237,600204,51016.2
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012396.08.2
    2013401.08.7
    2014495.011.2
    Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Worldwide advertising expenses as percent of total net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Activision Blizzard (Nasdaq: ATVI)
    Worldwide20142013% chg
    Sales$4,408$4,583-3.8
    Earnings8351,010-17.3
    Geographic sales20142013% chg
    North America2,1902,414-9.3
    Europe1,8241,826-0.1
    Asia Pacific39434314.9
    Sales and earnings from public documents.


    Headquarters
    Activision Blizzard/3100 Ocean Park Blvd., Santa Monica, Calif. 90405/Phone: (310) 255-2000.

    Facebook:     https://www.facebook.com/blizzard

    http://www.activisionblizzard.com

Adidas Group

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media110,961118,462-6.3
      Unmeasured spending230,661234,216-1.5
      Total341,622352,678-3.1
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    11,927.310.2
    20081,666.010.5
    20091,434.09.9
    20101,710.010.7
    20111,897.010.2
    20121,932.010.1
    20142,057.710.7
    Converted to dollars. Ad costs: Stated worldwide "marketing working budget." "Marketing working budget" is Adidas' term for promotion and communication spending including sponsorship contracts with teams and individual athletes; advertising; public relations; events; and other communications activities. Adidas said marketing working budget excludes marketing overhead, which the company breaks out separately. 2014: 1.548 billion euros. 2013: 1.451 billion euros (revised in 2015 from 1.457 billion). 2012: 1.502 billion euros. 2011: 1.362 billion euros. 2010: 1.288 billion euros. 2009: 1.028 billion euros. 2008: 1.132 billion euros (restated in 2009 from 1.429 billion euros). Ad spending as percent of sales: Worldwide marketing working budget spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Adidas Group (ETR: ADS)
    Worldwide20142013% chg
    Sales$20,649$20,1942.3
    Earnings23413376.0
    Geographic sales20142013% chg
    Western Europe5,4665,0179.0
    North America3,9514,254-7.1
    Other Asian markets2,7712,836-2.3
    European emerging marketis2,5682,4803.6
    Greater China2,4072,1989.5
    Latin America2,1562,0833.5
    Division sales20142013% chg
    Licensing1,564,216144,030986.0
    Textiles633,894542,85316.8
    Shoes536,806508,0105.7
    Sports equipment86,62172,37319.7
    Other sales26,75424,4239.5
    Sales and earnings from public documents.


    Headquarters
    Adidas Group/Adi-Dassler-Strasse 1, Herzogenaurach, Germany 91074/Phone: 49-9132-84-0. Adidas Group/5055 N. Greeley Ave., Portland, Ore. 97217/Phone: (800) 982-9337.

    Facebook:     https://www.facebook.com/adidas

    Twitter:     @adidas

    http://www.adidas-group.com/en

Advance Publications

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media163,977199,986-18.0
      Unmeasured spending85,331104,070-18.0
      Total249,309304,056-18.0
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.



    Headquarters
    Advance Publications/950 West Fingerboard Road, Staten Island, N.Y. 10304/Phone: (718) 981-1234.

    http://www.advance.net/index.ssf

Allergan

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$167,579$113,89847.1
    Sunday magazine11,1081,916479.9
    B-to-B magazine8602,136-59.7
    Spanish-language magazineNA21NA
    Newspaper1,0365NA
    National newspaper143190-24.8
    FSI (freestanding inserts)2,2631,42858.5
    Network TV100,37541,630141.1
    Spot TV3,7672,84732.3
    Syndicated TV16,6497,249129.7
    Cable TV networks53,50626,222104.1
    Network radioNA1NA
    National spot radio234385-39.1
    Local radioNA3NA
    Outdoor2339-41.4
    Internet (display only)31,86312,777149.4
      Measured media389,408210,74684.8
      Unmeasured spending97,35252,68684.8
      Total486,760263,43284.8
    Search marketing22,183NANA
    Media spending by brand20142013% chg
    Linzess111,6191,236NA
    Botox104,67356,32485.8
    Restasis75,12482,721-9.2
    Aczone25,04416,32553.4
    Juvederm23,3908,737167.7
    MyChronicMigraine.com20,74722,543-8.0
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012546.59.2
    20131,020.311.8
    20141,850.014.2
    Ad costs: Stated worldwide "selling and marketing" expenses for Allergan Plc (formerly Actavis Plc). Ad spending as percent of sales: Stated worldwide "selling and marketing" expenses for Allergan Plc as percent of stated net revenue for Allergan Plc.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Allergan (NYSE: AGN)
    Worldwide20142013% chg
    Sales$13,062$8,67850.5
    Earnings-1,631750NA
    Division sales20142013% chg
    North American generics and international6,7470NA
    North American brands4,6310NA
    Anda distribution1,6840NA
    Sales and earnings from public documents.


    Headquarters
    Allergan/1 Grand Canal Square, Docklands, Dublin 2, Ireland /Phone: 021-4619040. Allergan/Morris Corporate Center III, 400 Interpace Parkway, Parsippany, N.J. 07054/Phone: (862) 261-7000.

    http://www.allergan.com

Allstate Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$17,472$17,4550.1
    Sunday magazineNA1,477NA
    B-to-B magazine9281,416-34.5
    Local magazine665813.0
    Spanish-language magazine5860-4.5
    Newspaper10,54313,619-22.6
    National newspaper5071,167-56.5
    Spanish-language newspaper498808-38.4
    Network TV130,611123,5635.7
    Spot TV12,2309,38830.3
    Syndicated TV104,49186,84820.3
    Cable TV networks223,186196,41713.6
    Spanish-language network TV54,35050,5517.5
    Network radio5,8082,92898.4
    National spot radio22,81722,5391.2
    Local radio15,72412,97721.2
    Outdoor11,8519,61023.3
    Internet (display only)76,92488,438-13.0
      Measured media688,064639,3187.6
      Unmeasured spending205,373247,140-16.9
      Total893,438886,4590.8
    Search marketing47,756NANA
    Media spending by brand20142013% chg
    Allstate424,836485,996-12.6
    Esurance263,023153,07271.8
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012828.8NA
    2013886.5NA
    2014893.4NA
    Ad costs: 2014: Allstate Insurance Co.'s stated "advertising" expense on Annual Statement as filed with regulators. 2013: Allstate Insurance Group's stated "advertising" expense on Combined Annual Statement (including Allstate, Encompass and Esurance) as filed with regulators.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Allstate Corp. (NYSE: ALL)
    Worldwide20142013% chg
    Sales$35,239$34,5072.1
    Earnings2,8502,28025.0
    Geographic sales20142013% chg
    U.S.34,15933,4472.1
    Rest of world1,0801,0601.9
    Sales and earnings from public documents.


    Headquarters
    Allstate Corp./2775 Sanders Road, Northbrook, Ill. 60062/Phone: (847) 402-5000.

    Facebook:     https://www.facebook.com/allstate

    Twitter:     @Allstate

    http://www.allstate.com

Amazon

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$77,644$42,23083.9
    B-to-B magazine9761,126-13.3
    Local magazine7NANA
    Spanish-language magazine4NANA
    Newspaper1,35486057.4
    National newspaper10,4028,67619.9
    Spanish-language newspaperNA0NA
    FSI (freestanding inserts)1631-48.2
    Network TV166,907117,23242.4
    Spot TV2,2465,151-56.4
    Syndicated TV6,5187,073-7.8
    Cable TV networks112,70288,01028.1
    Spanish-language network TV0NANA
    Network radio2NANA
    National spot radio378982-61.5
    Local radio171541-68.5
    Outdoor1,9522,557-23.7
    Internet (display only)72,51855,37431.0
      Measured media453,796329,84237.6
      Unmeasured spending777,926506,66753.5
      Total1,231,722836,50947.2
    Search marketing320,243NANA
    Media spending by brand20142013% chg
    Amazon424,663295,22743.8
    Audible10,78311,226-3.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2008420.02.2
    2009593.02.4
    2010890.02.6
    20111,400.02.9
    20122,000.03.3
    20132,400.03.2
    20143,300.03.7
    Ad costs: Stated worldwide "advertising and other promotional costs." Ad spending as percent of sales: Worldwide advertising and other promotional spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Amazon (Nasdaq: AMZN)
    Worldwide20142013% chg
    Sales$88,988$74,45219.5
    Earnings-241274NA
    Geographic sales20142013% chg
    North America55,46944,51724.6
    Germany11,91910,53513.1
    United Kingdom8,3417,29114.4
    Japan7,9127,6393.6
    Rest of world5,3474,47019.6
    Division sales20142013% chg
    Electronics and other general merchandise60,88648,80224.8
    Media22,50521,7163.6
    Other5,5973,93442.3
    Sales and earnings from public documents.


    Headquarters
    Amazon/410 Terry Ave. N., Seattle, Wash. 98109/Phone: (206) 266-1000.

    Facebook:     https://www.facebook.com/amazon

    Twitter:     @amazon

    http://www.amazon.com

American Express Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$28,436$10,472171.5
    Sunday magazine230NANA
    B-to-B magazine256306-16.3
    Local magazine1529-49.8
    Newspaper8,8729,652-8.1
    National newspaper3,0552,8935.6
    Spanish-language newspaper1076-87.5
    FSI (freestanding inserts)NA299NA
    Network TV91,07975,29921.0
    Spot TV4,90011,997-59.2
    Syndicated TV11,3214,970127.8
    Cable TV networks44,45532,11638.4
    Network radio2,0342,145-5.2
    National spot radio5,2403,76939.0
    Local radio8,0934,52378.9
    Outdoor8,82712,944-31.8
    Internet (display only)155,293128,51220.8
      Measured media372,117300,00324.0
      Unmeasured spending1,992,1771,891,3005.3
      Total2,364,2942,191,3037.9
    Search marketing47,749NANA
    Media spending by brand20142013% chg
    American Express371,583296,18125.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20072,562.09.3
    20082,430.08.6
    20092,010.08.3
    20103,147.011.4
    20112,996.010.0
    20122,890.09.2
    20133,043.09.2
    20143,320.09.7
    Ad costs: Stated worldwide marketing and promotion costs. 2010: Restated. 2009: Restated. Ad spending as percent of sales: Worldwide marketing and promotion spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    American Express Co. (NYSE: AXP)
    Worldwide20142013% chg
    Sales$34,902$32,9745.8
    Earnings5,8855,3599.8
    Geographic sales20142013% chg
    U.S.24,85523,7454.7
    Europe, Middle East, Africa3,7673,7001.8
    Japan2,9342,952-0.6
    Latin America, Canada and Caribbean2,8882,900-0.4
    Other/unallocated-152-323NA
    Division sales20142013% chg
    U.S. card services17,91416,9955.4
    Global network and merchant services5,7475,5134.2
    International card services5,4925,4011.7
    Global commercial services4,9484,8532.0
    Corporate and other191212-9.9
    Sales and earnings from public documents.


    Headquarters
    American Express Co./World Financial Center, 200 Vesey St., 50th Floor, New York, N.Y. 10285/Phone: (212) 640-2000.

    Facebook:     https://www.facebook.com/americanexpress

    Twitter:     @AmericanExpress

    http://www.americanexpress.com

American Family Mutual Insurance Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media188,565150,16125.6
      Unmeasured spending2,538NANA
      Total191,103150,16127.3
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2013144.22.1
    2014191.12.6
    Ad costs: Stated advertising expenses on combined statements for American Family Mutual Insurance Co. and affiliated property and casualty insurers filed with insurance regulators. Ad spending as percent of sales: Stated advertising expenses as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Worldwide20142013% chg
    Sales$7,391$6,8138.5
    Earnings51537936.0
    Sales and earnings from public documents.


    Headquarters
    American Family Mutual Insurance Co./6000 American Parkway, Madison, Wis. 53783/Phone: (800) 692-6326.

    Facebook:     https://www.facebook.com/amfam

    Twitter:     @amfam

    http://www.amfam.com/

Amgen

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media142,040206,938-31.4
      Unmeasured spending89,786130,810-31.4
      Total231,826337,748-31.4
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Amgen (Nasdaq: AMGN)
    Worldwide20142013% chg
    Sales$20,063$18,6767.4
    Earnings5,1585,0811.5
    Geographic sales20142013% chg
    U.S.15,39614,4806.3
    Rest of world4,6674,19611.2
    Sales and earnings from public documents.


    Headquarters
    Amgen/1 Amgen Center Drive, Thousand Oaks, Calif. 91320/Phone: (805) 447-1000.

    Twitter:     @Amgen

    http://www.amgen.com

Anheuser-Busch InBev

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$21,409$41,095-47.9
    Sunday magazineNA601NA
    B-to-B magazine753968-22.3
    Local magazine1,1181,291-13.4
    Newspaper1,7694,886-63.8
    National newspaper122889-86.3
    Spanish-language newspaper3363253.4
    FSI (freestanding inserts)1281NA
    Network TV288,818294,808-2.0
    Spot TV12,04411,4325.4
    Syndicated TV9533188.8
    Cable TV networks99,556111,987-11.1
    Spanish-language network TV68,75550,75735.5
    National spot radio2228-99.3
    Local radio4,1789,071-53.9
    Outdoor19,22330,590-37.2
    Internet (display only)21,04313,39357.1
      Measured media539,347572,354-5.8
      Unmeasured spending1,028,968991,3663.8
      Total1,568,3151,563,7210.3
    Search marketing1,198NANA
    Media spending by brand20142013% chg
    Budweiser421,088460,544-8.6
    Michelob51,27852,405-2.2
    Stella Artois39,15828,01639.8
    Shock Top13,0731,025NA
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20104,712.013.0
    20115,133.013.1
    20125,254.013.2
    20135,958.013.8
    20147,036.015.0
    Ad costs: Stated worldwide sales and marketing expenses. 2012: Restated in 2014 from $5.258 billion. 2011: Restated in 2014 from $5.143 billion. Ad spending as percent of sales: Worldwide sales and marketing expenses as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Anheuser-Busch InBev (NYSE: BUD)
    Worldwide20142013% chg
    Sales$47,063$43,1959.0
    Earnings9,21614,394-36.0
    Geographic sales20142013% chg
    North America16,09316,0230.4
    Latin America North11,26910,8773.6
    Asia Pacific5,0403,35450.3
    Europe4,8655,065-3.9
    Mexico4,6192,76966.8
    Latin America south2,9613,269-9.4
    Global export and holding companies2,2161,83920.5
    Sales and earnings from public documents.


    Headquarters
    Anheuser-Busch InBev/Brouwerijplein 1, Leuven, Belgium 3000/Phone: 32-16-27-61-11. Anheuser-Busch InBev/One Busch Place, St. Louis, Mo. 63118/Phone: (314) 577-2000.

    http://www.ab-inbev.com

Apollo Education Group (University of Phoenix)

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media111,491167,450-33.4
      Unmeasured spending282,944319,455-11.4
      Total394,435486,906-19.0
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2007341.512.6
    2008416.613.3
    2009497.612.6
    2010622.8NA
    2011654.4NA
    2012641.715.3
    2013641.817.7
    2014557.618.4
    Fiscal years. 2014: Year ended August 2014. Ad costs: Stated worldwide marketing costs. Apollo explained its definition of marketing costs in its 10-Ks for years ended August 2014 and August 2013: "The substantial majority of costs consist of advertising expenses, compensation for marketing personnel, including personnel responsible for establishing relationships with selected employers, and production of marketing materials. The category also includes other costs directly related to marketing functions." 2013: Restated from $661.693 million. 2012: Restated from $663.442 million. Ad spending as percent of sales: Worldwide marketing spending as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 8/31/2014 and comparable prior year)
    Apollo Education Group (University of Phoenix) (Nasdaq: APOL)
    Worldwide20142013% chg
    Sales$3,024$3,636-16.8
    Earnings205249-17.7
    Geographic sales20142013% chg
    U.S.2,6873,360-20.0
    United Kingdom23020611.6
    Latin America1087054.5
    Division sales20142013% chg
    University of Phoenix2,6333,304-20.3
    Apollo Group33827622.6
    Other schools5356-4.4
    Sales and earnings from public documents.


    Headquarters
    Apollo Education Group (University of Phoenix)/4025 S. Riverpoint Parkway, Phoenix, Ariz. 85040/Phone: (480) 966-5394.

    Facebook:     https://www.facebook.com/universityofphoenix

    Twitter:     @UOPX

    http://www.apollo.edu

Apple

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$34,751$24,16043.8
    Sunday magazine6311,229-48.7
    B-to-B magazine2231,002-77.8
    Local magazine11333248.0
    Newspaper4,9136,227-21.1
    National newspaper7,0099,559-26.7
    Spanish-language newspaper31366.7
    Network TV488,023423,86015.1
    Spot TV1,2023,647-67.0
    Syndicated TV10,348NANA
    Cable TV networks119,51496,82823.4
    Spanish-language network TV12,648NANA
    National spot radioNA107NA
    Local radio1457690.7
    Outdoor61,18069,023-11.4
    Internet (display only)15,90021,697-26.7
      Measured media756,602657,44715.1
      Unmeasured spending38,33061,108-37.3
      Total794,933718,55510.6
    Search marketing41,551NANA
    Media spending by brand20142013% chg
    Apple615,864606,3561.6
    Beats By Dr Dre96,76030,452217.7
    Itunes43,65119,895119.4
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    19792.04.2
    19804.53.8
    198118.85.6
    198245.67.8
    198377.87.9
    1984179.711.9
    1985187.59.8
    1986157.88.3
    1987222.48.4
    198897.12.4
    198991.21.7
    199090.91.6
    1991111.31.8
    1992134.11.9
    1993153.41.9
    1994158.21.7
    1995205.01.9
    1996183.01.9
    1997143.02.0
    1998152.02.6
    1999208.03.4
    2000281.03.5
    2001261.04.9
    2002209.03.6
    2003193.03.1
    2004206.02.5
    2005287.02.1
    2006338.01.7
    2007467.01.9
    2008486.01.3
    2009501.01.2
    2010691.01.1
    2011933.00.9
    20121,000.00.6
    20131,100.00.6
    20141,200.00.7
    Fiscal years ended September. Sales: 2009: Restated. 2008: Restated. 2007: Restated. Ad costs: Stated worldwide advertising expenses. 1988: Restated. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 9/27/2014 and comparable prior year)
    Apple (Nasdaq: AAPL)
    Worldwide20142013% chg
    Sales$182,795$170,9107.0
    Earnings39,51037,0376.7
    Geographic sales20142013% chg
    Other countries83,24878,7675.7
    U.S.68,90966,1974.1
    China30,63825,94618.1
    Division sales20142013% chg
    iTunes, software and services118,06316,051635.5
    iPhone101,99191,27911.7
    iPad30,28331,980-5.3
    Mac24,07921,48312.1
    Accessories6,0935,7066.8
    iPod2,2864,411-48.2
    Sales and earnings from public documents.


    Headquarters
    Apple/1 Infinite Loop, Cupertino, Calif. 95014/Phone: (408) 996-1010.

    http://www.apple.com

AstraZeneca

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$73,770$105,779-30.3
    Sunday magazine15,7179,11472.5
    B-to-B magazine4,1531,845125.1
    Local magazine5NANA
    Newspaper1,186NANA
    National newspaper108NANA
    Network TV114,32460,54088.8
    Spot TV7,6334,39773.6
    Syndicated TV32,07325,06028.0
    Cable TV networks72,95462,21717.3
    Local radio56-8.6
    Outdoor2185NA
    Internet (display only)8,7728,5272.9
      Measured media330,919277,49019.3
      Unmeasured spending271,751227,87519.3
      Total602,669505,36519.3
    Search marketing24,935NANA
    Media spending by brand20142013% chg
    Symbicort121,177103,37217.2
    Crestor69,060101,649-32.1
    Farxiga62,5670NA
    Nexium42,50950,364-15.6
    Seroquel15,3426,720128.3
    FluMist11,76513,092-10.1
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    AstraZeneca (NYSE: AZN)
    Worldwide20142013% chg
    Sales$26,095$25,7111.5
    Earnings1,2352,571-52.0
    Geographic sales20142013% chg
    Continental Europe15,52010,58246.7
    U.S.10,48510,1982.8
    U.K.6,4826,860-5.5
    Asia, Africa and Australia6,3976,3101.4
    Rest of Americas4,0943,7898.0
    Intra-group-11,883-12,028NA
    Sales and earnings from public documents.


    Headquarters
    AstraZeneca/2 Kingdom St., Paddington, London, United Kingdom W2 6BD/Phone: 44-20-7604-8000. AstraZeneca/1800 Concord Pike, P.O. Box 15437, Wilmington, Del. 19850/Phone: (302) 886-3000.

    Twitter:     @AstraZeneca

    http://www.astrazeneca-us.com

AT&T

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$69,794$68,7051.6
    Sunday magazine5,82316,642-65.0
    B-to-B magazine2,3304,071-42.8
    Local magazine67106-36.5
    Spanish-language magazine525711-26.2
    Newspaper22,35493,894-76.2
    National newspaper51,69745,30714.1
    Spanish-language newspaper4193,287-87.3
    FSI (freestanding inserts)85NANA
    Network TV503,402518,991-3.0
    Spot TV230,465330,564-30.3
    Syndicated TV9,9709,2407.9
    Cable TV networks331,679316,8144.7
    Spanish-language network TV69,84169,6050.3
    Network radio5294,995-89.4
    National spot radio73,92333,940117.8
    Local radio61,74966,054-6.5
    Outdoor33,57547,445-29.2
    Internet (display only)168,018249,844-32.8
      Measured media1,636,2421,880,215-13.0
      Unmeasured spending1,635,7581,387,78517.9
      Total3,272,0003,268,0000.1
    Search marketing83,785NANA
    Media spending by brand20142013% chg
    AT&T1,441,9381,801,354-20.0
    Cricket177,62746,314283.5
    Aio13,19227,785-52.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20073,430.02.9
    20083,050.02.5
    20092,787.02.3
    20102,982.02.4
    20113,135.02.5
    20122,910.02.3
    20143,272.02.5
    20143,268.02.5
    Ad costs: Stated worldwide advertising spending. 2011: Restated. 2010: Restated. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    AT&T (NYSE: T)
    Worldwide20142013% chg
    Sales$132,447$128,7522.9
    Earnings6,51818,553-64.9
    Division sales20142013% chg
    Wireless service73,99269,8995.9
    Wireline58,42558,814-0.7
    Other3039-23.1
    Sales and earnings from public documents.


    Headquarters
    AT&T/208 S. Akard St., Dallas, Texas 75202/Phone: (210) 821-4105.

    Facebook:     https://www.facebook.com/att

    Twitter:     @ATT

    http://www.att.com

Bacardi

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media75,99590,555-16.1
      Unmeasured spending194,651231,944-16.1
      Total270,646322,499-16.1
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.



    Headquarters
    Bacardi/65 Pitts Bay Road, Hamilton, Bermuda /Phone: (441) 295-4345. Bacardi/Bacardi USA, 2701 Le Jeune Road, Coral Gables, Fla. 33134/Phone: (305) 572-8600.

    Twitter:     @Bacardi

    http://www.bacardilimited.com

Bank of America Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$29,678$28,4774.2
    Sunday magazine896NANA
    B-to-B magazine831881-5.7
    Local magazine4564481.8
    Spanish-language magazine13NANA
    Newspaper12,17519,281-36.9
    National newspaper5,0647,862-35.6
    Spanish-language newspaper4274-43.3
    Network TV118,212180,578-34.5
    Spot TV9,19610,805-14.9
    Syndicated TV7,9626,26027.2
    Cable TV networks77,67484,181-7.7
    Spanish-language network TVNA2,385NA
    Network radio27127909.7
    National spot radio1,5182,168-30.0
    Local radio6131,627-62.3
    Outdoor1,2113,980-69.6
    Internet (display only)88,121127,369-30.8
      Measured media353,931476,400-25.7
      Unmeasured spending1,230,0291,103,35311.5
      Total1,583,9601,579,7530.3
    Search marketing35,590NANA
    Media spending by brand20142013% chg
    Bank of America244,321355,625-31.3
    Merrill Lynch93,56599,647-6.1
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20072,356.03.5
    20082,368.03.3
    20091,933.01.6
    20101,963.01.8
    20112,203.02.4
    20121,873.02.2
    20131,834.02.1
    20141,829.02.2
    Ad costs: Stated worldwide marketing expenses. Ad spending as percent of sales: (Worldwide marketing spending) as percent of (total revenue net of interest expense).
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Bank of America Corp. (NYSE: BAC)
    Worldwide20142013% chg
    Sales$84,247$88,942-5.3
    Earnings4,83311,431-57.7
    Geographic sales20142013% chg
    U.S.72,96076,612-4.8
    Europe, Middle East and Africa6,4096,3530.9
    Asia3,6054,442-18.8
    Latin America and the Caribbean1,2731,535-17.1
    Division sales20142013% chg
    Consumer and business banking29,86229,964-0.3
    Global wealth and investment management18,40417,7903.5
    Global banking16,59816,4790.7
    Global markets16,11915,3904.7
    Consumer real estate services4,8487,715-37.2
    All other-7152,563NA
    FTE adjustment-869-859NA
    Sales and earnings from public documents.


    Headquarters
    Bank of America Corp./100 N. Tryon St., Charlotte, N.C. 28255/Phone: (800) 432-1000.

    Facebook:     https://www.facebook.com/bankofamerica

    Twitter:     @BofA_News

    http://www.bankofamerica.com

Bayer

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$57,650$50,85313.4
    Sunday magazine2,4471,26693.2
    B-to-B magazine19,86917,54213.3
    Local magazine58-30.8
    Spanish-language magazine55140-60.7
    Newspaper1,099154611.6
    National newspaper421NANA
    Spanish-language newspaper22NANA
    FSI (freestanding inserts)47,97440,40318.7
    Network TV196,212170,95814.8
    Spot TV9,63814,024-31.3
    Syndicated TV120,360141,290-14.8
    Cable TV networks215,112211,3211.8
    Spanish-language network TV9,24510,059-8.1
    Network radio1,277306317.1
    National spot radio1,2813,596-64.4
    Local radio3,9631,809119.1
    Outdoor76859529.1
    Internet (display only)19,30917,44910.7
      Measured media706,707681,7733.7
      Unmeasured spending385,975372,3573.7
      Total1,092,6831,054,1303.7
    Search marketing15,109NANA
    Media spending by brand20142013% chg
    Aleve104,68380,68629.7
    Claritin88,923103,235-13.9
    Alka-Seltzer59,78652,87913.1
    Dr. Scholl's58,27261,073-4.6
    One A Day55,08166,554-17.2
    Bayer48,19455,707-13.5
    Advantage25,29540,497-37.5
    Berocca22,1520NA
    Phillips'21,27625,559-16.8
    Skyla18,9570NA
    Coppertone18,71211,54662.1
    Oxytrol For Women18,15714,94821.5
    Miralax15,49812,89620.2
    Trubiotics15,27227,095-43.6
    Flintstones13,13310,94020.0
    Essure12,8839,41036.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20092,594.06.0
    20102,698.35.8
    20112,894.35.7
    20122,920.75.7
    20133,178.56.0
    20143,424.16.1
    Converted to dollars. Ad costs: Stated worldwide "advertising and customer advice" expenses. 2014: 2.576 billion euros. 2013: 2.393 billion euros. 2012: 2.271 billion euros (restated in 2014 from 2.273 billion euros). 2011: 2.078 billion euros. 2010: 2.032 billion euros. 2009: 1.860 billion euros. Ad spending as percent of sales: Worldwide advertising and customer-advice spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Bayer (ETR: BAYN)
    Worldwide20142013% chg
    Sales$56,146$53,3395.3
    Earnings4,5544,2367.5
    Geographic sales20142013% chg
    Other32,86631,5384.2
    U.S.11,84111,0926.7
    Germany6,6216,4582.5
    China4,8194,3909.8
    Division sales20142013% chg
    Health care26,55225,1365.6
    MaterialScience15,48714,9273.8
    CropScience12,62011,7147.7
    Reconciliation1,4871,562-4.8
    Sales and earnings from public documents.


    Headquarters
    Bayer/AG/Bayerwerk, Kaiser-Wilhelm-Allee-1, Leverkusen, Germany 51368/Phone: 49-214-30-40126. Bayer/Bayer Corp., 100 Bayer Blvd., P.O. Box 915, Whippany, N.J. 07981/Phone: (862) 404-3000.

    Facebook:     https://www.facebook.com/bayer

    Twitter:     @Bayer

    http://www.bayer.com

Berkshire Hathaway

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$183,574$173,6365.7
    Sunday magazine3,1447,148-56.0
    B-to-B magazine6,9656,8731.3
    Local magazine2,167363496.7
    Newspaper32,74623,26240.8
    National newspaper11,7178,93931.1
    Spanish-language newspaper9637157.9
    Network TV298,474239,30824.7
    Spot TV110,725109,0711.5
    Syndicated TV95,91592,0944.1
    Cable TV networks450,503392,07614.9
    Spanish-language network TV2,774NANA
    Network radio24,22425,286-4.2
    National spot radio42,07742,369-0.7
    Local radio67,20068,466-1.8
    Outdoor34,70429,97415.8
    Internet (display only)61,71537,14866.1
      Measured media1,428,7221,256,04913.7
      Unmeasured spending110,479295,550-62.6
      Total1,539,2011,551,598-0.8
    Search marketing66,093NANA
    Media spending by brand20142013% chg
    Geico1,159,4061,015,56014.2
    Dairy Queen86,57975,94914.0
    Berkshire Hathaway31,9556,004432.2
    Fruit of the Loom27,40221,31528.6
    NetJets16,12013,92515.8
    Star Furniture14,89315,572-4.4
    Nebraska Furniture Mart11,12110,10110.1
    Benjamin Moore10,64027,091-60.7
    Jordan's Furniture10,22011,386-10.2
    RC Willey10,1508,88014.3
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20121,122.7NA
    20131,183.0NA
    2014663.8NA
    Ad costs: Figures reflect what Berkshire Hathaway reported to regulators as "advertising" spending (including measured media and other forms of advertising) on the Combined Annual Statements of "National Indemnity Company and its affiliated insurers," a rollup where Geico accounts for virtually all the ad spending. Figures exclude ad spending for Berkshire Hathaway's non-insurance holdings.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Berkshire Hathaway (NYSE: BRK.B)
    Worldwide20142013% chg
    Sales$194,673$182,1506.9
    Earnings19,87219,4762.0
    Division sales20142013% chg
    McLane Co.46,64045,9301.5
    Insurance group45,62341,41910.1
    Manufacturing36,77334,2587.3
    BNSF23,23922,0145.6
    Service and retailing14,27613,2847.5
    Finance and financial products6,5266,1106.8
    Investment and derivative gains/losses4,0846,673-38.8
    Elimination and other-99-281NA
    Sales and earnings from public documents.


    Headquarters
    Berkshire Hathaway/3555 Farnam St., Suite 1440, Omaha, Neb. 68131/Phone: (402) 346-1400.

    http://www.berkshirehathaway.com

Best Buy Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$212$276-23.4
    B-to-B magazine326349-6.6
    Local magazineNA22NA
    Newspaper93,874113,657-17.4
    National newspaper6,02612,183-50.5
    Spanish-language newspaper3,1093,433-9.4
    FSI (freestanding inserts)3351-35.5
    Network TV81,110133,866-39.4
    Spot TV1,5623,304-52.7
    Syndicated TV5468,753-93.8
    Cable TV networks57,11475,039-23.9
    Spanish-language network TV466NANA
    Network radio8561-98.6
    National spot radio3,1797,060-55.0
    Local radio3,3018,668-61.9
    Outdoor612216183.1
    Internet (display only)58,56926,169123.8
      Measured media310,046393,608-21.2
      Unmeasured spending325,446290,17312.2
      Total635,492683,781-7.1
    Search marketing42,996NANA
    Media spending by brand20142013% chg
    Best Buy278,215360,046-22.7
    Pacific Sales31,10032,916-5.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2009765.01.7
    2010709.01.4
    2011862.01.7
    2012828.01.8
    2013703.01.8
    2014757.01.9
    2015711.01.8
    Fiscal years. 2015: Fiscal 2015 (12 months ended Jan. 31, 2015). 2014: Fiscal 2014 (12 months ended Feb. 1, 2014). 2013: Fiscal 2013 (11 months ended Feb. 2, 2013). 2012: Fiscal 2012 (12 months ended March 3, 2012). 2011: Fiscal 2011. 2010: Fiscal 2010. 2009: Fiscal 2009. Ad costs: Stated worldwide net advertising expenses. Best Buy said this about advertising in its 10-K for fiscal 2015: Advertising costs, which are included in SG&A (selling, general and administrative expenses), are expensed the first time the advertisement runs. Advertising costs consist primarily of digital, print and television advertisements, as well as promotional events." Best Buy said this about advertising in its 10-Ks for fiscal 2014, fiscal 2013 and fiscal 2012: Advertising costs, which are included in SG&A, are expensed the first time the advertisement runs. Advertising costs consist primarily of print and television advertisements as well as promotional events. 2014: Restated. 2013: Restated. 2012: Restated. 2011: Restated. 2010: Restated. Ad spending as percent of sales: Worldwide net advertising spending as percent of revenue. 2015: Percent for fiscal 2015 based on figures in 10-K filed in March 2015. 2014: Percent for fiscal 2014 based on figures in 10-K filed in March 2014. 2013: Percent for 11-month fiscal 2013 based on figures in 10-K filed in March 2014. 2012: Percent for fiscal 2012 based on figures in 10-K filed in March 2014.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2015 and comparable prior year)
    Best Buy Co. (NYSE: BBY)
    Worldwide20142013% chg
    Sales$40,339$40,611-0.7
    Earnings1,233532131.8
    Geographic sales20142013% chg
    U.S.36,05535,8310.6
    International4,2844,780-10.4
    Sales and earnings from public documents.


    Headquarters
    Best Buy Co./7601 Penn Ave. S, Richfield, Minn. 55423/Phone: (612) 291-1000.

    Facebook:     https://www.facebook.com/bestbuy

    Twitter:     @BestBuy

    http://www.bestbuy.com

BlackRock

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media34,78867,200-48.2
      Unmeasured spending196,035166,01318.1
      Total230,823233,212-1.0
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012384.04.1
    2013409.04.0
    2014413.03.7
    Ad costs: Stated worldwide "marketing and promotional" expenses. Ad spending as percent of sales: Worldwide "marketing and promotional" expenses as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    BlackRock (NYSE: BLK)
    Worldwide20142013% chg
    Sales$11,081$10,1808.9
    Earnings3,2942,93212.3
    Geographic sales20142013% chg
    Americas7,2866,8296.7
    Europe3,2462,83214.6
    Asia Pacific5495195.8
    Sales and earnings from public documents.


    Headquarters
    BlackRock/55 E. 52nd St., New York, N.Y. 10055/Phone: (212) 810-5300.

    Facebook:     https://www.facebook.com/blackrock

    Twitter:     @blackrock

    https://www.blackrock.com

BMW Group

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media198,495167,45018.5
      Unmeasured spending92,911107,042-13.2
      Total291,406274,4926.2
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20136,489.96.4
    20147,103.56.6
    Ad costs: Stated worldwide "selling expenses," which consist mainly of "marketing, advertising and sales personnel costs." "Selling expenses": 2014: 5.344 billion euros. 2013: 4.886 billion euros. Ad spending as percent of sales: Selling expenses as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    BMW Group (ETR: BMW)
    Worldwide20142013% chg
    Sales$106,873$101,0265.8
    Earnings7,7327,0789.2
    Geographic sales20142013% chg
    Rest of Europe32,74629,9559.3
    China19,94120,386-2.2
    U.S.18,16616,8577.8
    Germany17,27015,66810.2
    Other14,81414,0375.5
    Rest of Americas3,9364,122-4.5
    Division sales20142013% chg
    Automotive99,92493,8146.5
    Financial services27,38126,3983.7
    Motorcycles2,2321,99811.7
    Other entities9816.8
    Eliminations-22,673-21,192NA
    Sales and earnings from public documents.


    Headquarters
    BMW Group/Petuelring 130, Munich, Germany 80788/Phone: 49-89-382-2-45-44.

    Facebook:     https://www.facebook.com/bmwusa

    Twitter:     @BMWUSA

    http://www.bmwusa.com

Boehringer Ingelheim

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media172,510139,88923.3
      Unmeasured spending114,37892,75023.3
      Total286,888232,63923.3
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions)
    Worldwide20142013% chg
    Sales$17,702$18,682-5.2
    Earnings1,3921,759-20.9
    Geographic sales20142013% chg
    U.S.6,1656,850-10.0
    Europe5,4255,668-4.3
    Asia, Australiasia, Africa4,3854,499-2.5
    Rest of world1,7271,6663.7
    Division sales20142013% chg
    Prescription medicines13,42714,466-7.2
    Consumer health care1,9101,957-2.4
    Animal health1,5021,4215.7
    Biopharmaceuticals66659611.7
    Industrial customers197242-18.6
    Sales and earnings from public documents.


    Headquarters
    Boehringer Ingelheim/Binger Strasse 173, Ingelheim, Germany 55216/Phone: 49-6132-77-0. Boehringer Ingelheim/900 Ridgebury Road, P.O. Box 368, Ridgefield, Conn. 06877/Phone: (203) 798-9988.

    Facebook:     https://www.facebook.com/boehringerus

    Twitter:     @Boehringer

    http://www.boehringer-ingelheim.com

Bose Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media134,595211,209-36.3
      Unmeasured spending69,353108,831-36.3
      Total203,948320,040-36.3
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.



    Headquarters
    Bose Corp./The Mountain, Framingham, Mass. 01701/Phone: (508) 879-7330.

    Facebook:     https://www.facebook.com/bose

    Twitter:     @Bose

    http://www.bose.com

Bristol-Myers Squibb Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media229,339177,57829.1
      Unmeasured spending127,330256,471-50.4
      Total356,669434,049-17.8
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20081,181.06.7
    20091,136.06.0
    2010977.05.0
    2011957.04.5
    2012797.04.5
    2013855.05.2
    2014734.04.6
    Ad costs: Stated worldwide advertising and product promotion expenses. Ad spending as percent of sales: Worldwide advertising and product promotion spending as percent of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Bristol-Myers Squibb Co. (NYSE: BMY)
    Worldwide20142013% chg
    Sales$15,879$16,385-3.1
    Earnings2,0292,580-21.4
    Geographic sales20142013% chg
    U.S.7,7168,318-7.2
    Europe3,5923,930-8.6
    Rest of world3,4593,2955.0
    Other1,11284232.1
    Sales and earnings from public documents.


    Headquarters
    Bristol-Myers Squibb Co./345 Park Ave., New York, N.Y. 10154/Phone: (212) 546-4000.

    Twitter:     @bmsnews

    http://www.bms.com

Caesars Entertainment Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media51,84050,7002.2
      Unmeasured spending183,870131,83339.5
      Total235,710182,53329.1
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012194.02.4
    2013208.02.5
    2014270.03.2
    Ad costs: Stated worldwide advertising costs. Ad spending as percent of sales: Worldwide advertising costs as percent of net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Caesars Entertainment Corp. (Nasdaq: CZR)
    Worldwide20142013% chg
    Sales$8,516$8,2203.6
    Earnings-2,783-2,948NA
    Sales and earnings from public documents.


    Headquarters
    Caesars Entertainment Corp./One Caesars Palace Drive, Las Vegas, Nev. 89109/Phone: (702) 407-6000.

    http://caesarscorporate.com/

Campbell Soup Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media266,671361,261-26.2
      Unmeasured spending53,062NANA
      Total319,733361,261-11.5
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010515.07.3
    2011449.06.3
    2012476.06.6
    2013419.05.2
    2014411.05.0
    Fiscal years. 2014: Year ended Aug. 3, 2014. Ad costs: Stated worldwide "advertising and consumer promotion" expenses. 2012: Restated from $506 million. 2011: Restated from $492 million. Ad spending as percent of sales: Worldwide advertising and consumer promotion spending as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 8/3/2014 and comparable prior year)
    Campbell Soup Co. (NYSE: CPB)
    Worldwide20142013% chg
    Sales$8,268$8,0522.7
    Earnings80744979.7
    Geographic sales20142013% chg
    U.S.6,4326,1953.8
    Other1,1271,0566.7
    Australia709801-11.5
    Division sales20142013% chg
    Simple meals4,5114,4461.5
    Baked snacks2,5712,4086.8
    Beverages1,1861,198-1.0
    Sales and earnings from public documents.


    Headquarters
    Campbell Soup Co./1 Campbell Place, Camden, N.J. 08103/Phone: (856) 342-4800.

    Twitter:     @CampbellSoupCo

    http://www.campbellsoupcompany.com

Canon

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media49,60380,051-38.0
      Unmeasured spending160,679171,648-6.4
      Total210,282251,700-16.5
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20101,082.52.6
    20111,020.32.3
    20121,042.52.4
    2013886.42.3
    2014756.22.1
    Ad costs: Stated worldwide advertising expenses converted to U.S. dollars at average exchange rates by Ad Age Datacenter. 2014: 79.765 billion yen. 2013: 86.398 billion yen. 2012: 83.134 billion yen. 2011: 81.232 billion yen. 2010: 94.794 billion yen. Ad spending as percent of sales: Worldwide advertising expenses as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Canon (TYO: 7751)
    Worldwide20142013% chg
    Sales$35,334$38,284-7.7
    Earnings2,4152,3652.1
    Geographic sales20142013% chg
    Europe10,33811,542-10.4
    Americas9,82610,870-9.6
    Asia and Oceana8,3048,527-2.6
    Japan6,8677,345-6.5
    Division sales20142013% chg
    Office19,70620,521-4.0
    Imaging system12,73314,866-14.3
    Industry and other3,7803,846-1.7
    Eliminations-886-949NA
    Sales and earnings from public documents.


    Headquarters
    Canon/30-2 Shimomaruko 3-chome, Ohta-ku, Tokyo, Japan 146-8501/Phone: 81-3-3758-2111. Canon/One Canon Park, Melville, N.Y. 11747/Phone: (631) 330-5000.

    Twitter:     @CanonUSA

    http://www.usa.canon.com/cusa/home

Capital One Financial Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$45,125$21,091114.0
    B-to-B magazine594693-14.3
    Local magazineNA108NA
    Spanish-language magazine440.0
    Newspaper6,19321,652-71.4
    National newspaper5,5736,680-16.6
    Spanish-language newspaper03-88.5
    Network TV123,377157,539-21.7
    Spot TV3303,894-91.5
    Syndicated TV21NANA
    Cable TV networks121,100125,802-3.7
    National spot radio3,6735,832-37.0
    Local radio3,1135,277-41.0
    Outdoor4,4844,500-0.4
    Internet (display only)128,366105,74021.4
      Measured media441,953458,813-3.7
      Unmeasured spending1,022,474825,67623.8
      Total1,464,4271,284,48914.0
    Search marketing40,863NANA
    Media spending by brand20142013% chg
    Capital One412,816434,868-5.1
    ShareBuilder25,03322,25312.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20081,118.0NA
    2009588.0NA
    2010958.0NA
    20111,337.0NA
    20121,364.0NA
    20131,373.0NA
    20141,561.0NA
    Ad costs: Stated worldwide marketing expenses.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Capital One Financial Corp. (NYSE: COF)
    Worldwide20142013% chg
    Sales$22,290$22,384-0.4
    Earnings4,4284,1596.5
    Geographic sales20142013% chg
    U.S.20,91119,9904.6
    International credit card1,3791,443-4.4
    Division sales20142013% chg
    Credit card13,62114,287-4.7
    Consumer banking6,4326,654-3.3
    Commercial banking2,2012,290-3.9
    Other36-847NA
    Sales and earnings from public documents.


    Headquarters
    Capital One Financial Corp./1680 Capital One Drive, McLean, Va. 22102/Phone: (855) 375-0818.

    Facebook:     https://www.facebook.com/capitalone

    Twitter:     @CapitalOne

    http://www.capitalone.com

Carnival Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media115,32988,99029.6
      Unmeasured spending152,561170,906-10.7
      Total267,890259,8963.1
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012527.03.4
    2013588.03.8
    2014623.03.9
    Fiscal years ended Nov. 30. Ad costs: Stated worldwide advertising expenses for Carnival Corp. Ad spending as percent of sales: Worldwide advertising expenses as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 11/30/2014 and comparable prior year)
    Carnival Corp. (NYSE: CCL)
    Worldwide20142013% chg
    Sales$15,884$15,4562.8
    Earnings1,2361,07814.7
    Geographic sales20142013% chg
    North America7,7627,7380.3
    Europe5,6765,4264.6
    Australia and Asia2,0971,77218.3
    Other349520-32.9
    Sales and earnings from public documents.


    Headquarters
    Carnival Corp./3655 NW 87th Ave., Miami, Fla. 33178/Phone: (305) 599-2600.

    Facebook:     https://www.facebook.com/carnival

    Twitter:     @CarnivalCruise

    http://www.carnivalcorp.com/

CBS Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media140,179203,949-31.3
      Unmeasured spending216,574186,47816.1
      Total356,753390,426-8.6
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2006369.52.6
    2007348.12.5
    2008344.52.5
    2009314.32.4
    2010432.03.2
    2011399.02.9
    2012419.03.3
    2013449.03.2
    2014410.03.0
    Ad costs: CBS Corp.'s stated worldwide "advertising costs" since it became an independent company at year-end 2005. 2013: Restated in 2015 from $450 million. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    CBS Corp. (NYSE: CBS)
    Worldwide20142013% chg
    Sales$13,806$14,005-1.4
    Earnings2,9591,87957.5
    Geographic sales20142013% chg
    U.S.12,01312,178-1.4
    Other Europe6576078.2
    Other363366-0.8
    United Kingdom270359-24.8
    Asia26222516.4
    Canada241270-10.7
    Division sales20142013% chg
    Entertainment8,3098,645-3.9
    Local broadcasting2,7562,6962.2
    Cable networks2,1762,0695.2
    Publishing778809-3.8
    Eliminations-213-214NA
    Sales and earnings from public documents.


    Headquarters
    CBS Corp./51 W. 52nd St., 35th Floor, New York, N.Y. 10019/Phone: (212) 975-4321.

    Facebook:     https://www.facebook.com/cbs

    Twitter:     @CBS

    http://www.cbscorporation.com

CenturyLink

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media107,979103,4024.4
      Unmeasured spending106,021106,598-0.5
      Total214,000210,0001.9
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    200925.00.5
    201049.00.7
    2011275.01.8
    2012189.01.0
    2013210.01.2
    2014214.01.2
    Ad costs: Stated advertising costs. Ad spending as percent of sales: Stated advertising costs as percent of operating revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/14 and comparable prior year)
    CenturyLink (NYSE: CTL)
    Worldwide20142013% chg
    Sales$18,031$18,095-0.4
    Earnings772-239NA
    Sales and earnings from public documents.


    Headquarters
    CenturyLink/100 CenturyLink Drive, Monroe, La. 71203/Phone: (318) 388-9000.

    Facebook:     https://www.facebook.com/centurylink

    Twitter:     @CenturyLink

    http://www.centurylink.com

Chanel

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$96,617$96,2410.4
    Sunday magazine1,2171,494-18.6
    B-to-B magazine10035186.7
    Local magazine247302-18.4
    Spanish-language magazine455456-0.1
    Newspaper654982-33.5
    National newspaper14,69514,0174.8
    Network TV27,24617,98451.5
    Spot TV2,1423,619-40.8
    Syndicated TVNA2,786NA
    Cable TV networks2,9053,813-23.8
    Spanish-language network TV2,9872,15838.4
    Outdoor4,9034,41211.1
    Internet (display only)332443-25.0
      Measured media154,497148,7413.9
      Unmeasured spending246,828237,6323.9
      Total401,325386,3733.9
    Search marketing4,307NANA
    Media spending by brand20142013% chg
    Chanel154,497148,7413.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.



    Headquarters
    Chanel/135, Ave. Charles de Gaulle, Neuilly-sur-Seine, France 92200/Phone: 33-1-58-37-40-00. Chanel/9 W. 57th St., 44th Floor, New York, N.Y. 10019/Phone: (212) 688-5055.

    Facebook:     https://www.facebook.com/chanel

    Twitter:     @chanel

    http://www.chanel.com

Charles Schwab Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media163,266180,570-9.6
      Unmeasured spending81,73476,4306.9
      Total245,000257,000-4.7
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012241.04.9
    2013257.04.7
    2014245.04.0
    Ad costs: Stated advertising and market development expense Ad spending as percent of sales: Advertising and market development expense as percent of net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Charles Schwab Corp. (NYSE: SCHW)
    Worldwide20142013% chg
    Sales$6,058$5,43511.5
    Earnings1,3211,07123.3
    Sales and earnings from public documents.


    Headquarters
    Charles Schwab Corp./211 Main Street, San Francisco, Calif. 94105/Phone: (415) 667-7000.

    Facebook:     https://www.facebook.com/charlesschwab

    Twitter:     @CharlesSchwab

    https://www.schwab.com

Charter Communications

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media35,63844,520-20.0
      Unmeasured spending344,362312,48010.2
      Total380,000357,0006.4
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010267.03.8
    2011285.04.0
    2012325.04.3
    2013357.04.4
    2014380.04.2
    Ad costs: Stated advertising costs. Ad spending as percent of sales: Advertising costs as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Charter Communications (Nasdaq: CHTR)
    Worldwide20142013% chg
    Sales$9,108$8,15511.7
    Earnings-183-169NA
    Sales and earnings from public documents.


    Headquarters
    Charter Communications/400 Atlantic St., Stamford, Conn. 06901/Phone: (203) 905-7800.

    Facebook:     https://www.facebook.com/chartercom?intcmp=social_facebook

    Twitter:     @CharterCom

    https://www.charter.com/browse/holiday/

Church & Dwight

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$83,663$87,074-3.9
    Sunday magazine2,036NANA
    B-to-B magazine191258-26.2
    Spanish-language magazine554522.7
    Newspaper11NANA
    FSI (freestanding inserts)20,66214,99637.8
    Network TV61,59925,737139.3
    Spot TV5,41812,540-56.8
    Syndicated TV43,26736,71917.8
    Cable TV networks112,278125,837-10.8
    Spanish-language network TV60,24059,2851.6
    Network radio8622,531-65.9
    National spot radio16637350.7
    Local radio3631,198-69.7
    Outdoor17365165.4
    Internet (display only)5,5795,4761.9
      Measured media396,564371,7996.7
      Unmeasured spendingNA32NA
      Total396,564371,8306.7
    Search marketing6,167NANA
    Media spending by brand20142013% chg
    OxiClean145,694117,64023.8
    Arm & Hammer126,222124,7041.2
    Trojan21,64634,213-36.7
    Vitafusion21,0157,982163.3
    Kaboom15,19820,778-26.9
    First Response14,57915,286-4.6
    Lil Critters10,27912,876-20.2
    Orajel10,17110,639-4.4
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010338.013.1
    2011354.112.9
    2012357.312.2
    2013399.812.5
    2014416.912.6
    Ad costs: Stated worldwide "marketing expenses." Ad spending as percent of sales: Worldwide marketing expenses as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Church & Dwight (NYSE: CHD)
    Worldwide20142013% chg
    Sales$3,298$3,1943.2
    Earnings4143944.9
    Geographic sales20142013% chg
    U.S.2,6712,5554.5
    Rest of world627639-1.9
    Division sales20142013% chg
    Household products1,4661,4362.1
    Personcal care products1,0059772.9
    International5355330.5
    SPD29124817.3
    Sales and earnings from public documents.


    Headquarters
    Church & Dwight/500 Charles Ewing Blvd., Ewing, N.J. 08628/Phone: (609) 806-1200.

    http://www.churchdwight.com/

Citigroup

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$40,794$71,110-42.6
    Sunday magazine1,2232,969-58.8
    B-to-B magazine1,4081,09528.6
    Local magazine42657652.3
    Spanish-language magazine13122.4
    Newspaper12,18622,746-46.4
    National newspaper8,7746,00046.2
    Spanish-language newspaper210312-32.7
    FSI (freestanding inserts)NA592NA
    Network TV81,86971,25914.9
    Spot TV28,37524,28416.9
    Syndicated TVNA449NA
    Cable TV networks44,71756,327-20.6
    Spanish-language network TV1,18273860.1
    National spot radio1,76887NA
    Local radio2,778154NA
    Outdoor26,11628,043-6.9
    Internet (display only)80,60376,0875.9
      Measured media332,441362,323-8.2
      Unmeasured spending434,833409,7126.1
      Total767,274772,035-0.6
    Search marketing20,683NANA
    Media spending by brand20142013% chg
    Citi331,809360,906-8.1
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20062,471.0NA
    20072,729.03.5
    20082,188.04.2
    20091,415.01.8
    20101,645.01.9
    20112,268.02.9
    20122,164.03.1
    20131,888.02.5
    20141,844.02.4
    Ad costs: Stated worldwide spending on advertising and marketing. 2012: Restated in 2014 from $2.224 billion. 2011: Restated in 2014 from $2.346 billion. 2008: Year of global financial meltdown. Ad spending as percent of sales: Worldwide advertising and marketing spending as percent of total revenue net of interest expense.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Citigroup (NYSE: C)
    Worldwide20142013% chg
    Sales$76,882$76,4190.6
    Earnings7,31313,673-46.5
    Geographic sales20142013% chg
    North America31,99031,2492.4
    Asia14,71815,006-1.9
    Latin America13,44114,008-4.0
    Europe, Middle East, Africa10,87111,469-5.2
    Citi Holdings5,8154,56627.4
    Corporate/other47121-61.2
    Division sales20142013% chg
    Global consumer banking37,75338,165-1.1
    Institutional clients group33,26733,567-0.9
    Citi Holdings5,8154,56627.4
    Corporate, other47121-61.2
    Sales and earnings from public documents.


    Headquarters
    Citigroup/399 Park Ave., New York, N.Y. 10043/Phone: (800) 285-3000.

    Facebook:     https://www.facebook.com/citi

    Twitter:     @Citi

    http://www.citigroup.com/citi/

Clorox Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$72,202$80,060-9.8
    Sunday magazine7477282.6
    B-to-B magazine20125699.6
    Spanish-language magazine16058177.1
    Newspaper9NANA
    FSI (freestanding inserts)5,0193,47544.4
    Network TV45,92866,224-30.6
    Spot TV10,53413,688-23.0
    Syndicated TV17,35228,185-38.4
    Cable TV networks93,90995,668-1.8
    Spanish-language network TV33,97533,3341.9
    Network radio1,536334360.0
    National spot radio590774-23.8
    Local radio4,2892,20794.3
    Outdoor45425-89.4
    Internet (display only)24,32720,57418.2
      Measured media310,821345,758-10.1
      Unmeasured spending158,96985,24286.5
      Total469,790431,0009.0
    Search marketing4,152NANA
    Media spending by brand20142013% chg
    Clorox108,615113,354-4.2
    Hidden Valley41,69358,512-28.7
    Burt's Bees35,78619,28685.6
    Glad34,09548,291-29.4
    Fresh Step27,69334,762-20.3
    Kingsford17,02514,83414.8
    Brita15,04415,251-1.4
    Liquid-Plumr12,16113,702-11.2
    Pine-Sol12,0879,12532.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2009474.09.2
    2010494.09.4
    2011502.09.6
    2012482.08.8
    2013500.08.9
    2014504.09.0
    Fiscal years ended June. 2014: Year ended June 2014. Ad costs: Stated worldwide "advertising costs." 2010: Restated. 2009: Restated. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2014 and comparable prior year)
    Clorox Co. (NYSE: CLX)
    Worldwide20142013% chg
    Sales$5,591$5,623-0.6
    Earnings558572-2.4
    Geographic sales20142013% chg
    U.S.4,4664,4480.4
    Foreign1,1251,175-4.3
    Division sales20142013% chg
    Cleaning1,7761,783-0.4
    Household1,7091,6930.9
    International1,1701,218-3.9
    Lifestyle9369290.8
    Sales and earnings from public documents.


    Headquarters
    Clorox Co./1221 Broadway, Oakland, Calif. 94612/Phone: (510) 271-7000.

    Facebook:     https://www.facebook.com/clorox

    Twitter:     @CloroxCo

    http://www.thecloroxcompany.com

Coca-Cola Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$37,264$34,3638.4
    Sunday magazineNA236NA
    B-to-B magazine92079615.7
    Local magazine1237564.8
    Spanish-language magazine1,09427NA
    Newspaper424609-30.3
    National newspaper1,4761,562-5.5
    Spanish-language newspaper3185-63.3
    FSI (freestanding inserts)3,0573,423-10.7
    Network TV153,602127,21120.7
    Spot TV1,7132,880-40.5
    Syndicated TV389308.6
    Cable TV networks121,36680,71150.4
    Spanish-language network TV36,16220,68374.8
    Network radio4,5271,018344.7
    National spot radio3442,009-82.9
    Local radio6,4167,756-17.3
    Outdoor28,11927,2683.1
    Internet (display only)12,3009,51329.3
      Measured media408,977320,23227.7
      Unmeasured spending254,494244,7934.0
      Total663,472565,02517.4
    Search marketing1,302NANA
    Media spending by brand20142013% chg
    Coca-Cola (Coke)269,605202,14133.4
    Powerade22,34318,56620.3
    Glaceau22,15122,933-3.4
    Gold Peak19,394301NA
    Minute Maid15,40215,623-1.4
    Simply14,74913,7057.6
    Sprite13,6117,15490.2
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20072,774.0NA
    20082,998.0NA
    20092,791.0NA
    20102,917.0NA
    20113,256.0NA
    20123,342.0NA
    20133,266.0NA
    20143,499.0NA
    Ad costs: Stated worldwide advertising expenses (including media and production). Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Coca-Cola Co. (NYSE: KO)
    Worldwide20142013% chg
    Sales$45,998$46,854-1.8
    Earnings7,1248,626-17.4
    Geographic sales20142013% chg
    U.S.19,76319,820-0.3
    Bottling investments6,9757,598-8.2
    Asia Pacific5,2575,372-2.1
    Europe4,8444,6454.3
    Latin America4,5974,748-3.2
    Eurasia and Africa2,7302,763-1.2
    Rest of North America1,6991,754-3.1
    Corporate136154-11.7
    Sales and earnings from public documents.


    Headquarters
    Coca-Cola Co./1 Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: (404) 676-2121.

    Facebook:     https://www.facebook.com/thecocacolaco

    Twitter:     @cocacolaco

    http://www.thecoca-colacompany.com

Colgate-Palmolive Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$31,177$37,355-16.5
    B-to-B magazineNA159NA
    Spanish-language magazine1,8652,658-29.8
    Newspaper955-84.6
    Spanish-language newspaper2544-42.3
    FSI (freestanding inserts)35,45630,59115.9
    Network TV36,25030,69518.1
    Spot TV7,6195,59036.3
    Syndicated TV28,08723,24220.8
    Cable TV networks39,95933,23720.2
    Spanish-language network TV37,65428,64531.5
    National spot radio05-94.1
    Local radio372358.8
    Outdoor231295.7
    Internet (display only)2,2043,996-44.9
      Measured media220,363196,30612.3
      Unmeasured spending191,019225,641-15.3
      Total411,383421,947-2.5
    Search marketing3,414NANA
    Media spending by brand20142013% chg
    Colgate152,830133,11614.8
    Speedstick17,7838,91999.4
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20051,194.010.5
    20061,320.010.8
    20071,546.011.2
    20081,650.010.8
    20091,534.010.0
    20101,656.010.6
    20111,734.010.4
    20121,792.010.5
    20131,891.010.9
    20141,784.010.3
    Ad costs: Stated worldwide advertising costs. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Colgate-Palmolive Co. (NYSE: CL)
    Worldwide20142013% chg
    Sales$17,277$17,420-0.8
    Earnings2,1802,241-2.7
    Geographic sales20142013% chg
    Oral, personal and home care Latin America4,7695,012-4.8
    Oral, personal and home care Europe/South Pacific3,4063,3960.3
    Oral, personal and home care North America3,1243,0721.7
    Oral, personal and home care Asia2,5152,4721.7
    Pet nutrition2,2552,2112.0
    Oral, personal and home care Africa/Eurasia1,2081,257-3.9
    Division sales20142013% chg
    Oral, personal and home care15,02215,209-1.2
    Pet nutrition2,2552,2112.0
    Sales and earnings from public documents.


    Headquarters
    Colgate-Palmolive Co./300 Park Ave., New York, N.Y. 10022/Phone: (212) 310-2000.

    Facebook:     https://www.facebook.com/colgate

    Twitter:     @Colgate

    http://www.colgatepalmolive.com

Comcast Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$82,651$83,320-0.8
    Sunday magazine4713,384-86.1
    B-to-B magazine9,0229,572-5.7
    Local magazine224263-14.9
    Spanish-language magazine71065NA
    Newspaper54,68464,819-15.6
    National newspaper22,68217,31831.0
    Spanish-language newspaper2,3442,3031.8
    Network TV222,386239,788-7.3
    Spot TV353,804341,2573.7
    Syndicated TV41,61340,6352.4
    Cable TV networks269,619261,7063.0
    Spanish-language network TV27,03621,55725.4
    Network radio8,2928,2310.7
    National spot radio86,34599,674-13.4
    Local radio75,86483,637-9.3
    Outdoor83,27478,5226.1
    Internet (display only)215,858312,367-30.9
      Measured media1,556,8791,668,418-6.7
      Unmeasured spending1,471,6741,413,6994.1
      Total3,028,5533,082,117-1.7
    Search marketing91,890NANA
    Media spending by brand20142013% chg
    Xfinity533,327567,936-6.1
    Universal Pictures (incl parks)461,662515,789-10.5
    Comcast159,348172,456-7.6
    NBC154,134126,12322.2
    Focus Features89,87071,93624.9
    DVDs and videos39,53959,005-33.0
    USA Network20,08232,775-38.7
    Telemundo15,0769,33561.5
    Syfy Channel11,1307,91540.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20092,056.0NA
    20102,409.0NA
    20114,243.07.6
    20124,831.07.7
    20134,969.07.7
    20145,078.07.4
    Ad costs: Stated worldwide "advertising, marketing and promotion" costs. 2012: Restated from $4.807 billion. 2011: Restated from $4.231 billion (including about 11 months of NBC Universal costs; restated from $4.240 billion). 2010: Not including NBC Universal; restated from $2.415 billion. Ad spending as percent of sales: Worldwide advertising, marketing and promotion spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Comcast Corp. (Nasdaq: CMCSA)
    Worldwide20142013% chg
    Sales$68,775$64,6576.4
    Earnings8,3806,81622.9
    Geographic sales20142013% chg
    U.S.64,34259,8947.4
    Foreign (from NBCU)4,4334,763-6.9
    Division sales20142013% chg
    Cable communications44,14041,8365.5
    NBCU: cable networks9,5639,2013.9
    NBCU: broadcast television8,5427,12020.0
    NBCU: filmed entertainment5,0085,452-8.1
    NBCU: theme parks2,6232,23517.4
    NBCU: corporate and NBCU headquarters, other and eliminations-308-358NA
    Sales and earnings from public documents.


    Headquarters
    Comcast Corp./1 Comcast Center, 1701 JFK Blvd., Philadelphia, Pa. 19103/Phone: (215) 286-1700.

    Facebook:     https://www.facebook.com/xfinity

    Twitter:     @comcast

    http://corporate.comcast.com

Compagnie Financiere Richemont

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media105,37094,12811.9
      Unmeasured spending170,522152,32911.9
      Total275,891246,45611.9
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2015 and comparable prior year)
    Compagnie Financiere Richemont (VTX: CFR)
    Worldwide20142013% chg
    Sales$13,217$13,436-1.6
    Earnings1,6942,771-38.9
    Geographic sales20142013% chg
    Asia Pacific5,2055,548-6.2
    Europe3,8943,8690.7
    Americas2,0161,8837.1
    Middle East1,06894513.0
    Japan1,0331,190-13.2
    Division sales20142013% chg
    Jewellery maisons7,1827,290-1.5
    Specialist watchmakers3,9654,003-0.9
    Other2,0692,143-3.4
    Sales and earnings from public documents.


    Headquarters
    Compagnie Financiere Richemont/50, chemin de la Chenaie, CP30, Bellevue, Geneva, Switzerland 1293/Phone: 41-0-22-721-3500.

    https://www.richemont.com

ConAgra Foods

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media118,890195,258-39.1
      Unmeasured spending273,488238,58714.6
      Total392,379433,845-9.6
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2008377.03.4
    2009380.63.1
    2010409.13.4
    2011371.93.0
    2012362.32.7
    2013466.33.0
    2014417.42.4
    Fiscal years. 2014: Year ended May 2014 (fiscal 2014). 2013: Year ended May 2013 (fiscal 2013). 2012: Year ended May 2012 (fiscal 2012). 2011: Year ended May 2011 (fiscal 2011). 2010: Year ended May 2010 (fiscal 2010). 2009: Year ended May 2009 (fiscal 2009). 2008: Year ended May 2008 (fiscal 2008). Ad costs: Stated worldwide "advertising and promotion" expenses. Advertising and promotion expenses are a subset of ConAgra? marketing costs. 2013: Restated from $474.0 million. 2012: Restated from $364.5 million. 2010: Restated. 2009: Restated. Ad spending as percent of sales: Worldwide advertising and promotion spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 5/24/2014 and comparable prior year)
    ConAgra Foods (NYSE: CAG)
    Worldwide20142013% chg
    Sales$17,703$15,42714.8
    Earnings303774-60.8
    Division sales20142013% chg
    Consumer foods7,3167,551-3.1
    Commercial foods6,1916,0672.0
    Private brands4,1961,808132.0
    Sales and earnings from public documents.


    Headquarters
    ConAgra Foods/1 ConAgra Drive, Omaha, Neb. 68102/Phone: (402) 240-4000.

    Facebook:     https://www.facebook.com/conagrafoods

    Twitter:     @ConAgraFoods

    http://www.conagrafoods.com

Constellation Brands

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media185,273132,93939.4
      Unmeasured spending175,825126,16039.4
      Total361,098259,09839.4
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012121.94.4
    2013278.55.7
    2014406.16.7
    Fiscal years ended Feb. 28. Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Worldwide advertising expenses as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 2/28/2015 and comparable prior year)
    Constellation Brands (NYSE: STZ)
    Worldwide20142013% chg
    Sales$6,028$4,86823.8
    Earnings8391,943-56.8
    Geographic sales20142013% chg
    U.S.5,2604,17026.1
    Non-U.S. (primarily Canada)668698-4.3
    Division sales20142013% chg
    Beer3,1892,83612.4
    Wine2,5232,554-1.2
    Spirits3162918.5
    Consolidation and eliminations0-813NA
    Sales and earnings from public documents.


    Headquarters
    Constellation Brands/207 High Point Drive, Building 100, Victor, N.Y. 14564/Phone: (585) 678-7100.

    http://www.cbrands.com

Coty

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media214,686223,395-3.9
      Unmeasured spending99,995131,102-23.7
      Total314,681354,497-11.2
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2009795.223.5
    2010806.423.2
    2011974.723.9
    20121,086.023.6
    20131,072.023.1
    20141,070.023.5
    Fiscal years ended June 30. 2014: Year ended June 30, 2014. Ad costs: Stated worldwide advertising and promotional costs. Included in advertising and promotional costs were costs for depreciation of marketing furniture and fixtures, such as product displays, of $67.5 million in fiscal 2014; $65.2 million in fiscal 2013; $57.8 million in 2012; $49.3 million in 2011; $46.1 in 2010; and $44.9 million in 2009. Ad spending as percent of sales: Worldwide advertising and promotional spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2014 and comparable prior year)
    Coty (NYSE: COTY)
    Worldwide20142013% chg
    Sales$4,552$4,649-2.1
    Earnings-97168NA
    Geographic sales20142013% chg
    All other1,7201,6464.5
    U.S.1,3391,537-12.9
    Travel retail and export498501-0.6
    Germany4524422.2
    U.K.4153887.0
    Netherlands9498-4.4
    Switzerland3536-4.1
    Division sales20142013% chg
    Fragrances2,4982,4910.3
    Color cosmetics1,3661,469-7.0
    Skin and body care687690-0.4
    Sales and earnings from public documents.


    Headquarters
    Coty/350 Fifth Ave., 17th Floor, New York, N.Y. 10018/Phone: (212) 389-7300.

    Facebook:     https://www.facebook.com/cotyinc

    Twitter:     @COTYInc

    http://www.coty.com

Cox Enterprises

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    B-to-B magazine1,3711,05829.7
    Local magazine6990-23.4
    Newspaper17,98325,968-30.7
    National newspaperNA8NA
    Spanish-language newspaper785968-18.9
    Network TV16,20617,753-8.7
    Spot TV71,68270,2532.0
    Cable TV networks54,84060,747-9.7
    Network radio4,4371,648169.3
    National spot radio11,84910,19516.2
    Local radio10,6959,67110.6
    Outdoor11,0909,77113.5
    Internet (display only)14,85519,731-24.7
      Measured media215,864227,859-5.3
      Unmeasured spending281,498297,141-5.3
      Total497,362525,000-5.3
    Search marketing34,888NANA
    Media spending by brand20142013% chg
    Cox118,695114,9973.2
    AutoTrader57,67264,539-10.6
    Kelley Blue Book21,69024,389-11.1
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Worldwide20142013% chg
    Sales$17,100$15,9007.5
    Earnings00NA
    Sales and earnings from public documents.


    Headquarters
    Cox Enterprises/6205 Peachtree Dunwoody Road, Atlanta, Ga. 30328/Phone: (678) 645-0000.

    Facebook:     https://www.facebook.com/coxenterprises

    Twitter:     @CoxEnterprises

    http://www.coxenterprises.com/

CVS Health Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media90,33881,28111.1
      Unmeasured spending285,516244,25116.9
      Total375,854325,53115.5
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2007291.00.4
    2008324.00.4
    2009317.00.3
    2010234.00.2
    2011211.00.2
    2012221.00.2
    2013177.00.1
    2014212.00.2
    Ad costs: Stated worldwide advertising costs, net of (that is, excluding) vendor funding. (Vendor funding includes cooperative advertising money that CVS receives from suppliers.) Ad spending as percent of sales: Net worldwide advertising spending as percent of CVS Health sales. Net worldwide advertising spending as percent of CVS Health's Retail Pharmacy Segment sales: 2014: 0.3%. 2013: 0.3%. 2012: 0.3%. 2011: 0.4%. 2010: 0.4%. 2009: 0.6%. 2008: 0.7%. 2007: 0.6%. CVS in February 2013 bought Drogaria Onofre, Brazil's eighth-largest chain of drugstores. That marked CVS? first expansion beyond the U.S.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    CVS Health Corp. (NYSE: CVS)
    Worldwide20142013% chg
    Sales$139,367$126,7619.9
    Earnings4,6444,5921.1
    Division sales20142013% chg
    Pharmacy services88,44076,20816.1
    Retail pharmacy67,79865,6183.3
    Intersegment elimination-16,871-15,065NA
    Sales and earnings from public documents.


    Headquarters
    CVS Health Corp./1 CVS Drive, Woonsocket, R.I. 02895/Phone: (401) 765-1500.

    Facebook:     https://www.facebook.com/cvs

    Twitter:     @CVSHealth

    http://www.cvshealth.com

Daimler

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$25,463$27,201-6.4
    B-to-B magazine4,2533,73913.8
    Local magazine21612178.8
    Spanish-language magazine84813.3
    Newspaper37460-91.9
    National newspaper13,4467,15188.0
    Spanish-language newspaper1NANA
    Network TV148,222153,596-3.5
    Spot TV27,91931,157-10.4
    Syndicated TV635711.8
    Cable TV networks82,12268,57819.7
    Spanish-language network TV44829850.5
    Network radio2,7113,245-16.5
    National spot radio634311103.7
    Local radio3,8693,7902.1
    Outdoor1,6061,693-5.2
    Internet (display only)27,07330,295-10.6
      Measured media338,168331,7721.9
      Unmeasured spending223,755219,5231.9
      Total561,923551,2951.9
    Search marketing11,327NANA
    Media spending by brand20142013% chg
    Mercedes-Benz328,649322,7211.8
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Daimler (ETR: DAI)
    Worldwide20142013% chg
    Sales$172,632$156,71110.2
    Earnings9,69011,582-16.3
    Geographic sales20142013% chg
    U.S.44,27737,98416.6
    Other31,09631,587-1.6
    Rest of Western Europe30,93627,75511.5
    Germany27,18226,8671.2
    Rest of Asia21,47018,29817.3
    China17,67114,21924.3
    Division sales20142013% chg
    Mercedes-Benz cars94,24282,19714.7
    Daimler trucks40,27939,0923.0
    Daimler financial services19,82618,0689.7
    Mercedes-Benz vans12,76211,9826.5
    Daimler buses5,5235,3712.8
    Sales and earnings from public documents.


    Headquarters
    Daimler/Mercedesstrasse 137, Stuttgart, Germany 70327/Phone: 49-711-17-0. Daimler/4747 N. Channel Ave., Portland, Ore. 97217/Phone: (503) 745-8000.

    Twitter:     @Daimler_News

    http://www.daimler.com

Darden Restaurants

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media195,475216,597-9.8
      Unmeasured spending56,82524,503131.9
      Total252,300241,1004.6
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2009308.34.3
    2010311.94.4
    2011340.24.5
    2012215.64.1
    2013241.14.1
    2014252.34.0
    Fiscal years. 2014: Year ended May 25, 2014 (fiscal 2014). 2013: Year ended May 26, 2013 (fiscal 2013). 2012: Year ended May 27, 2012 (fiscal 2012). 2011: Year ended May 29, 2011 (fiscal 2011). 2010: Year ended May 30, 2010 (fiscal 2010). 2009: Year ended May 31, 2009 (fiscal 2009). Ad costs: Stated worldwide "advertising expenses." 2014: Ad expenses for continuing operations (excludes Red Lobster). 2013: Ad expenses for continuing operations (restated from $409.2 million; excludes Red Lobster). 2012: Ad expenses for continuing operations (restated from $357.2 million; excludes Red Lobster). Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 5/25/2014 and comparable prior year)
    Darden Restaurants (NYSE: DRI)
    Worldwide20142013% chg
    Sales$6,286$5,9216.2
    Earnings286412-30.5
    Sales and earnings from public documents.


    Headquarters
    Darden Restaurants/1000 Darden Center Drive, Orlando, Fla. 32837/Phone: (407) 245-4000.

    Twitter:     @Darden

    http://www.darden.com

Dell

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media160,742133,47420.4
      Unmeasured spending178,557148,26820.4
      Total339,298281,74220.4
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2005773.01.4
    2006836.01.5
    2007943.01.5
    2008811.01.3
    2009619.01.2
    2010730.01.2
    2011860.01.4
    2012833.01.5
    Fiscal years. 2012: Year ended Feb. 1, 2013. 2011: Year ended Feb. 3, 2012. 2010: Year ended Jan. 28, 2011. 2009: Year ended Jan. 29, 2010. 2008: Year ended Jan. 30, 2009. 2007: Year ended Feb. 1, 2008. 2006: Year ended Feb. 2, 2007. 2005: Year ended Feb. 3, 2006. Ad costs: Stated worldwide advertising costs from when Dell was publicly traded company. Dell pays for advertising in part with cooperative advertising money that Dell gets through the "Intel inside" marketing program of Intel Corp., a microprocessor supplier. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.


    Headquarters
    Dell/1 Dell Way, Round Rock, Texas 78682/Phone: (800) 289-3355.

    Facebook:     https://www.facebook.com/dell

    Twitter:     @Dell

    http://www.dell.com

Deutsche Telekom (T-Mobile)

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$12,284$9,09535.1
    B-to-B magazineNA98NA
    Newspaper27,95157,752-51.6
    National newspaper12,22719,224-36.4
    Spanish-language newspaper1,3012,463-47.2
    Network TV245,158209,46817.0
    Spot TV17,87331,754-43.7
    Syndicated TV2,26729,549-92.3
    Cable TV networks183,882128,30043.3
    Spanish-language network TV94,76878,96420.0
    Network radio231NANA
    National spot radio89,87261,94645.1
    Local radio56,36248,86615.3
    Outdoor60,26347,32927.3
    Internet (display only)66,43778,002-14.8
      Measured media870,877802,8078.5
      Unmeasured spending529,123271,69394.8
      Total1,400,0001,074,50030.3
    Search marketing32,861NANA
    Media spending by brand20142013% chg
    T-Mobile696,903702,194-0.8
    MetroPCS173,761100,20273.4
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2011711.03.4
    2012949.04.8
    20131,000.04.1
    20141,400.04.7
    Figures shows are for T-Mobile US. Ad costs: Stated advertising expenses. 2013: Including MetroPCS starting May 1, 2013. 2012: Excluding MetroPCS. 2011: Excluding MetroPCS. Ad spending as percent of sales: Advertising spending as percent of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Deutsche Telekom (T-Mobile) (NYSE: TMUS)
    Worldwide20142013% chg
    Sales$83,344$79,8284.4
    Earnings3,8551,195222.5
    Geographic sales20142013% chg
    Germany4,1104,165-1.3
    Rest of world778835-6.9
    Sales and earnings from public documents.


    Headquarters
    Deutsche Telekom (T-Mobile)/Deutsche Telekom/Friedrich-Ebert-Allee 140, Bonn, Germany 53113/Phone: 49-228-181-4949. Deutsche Telekom (T-Mobile)/12920 SE 38th St., Bellevue, Wash. 98006/Phone: (425) 378-4000.

    Facebook:     https://www.facebook.com/tmobile

    Twitter:     @TMobile

    http://www.t-mobile.com

DeVry Education Group

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media89,800104,718-14.2
      Unmeasured spending106,457101,0895.3
      Total196,257205,807-4.6
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012266.012.8
    2013261.013.3
    2014259.013.5
    Fiscal years ended June 30. Ad costs: Stated advertising expenses. Ad spending as percent of sales: Advertising expenses as percent of worldwide consolidated revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2014 and comparable prior year)
    DeVry Education Group (NYSE: DV)
    Worldwide20142013% chg
    Sales$1,923$1,964-2.1
    Earnings13410725.5
    Geographic sales20142013% chg
    Domestic operations1,4571,549-5.9
    Brazil3283009.2
    Other1216-25.6
    Division sales20142013% chg
    Business, technology and management929,9481,096,695-15.2
    Medical and health care769,126672,60414.4
    International and professional education228,057196,57616.0
    Intersegment revenue-3,760-1,500NA
    Sales and earnings from public documents.


    Headquarters
    DeVry Education Group/3005 Highland Parkway, Downers Grove, Ill. 60515/Phone: (630) 515-7700.

    Facebook:     https://www.facebook.com/devryeducationgroup

    Twitter:     @DeVryGroup

    http://www.devryeducationgroup.com

Diageo

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$23,986$21,21213.1
    Sunday magazine1,3451,17214.7
    B-to-B magazine227316-28.0
    Local magazine1,7852,547-29.9
    Spanish-language magazine90259-65.1
    Newspaper1,8003,065-41.3
    National newspaper5,3634,34023.6
    Spanish-language newspaper4494-52.8
    FSI (freestanding inserts)719914-21.4
    Network TV8,3506,86521.6
    Spot TV1,1085,809-80.9
    Cable TV networks65,27487,301-25.2
    Spanish-language network TV4,3178,628-50.0
    National spot radio1,5646,978-77.6
    Local radio9973,429-70.9
    Outdoor22,69740,464-43.9
    Internet (display only)7,8949,648-18.2
      Measured media147,560203,042-27.3
      Unmeasured spending652,888639,5152.1
      Total800,448842,557-5.0
    Search marketing5,735NANA
    Media spending by brand20142013% chg
    Smirnoff24,75336,550-32.3
    Crown Royal21,22627,920-24.0
    Captain Morgan17,73520,962-15.4
    Johnnie Walker15,99621,899-27.0
    Guinness14,79919,509-24.1
    Ciroc11,92310,58412.7
    Diageo10,67328,769-62.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20082,493.015.4
    20092,123.014.3
    20102,228.014.5
    20112,445.015.5
    20122,680.015.7
    20132,776.015.7
    20142,635.015.8
    Converted to pounds. Fiscal years ended June. Ad costs: Stated marketing spending converted to dollars. 2014: 1.620 billion pounds. 2013: 1.769 billion pounds (restated from 1.787 billion pounds). 2012: 1.691 billion pounds. 2011: 1.538 billion pounds. 2010: 1.419 billion pounds. 2009: 1.327 billion pounds. 2008: 1.244 billion pounds (restated). Ad spending as percent of sales: Worldwide marketing spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2014 and comparable prior year)
    Diageo (NYSE: DEO)
    Worldwide20142013% chg
    Sales$16,684$17,736-5.9
    Earnings3,5474,001-11.3
    Geographic sales20142013% chg
    North America6,3686,688-4.8
    Western Europe5,9275,7572.9
    Africa, Eastern Europe and Turkey5,1025,365-4.9
    Asia Pacific2,9293,309-11.5
    ICS2,4460NA
    Latin America and Caribbean2,2842,732-16.4
    Corporate and other1281197.7
    Global supply04,155NA
    Eliminate intersegment-2,446-4,155NA
    Division sales20142013% chg
    Spirits16,16917,193-6.0
    Beer4,1984,356-3.6
    Ready to drink1,3291,415-6.1
    Wine81873411.4
    Sales and earnings from public documents.


    Headquarters
    Diageo/Lakeside Drive, Park Royal, London, U.K. NW107HQ/Phone: 44-20-8978-6000. Diageo/801 Main Ave., Norwalk, Conn. 06851/Phone: (203) 229-2100.

    Twitter:     @Diageo_NA

    http://www.diageo.com

Dick's Sporting Goods

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media89,64381,6119.8
      Unmeasured spending159,057142,28911.8
      Total248,700223,90011.1
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012201.03.4
    2013223.93.6
    2014248.73.6
    Ad costs: Stated advertising expense, net of cooperative advertising. Ad spending as percent of sales: Advertising expense, net of cooperative advertising, as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2015 and comparable prior year)
    Dick's Sporting Goods (NYSE: DKS)
    Worldwide20142013% chg
    Sales$6,814$6,2139.7
    Earnings3443382.0
    Division sales20142013% chg
    Hardlines2,9922,7638.3
    Apparel2,4612,18412.7
    Footwear1,3161,2227.7
    Other45442.3
    Sales and earnings from public documents.


    Headquarters
    Dick's Sporting Goods/345 Court St., Coraopolis, Pa. 15108/Phone: (724) 273-3400.

    Facebook:     https://www.facebook.com/dickssportinggoods

    Twitter:     @DICKS

    http://www.dickssportinggoods.com/home/index.jsp

DineEquity

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media243,111233,8404.0
      Unmeasured spending60,42759,8201.0
      Total303,538293,6603.4
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    201213.14.5
    20132.94.6
    20142.94.6
    Ad costs: Stated company restaurant operations' advertising costs. Reflects ad spending related to company-owned restaurants. Ad spending as percent of sales: Stated company restaurant operations' advertising costs as percent of "company restaurant sales." ("Company restaurant sales" reflects revenue from company-owned restaurants.)
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    DineEquity (NYSE: DIN)
    Worldwide20142013% chg
    Sales$655$6412.3
    Earnings3671-49.3
    Division sales20142013% chg
    Applebee's systemwide sales4,5754,5161.3
    IHOP systemwide sales3,0142,8266.6
    Sales and earnings from public documents.


    Headquarters
    DineEquity/450 N. Brand Blvd., 7th Floor, Glendale, Calif. 91203-4415/Phone: (866) 995-3463.

    http://dineequity.com/

DirecTV

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$10,305$14,891-30.8
    Sunday magazine7,444881745.3
    B-to-B magazine1,17882842.2
    Local magazine132594.7
    Newspaper11,83815,596-24.1
    Spanish-language newspaper187276-32.5
    FSI (freestanding inserts)9,0788,9960.9
    Network TV140,634126,19911.4
    Spot TV10,4132,995247.7
    Syndicated TV11118-91.1
    Cable TV networks141,905136,9853.6
    Spanish-language network TV1,06622,941-95.4
    National spot radio1,980457333.1
    Local radio1,670828101.8
    Outdoor2,602178NA
    Internet (display only)37,17817,950107.1
      Measured media377,501350,1207.8
      Unmeasured spending208,399203,4292.4
      Total585,899553,5485.8
    Search marketing24,929NANA
    Media spending by brand20142013% chg
    DirecTV367,381340,3627.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2009363.01.7
    2010396.01.6
    2011464.01.7
    2012514.01.7
    2013548.01.7
    2014578.01.7
    Ad costs: Stated worldwide "advertising costs for print and media related to national advertising campaigns, net of payments received from programming content providers for marketing support." Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    DirecTV (Nasdaq: DTV)
    Worldwide20142013% chg
    Sales$33,260$31,7544.7
    Earnings2,7562,885-4.5
    Geographic sales20142013% chg
    U.S.26,37025,0885.1
    U.S.6,890666934.5
    Division sales20142013% chg
    DirecTV U.S.26,00124,6765.4
    Sky Brasil3,8873,7533.6
    PanAmericana and other3,1743,0912.7
    Sport networks, eliminations and other198234-15.4
    Sales and earnings from public documents.


    Headquarters
    DirecTV/2260 E. Imperial Highway, El Segundo, Calif. 90245/Phone: (310) 964-5000.

    Facebook:     https://www.facebook.com/directv

    Twitter:     @DIRECTV

    http://www.directv.com

Discover Financial Services

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$1,377$2,452-43.8
    B-to-B magazine152160-4.7
    Newspaper222416-46.5
    National newspaper1,10161678.8
    Spanish-language newspaper2NANA
    FSI (freestanding inserts)NA5NA
    Network TV46,47441,69111.5
    Spot TV1,5581,18931.1
    Syndicated TV798NANA
    Cable TV networks43,56247,325-8.0
    Network radio4,4366,119-27.5
    National spot radio2,332864169.9
    Local radio5,0403,85330.8
    Outdoor4211,331-99.6
    Internet (display only)42,28730,12940.4
      Measured media149,383146,1492.2
      Unmeasured spending585,617570,8512.6
      Total735,000717,0002.5
    Search marketing25,909NANA
    Media spending by brand20142013% chg
    Discover149,354145,7162.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    200993.0NA
    2010143.0NA
    2011150.0NA
    2012172.0NA
    2013208.0NA
    2014194.0NA
    Years: 2013: Year ended Dec. 31, 2013. 2012: Year ended Nov. 30, 2012. 2011: Year ended Nov. 30, 2011. 2010: Year ended Nov. 30, 2010. 2009: Year ended Nov. 30, 2009. Ad costs: Stated worldwide advertising spending.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Discover Financial Services (NYSE: DFS)
    Worldwide20142013% chg
    Sales$8,477$8,2243.1
    Earnings2,3232,470-6.0
    Sales and earnings from public documents.


    Headquarters
    Discover Financial Services/2500 Lake Cook Road, Riverwoods, Ill. 60015/Phone: (224) 405-0900.

    Facebook:     https://www.facebook.com/discover

    Twitter:     @Discover

    http://www.discover.com

Dish Network Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$6,807$4,29658.4
    Sunday magazine41,76438,2719.1
    B-to-B magazine68837483.9
    Local magazineNA9NA
    Spanish-language magazine981,086-91.0
    Newspaper6,2217,557-17.7
    National newspaper366,374-99.4
    Spanish-language newspaper9311,232-24.4
    FSI (freestanding inserts)3,38847NA
    Network TV4,7414,6881.1
    Spot TV12,3568,94238.2
    Syndicated TV1,37325,558-94.6
    Cable TV networks78,97777,8051.5
    Spanish-language network TV244,49588,698175.6
    Network radio23452354.8
    National spot radio1,0931,759-37.9
    Local radio1,5801,590-0.6
    Outdoor1,8873,112-39.4
    Internet (display only)14,81915,511-4.5
      Measured media421,487286,96046.9
      Unmeasured spending145,200180,924-19.7
      Total566,687467,88421.1
    Search marketing30,518NANA
    Media spending by brand20142013% chg
    Dish418,099286,68445.8
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010373.03.0
    2011331.02.5
    2012442.83.4
    2013467.93.4
    2014566.73.9
    Ad costs: Stated "subscriber acquisition advertising" costs (2014, 2013, 2012); advertising costs (2011, 2010). Ad spending as percent of sales: "Subscriber acquisition advertising" costs as percent of revenue (2014, 2013, 2012); advertising costs as percent of revenue (2011, 2010).
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Dish Network Corp. (Nasdaq: DISH)
    Worldwide20142013% chg
    Sales$14,643$13,9055.3
    Earnings94580717.0
    Division sales20142013% chg
    Dish14,64313,9035.3
    Wireless4101,774-76.9
    Sales and earnings from public documents.


    Headquarters
    Dish Network Corp./9601 S. Meridian Blvd., Englewood, Colo. 80112/Phone: (303) 723-1000.

    Facebook:     https://www.facebook.com/dish

    Twitter:     @dish

    http://www.dish.com

Doctor's Associates (Subway)

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$6,312$1,356365.4
    B-to-B magazine24719626.3
    Newspaper488756-35.5
    National newspaper3,4754,776-27.2
    Spanish-language newspaper1822-18.1
    FSI (freestanding inserts)6631,661-60.1
    Network TV192,146201,875-4.8
    Spot TV61,77772,788-15.1
    Syndicated TV19,72923,250-15.1
    Cable TV networks164,540140,78616.9
    Spanish-language network TV17,96919,404-7.4
    Network radio5,1224,44315.3
    National spot radio367482-24.0
    Local radio14,57316,909-13.8
    Outdoor9,33211,104-16.0
    Internet (display only)36,46215,441136.1
      Measured media533,218515,2483.5
      Unmeasured spending2,28357,827-96.1
      Total535,500573,075-6.6
    Search marketing2,225NANA
    Media spending by brand20142013% chg
    Subway532,554513,5873.7
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions)
    Worldwide20142013% chg
    Sales$0$0NA
    Earnings00NA
    Division sales20142013% chg
    Subway U.S. systemwide sales11,90012,735-6.6
    Sales and earnings from public documents. Systemwide sales from Technomic.


    Headquarters
    Doctor's Associates (Subway)/325 Bic Drive, Milford, Conn. 06461/Phone: (203) 877-4281.

    Facebook:     https://www.facebook.com/subway

    Twitter:     @SUBWAY

    http://www.subway.com

Domino's Pizza

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media240,078205,43216.9
      Unmeasured spending6,62223,568-71.9
      Total246,700229,0007.7
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012201.25.7
    2013229.06.1
    2014246.76.0
    Ad costs: Stated advertising expense for company (relating primarily to company-owned stores; includes company-owned stores' contributions to Domino's National Advertising Fund) plus stated U.S. franchisee contributions to Domino's National Advertising Fund. Ad spending as percent of sales: Stated advertising expense for company (relating primarily to company-owned stores; includes company-owned stores' contributions to Domino's National Advertising Fund) plus stated U.S. franchisee contributions to Domino's National Advertising Fund as percent of U.S. systemwide sales (from Technomic).
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/28/2014 and comparable prior year)
    Domino's Pizza (NYSE: DPZ)
    Worldwide20142013% chg
    Sales$1,994$1,80210.6
    Earnings16314313.7
    Geographic sales20142013% chg
    U.S.1,8411,66910.3
    Rest of world15313414.3
    Division sales20142013% chg
    Domino's systemwide sales4,1253,7779.2
    Sales and earnings from public documents. Systemwide sales from Technomic.


    Headquarters
    Domino's Pizza/30 Frank Lloyd Wright Drive, Ann Arbor, Mich. 48105/Phone: (734) 930-3030.

    Facebook:     https://www.facebook.com/dominos

    Twitter:     @dominos

    http://www.dominos.com

Dr Pepper Snapple Group

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$16,769$7,912111.9
    B-to-B magazine207540-61.6
    Spanish-language magazineNA212NA
    Newspaper333704-52.7
    National newspaperNA5NA
    Spanish-language newspaper5477-29.5
    FSI (freestanding inserts)4,0586,346-36.1
    Network TV75,11565,00715.5
    Spot TV1,5852,646-40.1
    Syndicated TV12,3466,98176.9
    Cable TV networks63,51262,1452.2
    Spanish-language network TV27,92118,45751.3
    National spot radio2,5401,67252.0
    Local radio4,8579,553-49.2
    Outdoor5,1789,068-42.9
    Internet (display only)6,1104,33141.1
      Measured media220,585195,65512.7
      Unmeasured spending193,686233,212-16.9
      Total414,271428,866-3.4
    Search marketing1,057NANA
    Media spending by brand20142013% chg
    Dr Pepper106,77498,3048.6
    7Up50,12936,26238.2
    Snapple27,96929,615-5.6
    Mott's14,7985,690160.1
    Canada Dry14,34612,03919.2
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2008356.06.2
    2009409.07.4
    2010445.07.9
    2011460.07.8
    2012481.08.0
    2013486.08.1
    2014473.07.7
    Ad costs: Stated worldwide "advertising and marketing production costs related to television, print, radio and other marketing investments." Ad spending as percent of sales: Worldwide "advertising and marketing production costs" as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Dr Pepper Snapple Group (NYSE: DPS)
    Worldwide20142013% chg
    Sales$6,121$5,9972.1
    Earnings70362412.7
    Geographic sales20142013% chg
    U.S5,3615,2921.3
    International7607057.8
    Division sales20142013% chg
    Packaged beverages4,3614,3061.3
    Beverage concentrates1,2281,229-0.1
    Latin American beverages53246215.2
    Sales and earnings from public documents.


    Headquarters
    Dr Pepper Snapple Group/5301 Legacy Drive, Plano, Texas 75024/Phone: (972) 673-7000.

    Facebook:     https://www.facebook.com/drpeppersnapple

    Twitter:     @DrPepperSnapple

    http://www.drpeppersnapplegroup.com

Dunkin' Brands Group

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media140,055129,3658.3
      Unmeasured spending242,317230,1355.3
      Total382,372359,5006.4
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010291.24.9
    2011318.65.0
    2012334.04.9
    2013359.55.0
    2014382.45.0
    Ad costs: U.S. ad spending consisting of contributions from franchisees (typically 5% of retail gross sales from Dunkin' Donuts and Baskin-Robbins stores) plus contributions from Dunkin' Brands for its small number of company-owned stores plus discretionary contributions by Dunkin' Brands to supplement national and regional advertising. Ad spending as percent of sales: U.S. ad spending (consisting of contributions from franchisees plus contributions from Dunkin' Brands for its small number of company-owned stores plus discretionary contributions by Dunkin' Brands to supplement national and regional advertising) as percent of U.S. systemwide sales (consisting of sales at franchised stores and at company-owned stores).
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/27/2014 and comparable prior year)
    Dunkin' Brands Group (Nasdaq: DNKN)
    Worldwide20142013% chg
    Sales$749$7144.9
    Earnings17614720.0
    Division sales20142013% chg
    Dunkin' Donuts U.S.548,697521,1795.3
    Baskin-Robbins international122,456120,3331.8
    Baskin-Robbins U.S.43,15842,1522.4
    Dunkin' Donuts international19,86718,3168.5
    Other14,53111,86022.5
    Dunkin' Donuts U.S. systemwide sales7,1766,7426.4
    Baskin Robbins U.S. systemwide sales5445145.9
    Sales and earnings from public documents.


    Headquarters
    Dunkin' Brands Group/130 Royall St., Canton, Mass. 02021/Phone: (781) 737-3000.

    http://www.dunkinbrands.com/

eBay

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$3,668$5,293-30.7
    Sunday magazine118NANA
    B-to-B magazine719907-20.8
    Newspaper35332-89.3
    National newspaper386143169.8
    Spanish-language newspaper5NANA
    Network TV16,2804,196288.0
    Spot TV18,279413NA
    Syndicated TV2,1142,363-10.5
    Cable TV networks13,75410,93925.7
    Network radio327NANA
    National spot radio3743681.5
    Local radio4511,232-63.4
    Outdoor2,6873,133-14.2
    Internet (display only)19,15011,24070.4
      Measured media78,34640,55893.2
      Unmeasured spending538,540440,03022.4
      Total616,886480,58828.4
    Search marketing43,710NANA
    Media spending by brand20142013% chg
    eBay35,97114,095155.2
    PayPal22,371809NA
    StubHub17,75724,628-27.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2009799.99.2
    2010808.48.8
    2011976.98.4
    20121,100.07.8
    20131,000.06.2
    20141,300.0NA
    Ad costs: Stated worldwide advertising expenses. 2014: Stated $1.3 billion included $272 million for PayPal Holdings (spun off in July 2015). 2013: Stated $1.0 billion Included $176 million for PayPal Holdings (spun off in July 2015). 2012: Stated $1.1 billion included $193 million for PayPal Holdings (spun off in July 2015). Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    eBay (Nasdaq: EBAY)
    Worldwide20142013% chg
    Sales$17,902$16,04711.6
    Earnings462,856-98.4
    Geographic sales20142013% chg
    U.S.8,4957,71210.2
    Rest of world4,6674,22210.5
    United Kingdom2,6332,18320.6
    Germany2,1071,9309.2
    Division sales20142013% chg
    Payments7,2186,09618.4
    Marketplaces6,9956,5696.5
    Enterprise9858989.7
    Corporate and other055NA
    Elimination of intersegment-57-32NA
    Sales and earnings from public documents.


    Headquarters
    eBay/2065 Hamilton Ave., San Jose, Calif. 95125/Phone: (408) 376-7400.

    Facebook:     https://www.facebook.com/ebay

    Twitter:     @eBay

    http://www.ebayinc.com

Eli Lilly & Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$91,745$90,0481.9
    Sunday magazine1,8145,457-66.8
    B-to-B magazine4,2151,289227.1
    Newspaper29,98438,870-22.9
    National newspaperNA2,023NA
    Network TV156,127195,291-20.1
    Spot TV7,0849,349-24.2
    Syndicated TVNA29,984NA
    Cable TV networks91,872113,796-19.3
    National spot radioNA19NA
    Local radio176201.8
    Outdoor7070-1.3
    Internet (display only)24,27742,131-42.4
      Measured media407,205528,331-22.9
      Unmeasured spending369,858385,917-4.2
      Total777,063914,248-15.0
    Search marketing12,160NANA
    Media spending by brand20142013% chg
    Cialis272,110254,1557.1
    Axiron46,23783,922-44.9
    Humalog45,93035,05931.0
    Trifexis31,81725,50724.7
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Eli Lilly & Co. (NYSE: LLY)
    Worldwide20142013% chg
    Sales$19,616$23,113-15.1
    Earnings2,3914,685-49.0
    Geographic sales20142013% chg
    U.S.9,13412,890-29.1
    Europe4,5074,3383.9
    Rest of world3,9483,8213.3
    Japan2,0272,064-1.8
    Division sales20142013% chg
    Endocrinology6,9397,304-5.0
    Neurosciences3,5977,216-50.2
    Oncology3,3933,2693.8
    Cardiovascular3,0542,9234.5
    Animal health2,3472,1529.1
    Other pharmaceutical28724915.1
    Sales and earnings from public documents.


    Headquarters
    Eli Lilly & Co./Lilly Corporate Center, 839 S. Delaware St., Indianapolis, Ind. 46285/Phone: (317) 276-2000.

    Facebook:     https://www.facebook.com/elilillyandco

    Twitter:     @LillyPad

    http://www.lilly.com

Elizabeth Arden

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media28,51448,316-41.0
      Unmeasured spending180,769194,169-6.9
      Total209,282242,485-13.7
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012353.128.5
    2013414.130.8
    2014367.831.6
    Fiscal years ended June 30. Ad costs: Stated worldwide advertising and promotional costs. Ad spending as percent of sales: Advertising and promotional costs as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2014 and comparable prior year)
    Elizabeth Arden (Nasdaq: RDEN)
    Worldwide20142013% chg
    Sales$1,164$1,345-13.4
    Earnings-14641NA
    Geographic sales20142013% chg
    U.S.663787-15.8
    Rest of world436483-9.8
    United Kingdom6674-10.9
    Sales and earnings from public documents.


    Headquarters
    Elizabeth Arden/2400 SW 145th Ave., Suite 2S, Miramar, Fla. 33027/Phone: (954) 364-6900.

    Facebook:     https://www.facebook.com/elizabethardenus

    Twitter:     @ElizabethArden

    http://corporate.elizabetharden.com

Estee Lauder Cos.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$154,952$220,603-29.8
    Sunday magazine9211,285-28.3
    B-to-B magazine1,108551101.0
    Local magazine37628631.7
    Spanish-language magazine1,9131,947-1.8
    Newspaper62455512.3
    National newspaper3,0514,393-30.6
    Spanish-language newspaperNA24NA
    Network TV35,73868,673-48.0
    Spot TV7,73022,644-65.9
    Syndicated TV24,25438,659-37.3
    Cable TV networks22,03236,599-39.8
    Spanish-language network TV10,69315,244-29.9
    National spot radioNA13NA
    Local radio5672,095-72.9
    Outdoor3,7126,651-44.2
    Internet (display only)5,4893,28667.0
      Measured media273,158423,508-35.5
      Unmeasured spending681,467513,88532.6
      Total954,625937,3931.8
    Search marketing12,395NANA
    Media spending by brand20142013% chg
    Clinique92,094141,529-34.9
    Estee Lauder91,258137,083-33.4
    Michael Kors25,57413,73586.2
    M.A.C.10,32516,852-38.7
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20061,721.026.6
    20071,842.026.2
    20082,035.025.7
    20091,879.025.7
    20102,016.025.9
    20112,340.026.6
    20122,615.026.9
    20132,755.027.1
    20142,840.025.9
    Converted to dollars. Fiscal years ended June. 2014: Fiscal 2014 ended June 2014. Ad costs: Stated "global net expenses for advertising, merchandising, sampling, promotion and product development costs." These figures include activities relating to purchase-with-purchase promotions (which are reflected in net sales and cost of sales) and gift-with-purchase promotions (which are reflected in cost of sales). 2013: Restated from $2.798 billion. 2012: Restated from $2.656 billion. Ad spending as percent of sales: Worldwide net spending for advertising, merchandising, sampling, promotion and product development as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2014 and comparable prior year)
    Estee Lauder Cos. (NYSE: EL)
    Worldwide20142013% chg
    Sales$10,969$10,1827.7
    Earnings1,2041,02018.1
    Geographic sales20142013% chg
    Europe, Middle East and Africa4,1643,75910.8
    U.S.4,0003,7566.5
    Asia Pacific2,2332,1225.2
    Rest of Americas5735474.8
    Returns associated with restructuring activities00NA
    Division sales20142013% chg
    Skin care4,7704,4656.8
    Makeup4,2103,8778.6
    Fragrance1,4251,3118.7
    Hair care5164895.5
    Other484116.5
    Returns associated with restructuring activities0-2NA
    Sales and earnings from public documents.


    Headquarters
    Estee Lauder Cos./767 Fifth Ave., New York, N.Y. 10153/Phone: (212) 572-4200.

    Facebook:     https://www.facebook.com/elcompanies

    Twitter:     @elccareers

    http://www.elcompanies.com

Expedia

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    B-to-B magazine242417-42.0
    Local magazine8NANA
    Newspaper19334-94.2
    National newspaperNA70NA
    Network TV51,95217,712193.3
    Spot TV4,0453,8505.1
    Syndicated TV29,52922,56830.8
    Cable TV networks149,045118,06026.2
    Spanish-language network TV16,457NANA
    Network radio1,5592,497-37.6
    National spot radio1,3582,868-52.7
    Local radio1,4474,284-66.2
    OutdoorNA1,030NA
    Internet (display only)6,5029,346-30.4
      Measured media262,162183,03643.2
      Unmeasured spending583,582448,28530.2
      Total845,744631,32134.0
    Search marketing106,828NANA
    Media spending by brand20142013% chg
    Trivago84,47620,182318.6
    Expedia58,09042,75335.9
    Hotels.com52,81451,7922.0
    Hotwire37,63441,061-8.3
    Travelocity28,82225,96711.0
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2009622.022.7
    2010694.022.9
    2011797.023.1
    2012890.022.1
    20131,200.025.2
    20141,600.027.8
    Ad costs: Stated worldwide advertising expenses. Stated worldwide advertising expenses consist of offline costs, including TV and radio advertising, and online advertising. Ad expenses include media and production costs. 2012: Restated in 2014 from $870 million. 2011: Restated in 2014 from $796 million. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Expedia (Nasdaq: EXPE)
    Worldwide20142013% chg
    Sales$5,763$4,77120.8
    Earnings39823371.0
    Geographic sales20142013% chg
    U.S.3,0472,51021.4
    Rest of world2,7172,26120.2
    Division sales20142013% chg
    Leisure3,3634,406-23.7
    Egencia (corporate travel)4003659.6
    Sales and earnings from public documents.


    Headquarters
    Expedia/333 108th Ave., NE, Bellevue, Wash. 98004/Phone: (425) 679-7200.

    Facebook:     https://www.facebook.com/expedia

    Twitter:     @Expedia

    http://www.expediainc.com

FedEx Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media94,92286,6309.6
      Unmeasured spending198,947215,427-7.6
      Total293,869302,057-2.7
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012421.01.0
    2013424.01.0
    2014407.00.9
    Fiscal years ended May 31. 2014: Year ended May 31, 2014. Ad costs: Stated worldwide advertising and promotion expenses. Ad spending as percent of sales: Worldwide advertising and promotion expenses as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 5/31/2014 and comparable prior year)
    FedEx Corp. (NYSE: FDX)
    Worldwide20142013% chg
    Sales$45,567$44,2872.9
    Earnings2,0971,56134.3
    Geographic sales20142013% chg
    U.S.32,90131,5504.3
    International12,66612,737-0.6
    Division sales20142013% chg
    Package21,50521,2681.1
    Freight4,1544,516-8.0
    Other1,4621,3875.4
    Sales and earnings from public documents.


    Headquarters
    FedEx Corp./942 S. Shady Grove Road, Memphis, Tenn. 38120/Phone: (901) 818-7500.

    Facebook:     https://www.facebook.com/fedex

    Twitter:     @FedEx

    http://www.fedex.com/us/

Fiat Chrysler Automobiles

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$65,852$64,1092.7
    B-to-B magazine6,7095,54321.0
    Local magazine4123-96.6
    Spanish-language magazine3891,414-72.5
    Newspaper2,8263,731-24.3
    National newspaper7,8486,86014.4
    Spanish-language newspaper69577-88.0
    Network TV289,516350,770-17.5
    Spot TV319,135302,1015.6
    Syndicated TV5,83214,661-60.2
    Cable TV networks199,289188,8435.5
    Spanish-language network TV34,31043,215-20.6
    Network radio3,4601,055228.0
    National spot radio38,96242,820-9.0
    Local radio26,93227,649-2.6
    Outdoor1,4713,224-54.4
    Internet (display only)125,835109,65114.8
      Measured media1,128,4371,166,345-3.3
      Unmeasured spending1,121,377807,36838.9
      Total2,249,8141,973,71314.0
    Search marketing64,970NANA
    Media spending by brand20142013% chg
    Jeep278,567323,147-13.8
    Dodge267,845260,2052.9
    Ram238,222283,746-16.0
    Chrysler225,461170,87931.9
    Fiat90,893117,654-22.7
    Maserati25,1239,392167.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20123,584.33.3
    20133,751.03.3
    20144,143.33.2
    Ad costs: Disclosed worldwide advertising costs for FCA for 2014; implied 2013 and 2012 spending based on FCA disclosures. Ad spending as percent of sales: Worldwide advertising spending as percent of net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Fiat Chrysler Automobiles (NYSE: FCAU)
    Worldwide20142013% chg
    Sales$127,728$115,05911.0
    Earnings8402,591-67.6
    Geographic sales20142013% chg
    FCA North America72,58063,16114.9
    FCA U.S.: U.S.59,19051,07315.9
    FCA U.S.: Rest of world13,88411,51120.6
    FCA other countries11,19011,0681.1
    FCA Brazil9,98511,199-10.8
    FCA Italy9,3778,8985.4
    FCA China8,4225,90442.6
    FCA U.S.: Canada8,0637,7314.3
    FCA Germany4,5994,05713.4
    FCA U.K.2,5611,93032.7
    FCA France2,4422,598-6.0
    FCA U.S.: Mexico1,9201,8295.0
    FCA Turkey1,8361,6849.0
    FCA Australia1,6221,30024.7
    FCA Argentina1,5701,911-17.9
    FCA Spain1,5451,34814.6
    Sales and earnings from public documents.


    Headquarters
    Fiat Chrysler Automobiles/25 St. James' St., London, U.K. SW1A 1HA/Phone: 44-20-7766-0311. Fiat Chrysler Automobiles/1000 Chrysler Drive, Auburn Hills, Mich. 48326-2766/Phone: (248) 576-5741.

    Facebook:     https://www.facebook.com/chryslergroup

    Twitter:     @FCAcorporate

    http://www.fcagroup.com

FMR Corp. (Fidelity Investments)

Ford Motor Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$50,349$118,206-57.4
    Sunday magazine99563058.0
    B-to-B magazine3,6077,176-49.7
    Local magazine556606-8.3
    Spanish-language magazine1911,113-82.9
    Newspaper2,8293,797-25.5
    National newspaper7,1889,297-22.7
    Spanish-language newspaper471NA
    Network TV401,734470,986-14.7
    Spot TV95,656110,118-13.1
    Syndicated TV1,1091,516-26.8
    Cable TV networks148,245168,583-12.1
    Spanish-language network TV40,03446,239-13.4
    Network radio18,75921,979-14.6
    National spot radio2,3214,350-46.6
    Local radio20,99026,950-22.1
    Outdoor2,2617,059-68.0
    Internet (display only)44,890139,006-67.7
      Measured media841,7581,137,610-26.0
      Unmeasured spending1,625,3911,421,79114.3
      Total2,467,1502,559,402-3.6
    Search marketing27,307NANA
    Media spending by brand20142013% chg
    Ford612,492894,482-31.5
    Lincoln219,489223,373-1.7
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20075,400.03.2
    20084,500.03.1
    20093,200.02.8
    20103,900.03.0
    20114,100.03.0
    20124,000.03.0
    20134,400.03.0
    20144,300.03.0
    Ad costs: Stated worldwide advertising costs. 2009: Restated from $3.3 billion. 2008: Restated from $4.6 billion. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Ford Motor Co. (NYSE: F)
    Worldwide20142013% chg
    Sales$144,077$146,917-1.9
    Earnings3,1867,155-55.5
    Geographic sales20142013% chg
    U.S.82,66585,459-3.3
    Rest of world31,01731,099-0.3
    U.K.11,74210,03817.0
    Canada9,4099,729-3.3
    Germany7,4878,600-12.9
    Mexico1,7571,992-11.8
    Division sales20142013% chg
    Automotive135,782139,369-2.6
    Financial services8,2957,5489.9
    Sales and earnings from public documents.


    Headquarters
    Ford Motor Co./World Headquarters, 1 American Road, Dearborn, Mich. 48126/Phone: (313) 322-3000.

    Facebook:     https://www.facebook.com/ford

    Twitter:     @Ford

    http://www.ford.com

Fry's Electronics

Fuji Heavy Industries (Subaru)

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media294,285226,46129.9
      Unmeasured spending95,12377,39522.9
      Total389,409303,85628.2
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012591.22.6
    2013642.72.7
    2014746.12.8
    Fiscal years ended March 31. 2014: Year ended March 31, 2015 (fiscal 2015). Ad costs: Stated worldwide advertising costs converted to U.S. dollars at average exchange rates by Ad Age Datacenter. 2014 (year ended March 31, 2015; fiscal 2015): 81.538 billion yen. 2013 (year ended March 31, 2014; fiscal 2014): 64.332 billion yen. 2012 (year ended March 31, 2013; fiscal 2013): 48.862 billion yen. Ad spending as percent of sales: Stated worldwide advertising costs as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2015 and comparable prior year)
    Fuji Heavy Industries (Subaru) (TYO: 7270)
    Worldwide20142013% chg
    Sales$26,333$24,0579.5
    Earnings2,3962,06416.1
    Division sales20142013% chg
    Automobiles2,5642,06724.1
    Aerospace13611418.5
    Industrial products28270.7
    Other770.7
    Sales and earnings from public documents.


    Headquarters
    Fuji Heavy Industries (Subaru)/Ebisu Subaru Building, 1-20-8, Ebisu, Shibuya-ku, Tokyo, Japan 150-8554/Phone: 81-3-6447-8000. Fuji Heavy Industries (Subaru)/Subaru of America, 2235 Marlton Pike W., Cherry Hill, N.J. 08002/Phone: (856) 488-8500.

    http://www.fhi.co.jp/english/

Gap Inc.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$62,814$98,548-36.3
    Sunday magazine332NANA
    Local magazine28822428.1
    Newspaper3,4075,333-36.1
    National newspaper190470-59.5
    Spanish-language newspaper96142-32.4
    Network TV62,13876,785-19.1
    Spot TV4,6401,583193.1
    Syndicated TV21,51522,512-4.4
    Cable TV networks28,91936,086-19.9
    Spanish-language network TV13,87915,046-7.8
    Network radio3,0968,098-61.8
    National spot radio5,3763,38858.7
    Local radio8,4607,15718.2
    Outdoor9,80218,607-47.3
    Internet (display only)5,8154,14640.2
      Measured media230,767298,125-22.6
      Unmeasured spending261,926196,19333.5
      Total492,693494,318-0.3
    Search marketing3,494NANA
    Media spending by brand20142013% chg
    Old Navy145,153175,657-17.4
    Gap44,22453,587-17.5
    Banana Republic31,15750,935-38.8
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2007476.03.0
    2008435.03.0
    2009513.03.6
    2010516.03.5
    2011548.03.8
    2012653.04.2
    2013637.03.9
    2014639.03.9
    Fiscal years. 2014: Year ended Jan. 31, 2015. Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2015 and comparable prior year)
    Gap Inc. (NYSE: GPS)
    Worldwide20142013% chg
    Sales$16,435$16,1481.8
    Earnings1,2621,280-1.4
    Geographic sales20142013% chg
    U.S. (including direct segment)12,67212,5311.1
    Asia1,5021,3977.5
    Canada1,1371,1280.8
    Europe9178912.9
    Other regions2072013.0
    Division sales20142013% chg
    Old Navy5,9675,6984.7
    Gap3,5753,800-5.9
    Banana Republic2,4052,3651.7
    Other7256688.5
    Sales and earnings from public documents.


    Headquarters
    Gap Inc./2 Folsom St., San Francisco, Calif. 94105/Phone: (650) 952-4400.

    Facebook:     https://www.facebook.com/pages/gap-inc/143767352335568

    Twitter:     @GapInc

    http://www.gapinc.com

General Electric Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media232,340163,75941.9
      Unmeasured spending160,869113,38441.9
      Total393,209277,14341.9
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    General Electric Co. (NYSE: GE)
    Worldwide20142013% chg
    Sales$148,589$146,0451.7
    Earnings15,23313,05716.7
    Geographic sales20142013% chg
    U.S.70,60068,6002.9
    Europe25,30025,3000.0
    Asia24,00025,500-5.9
    Middle East and Africa15,60013,50015.6
    Americas13,10013,1000.0
    Division sales20142013% chg
    GE Capital42,72544,067-3.0
    Power and water27,56424,72411.5
    Aviation23,99021,9119.5
    Oil and gas18,67616,97510.0
    health care18,29918,2000.5
    Appliances and lighting8,4048,3380.8
    Energy management7,3197,569-3.3
    Transportation5,6505,885-4.0
    Corporate and eliminations-4,038-1,624NA
    Sales and earnings from public documents.


    Headquarters
    General Electric Co./3135 Easton Turnpike, Fairfield, Conn. 06828/Phone: (203) 373-2211.

    Facebook:     https://www.facebook.com/ge

    Twitter:     @generalelectric

    http://www.ge.com

General Mills

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$11,513$16,414-29.9
    Sunday magazine693NANA
    B-to-B magazine1,0141,588-36.2
    Local magazine7076-8.4
    Newspaper370681-45.6
    National newspaper39635910.2
    Spanish-language newspaper166NANA
    FSI (freestanding inserts)36,58341,982-12.9
    Network TV136,989129,9905.4
    Spot TV171,832181,263-5.2
    Syndicated TV56,79275,610-24.9
    Cable TV networks356,145320,42811.1
    Spanish-language network TV52,04067,046-22.4
    Network radio1,0631,878-43.4
    National spot radio4,0652,74648.0
    Local radio3,6181,93087.5
    Outdoor391624-37.4
    Internet (display only)32,64150,763-35.7
      Measured media866,380893,377-3.0
      Total866,380893,377-3.0
    Search marketing6,555NANA
    Media spending by brand20142013% chg
    Yoplait169,440161,4534.9
    Cheerios133,572159,344-16.2
    Pillsbury93,23190,4343.1
    Nature Valley61,33259,5882.9
    Fiber One54,63758,510-6.6
    Progresso54,41455,931-2.7
    Cinnamon Toast Crunch35,87742,171-14.9
    Betty Crocker35,26645,572-22.6
    Chex34,61526,68029.7
    General Mills28,70325,48212.6
    Totino's28,64126,3158.8
    Lucky Charms27,58025,2029.4
    Old El Paso18,11113,54933.7
    Green Giant16,53618,837-12.2
    Reese's Puffs12,46212,705-1.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2005426.03.8
    2006471.44.0
    2007491.43.9
    2008587.24.3
    2009732.15.0
    2010908.56.2
    2011843.75.7
    2012913.75.5
    2013895.05.0
    2014869.54.9
    Fiscal years ended May. Ad costs: Stated worldwide "advertising and media expense (including production and communication costs)." 2005-2008: Restated. Ad spending as percent of sales: Worldwide net advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 5/25/2014 and comparable prior year)
    General Mills (NYSE: GIS)
    Worldwide20142013% chg
    Sales$17,910$17,7740.8
    Earnings1,8241,855-1.7
    Geographic sales20142013% chg
    U.S.12,52312,573-0.4
    Europe2,1892,215-1.2
    Canada1,1951,211-1.3
    Latin America1,02087616.4
    Asia Pacific9828999.2
    Division sales20142013% chg
    U.S. retail10,60510,615-0.1
    International5,3865,2003.6
    Convenience stores and foodservice1,9191,959-2.1
    Sales and earnings from public documents.


    Headquarters
    General Mills/1 General Mills Blvd., Minneapolis, Minn. 55426/Phone: (763) 764-7600.

    Twitter:     @GeneralMills

    http://www.generalmills.com

General Motors Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$110,986$177,171-37.4
    Sunday magazineNA858NA
    B-to-B magazine4,0964,741-13.6
    Local magazine434675-35.8
    Spanish-language magazine1,8771,8322.5
    Newspaper67,483134,025-49.6
    National newspaper12,3147,70559.8
    Spanish-language newspaper388790-50.9
    Network TV625,190513,86821.7
    Spot TV245,236214,54814.3
    Syndicated TV19,25454,581-64.7
    Cable TV networks379,023408,966-7.3
    Spanish-language network TV82,12875,3019.1
    Network radio5,3838,980-40.1
    National spot radio2,0352,528-19.5
    Local radio7,27410,871-33.1
    Outdoor7,62419,358-60.6
    Internet (display only)88,986175,820-49.4
      Measured media1,659,7111,812,619-8.4
      Unmeasured spending1,460,3421,329,1269.9
      Total3,120,0533,141,745-0.7
    Search marketing42,159NANA
    Media spending by brand20142013% chg
    Chevrolet887,969995,499-10.8
    Cadillac285,292279,7962.0
    GMC237,462243,717-2.6
    Buick229,861263,026-12.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20104,742.03.5
    20115,209.03.5
    20125,372.03.5
    20135,500.03.5
    20145,200.03.3
    Sales: Worldwide sales (including automotive sales and GM Financial revenue). Ad costs: Stated worldwide "advertising and promotion" spending. Ad spending as percent of sales: Worldwide advertising and promotion spending as percent of sales (sales including automotive sales and GM Financial revenue).
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    General Motors Co. (NYSE: GM)
    Worldwide20142013% chg
    Sales$155,929$155,4270.3
    Earnings3,9495,346-26.1
    Geographic sales20142013% chg
    U.S.93,59991,0172.8
    Non-U.S.2,54964,410-96.0
    Division sales20142013% chg
    GM North America101,19995,0996.4
    GM Europe22,23521,9621.2
    GM international operations14,39218,411-21.8
    GM South America13,11516,478-20.4
    GM Financial4,8373,33545.0
    Corporate1511426.3
    Sales and earnings from public documents.


    Headquarters
    General Motors Co./300 Renaissance Center, P.O. Box 300, Detroit, Mich. 48265/Phone: (313) 556-5000.

    Facebook:     https://www.facebook.com/generalmotors

    Twitter:     @GM

    http://www.gm.com

Gilead Sciences

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media59,2395,061NA
      Unmeasured spending227,761124,03483.6
      Total287,000129,095122.3
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20008.44.3
    200116.57.1
    200239.38.4
    200320.82.4
    200435.62.7
    200550.52.5
    200667.32.2
    200781.11.9
    200896.21.8
    2009108.11.5
    2010116.51.5
    2011116.61.4
    2012159.81.6
    2013216.21.9
    2014393.01.6
    Ad costs: Stated advertising costs. Ad spending as percent of sales: Stated advertising costs as percent of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Gilead Sciences (Nasdaq: GILD)
    Worldwide20142013% chg
    Sales$24,890$11,202122.2
    Earnings12,1013,075293.5
    Geographic sales20142013% chg
    U.S.18,1826,695171.6
    Europe5,4423,61450.6
    Other countries1,26689341.8
    Sales and earnings from public documents.


    Headquarters
    Gilead Sciences/333 Lakeside Drive, Foster City, Calif. 94404/Phone: (650) 574-3000.

    http://www.gilead.com/

GlaxoSmithKline

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$58,600$73,980-20.8
    Sunday magazine12,26911,8793.3
    B-to-B magazine1,6551,5705.4
    Spanish-language magazine9NANA
    Newspaper258537-52.0
    Spanish-language newspaper1NANA
    FSI (freestanding inserts)13,73712,35411.2
    Network TV152,913187,711-18.5
    Spot TV12,56811,9555.1
    Syndicated TV61,65861,0641.0
    Cable TV networks124,054120,2443.2
    Spanish-language network TV2,994NANA
    Network radio333475-30.0
    National spot radio76256335.3
    Local radio1,121559100.6
    Outdoor41833NA
    Internet (display only)10,04122,113-54.6
      Measured media453,392505,037-10.2
      Unmeasured spending158,746195,692-18.9
      Total612,138700,728-12.6
    Search marketing14,044NANA
    Media spending by brand20142013% chg
    Breo Ellipta97,1410NA
    Sensodyne93,43489,2984.6
    Excedrin29,48236,176-18.5
    Abreva24,98122,58210.6
    Tums23,39327,735-15.7
    NicoDerm CQ23,17814,87755.8
    Biotene21,41817,64721.4
    Breathe Right16,74719,488-14.1
    Benefiber15,84812,48826.9
    Aquafresh13,4859,40543.4
    Theraflu12,7950NA
    Polident11,89622,774-47.8
    Nicorette10,43518,834-44.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20071,020.0NA
    20081,493.4NA
    20091,445.43.3
    20101,501.53.4
    20111,460.03.3
    20121,329.93.2
    20131,264.43.0
    20141,105.92.9
    Converted to dollars. Ad costs: Stated worldwide advertising spending converted to dollars. 2014: Based on average exchange rates; 671 million pounds. 2013: Based on average exchange rates; 808 million pounds. 2012: Based on average exchange rates; 839 million pounds. 2011: 910 million pounds. 2010: 971 million pounds. 2009: 923 million pounds. 2008: 805 million pounds. 2007: 744 million pounds. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    GlaxoSmithKline (NYSE: GSK)
    Worldwide20142013% chg
    Sales$37,916$41,476-8.6
    Earnings4,6668,807-47.0
    Geographic sales20142013% chg
    Rest of world23,94825,403-5.7
    U.S.12,12813,661-11.2
    U.K.1,8392,411-23.7
    Division sales20142013% chg
    Pharmaceuticals and vaccines30,77032,620-5.7
    Consumer health care7,1467,442-4.0
    Divestments01,413NA
    Sales and earnings from public documents.


    Headquarters
    GlaxoSmithKline/980 Great West Rd., Brentford, Middlesex, United Kingdom TW8 9GS/Phone: 44-20-8047-5000. GlaxoSmithKline/5 Moore Dr., 5 Crescent Dr., Philadelphia, Pa., 19112, (888) 825-5249, Research Triangle Park, N.C. 27709/Phone: (919) 483-2100.

    Facebook:     https://www.facebook.com/gsk

    Twitter:     @GSKUS

    http://www.gsk.com

Google

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$36,311$23,18056.6
    Sunday magazine1,992483312.4
    B-to-B magazine727177310.0
    Newspaper6,0373,02799.4
    National newspaper2,66624NA
    Spanish-language newspaper366546.4
    Network TV237,009208,28513.8
    Spot TV15,7482,459540.5
    Syndicated TV1,200549118.4
    Cable TV networks56,73859,412-4.5
    Spanish-language network TV2NANA
    Network radioNA451NA
    National spot radio1,66892879.8
    Local radio1,036408154.1
    Outdoor22,3186,205259.7
    Internet (display only)86,34476,71212.6
      Measured media469,832382,30522.9
      Unmeasured spending810,899682,78118.8
      Total1,280,7311,065,08620.2
    Search marketing738NANA
    Media spending by brand20142013% chg
    Google325,066362,956-10.4
    Android73,8700NA
    Nest27,5655,217428.4
    Nexus22,6750NA
    YouTube20,46913,03057.1
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2006188.41.8
    2007236.71.4
    2008266.41.2
    2009353.01.5
    2010772.02.6
    20111,544.04.1
    20121,992.04.3
    20132,389.04.3
    20143,004.04.6
    Ad costs: Stated worldwide advertising and promotional expenses, excluding Motorola. 2013: Restated from $2.848 billion to exclude Motorola. 2012: Restated from $2.332 billion to exclude Motorola. Ad spending as percent of sales: Worldwide advertising and promotional spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Google (Nasdaq: GOOG)
    Worldwide20142013% chg
    Sales$66,001$55,51918.9
    Earnings14,44412,92011.8
    Geographic sales20142013% chg
    Rest of world31,37925,16724.7
    U.S.28,13924,75213.7
    United Kingdom6,4835,60015.8
    Division sales20142013% chg
    Google (advertising and other)59,05650,54716.8
    Other6,9454,97239.7
    Sales and earnings from public documents.


    Headquarters
    Google/1600 Amphitheatre Parkway, Mountain View, Calif. 94043/Phone: (650) 253-0000.

    Facebook:     https://www.facebook.com/google

    Twitter:     @google

    http://www.google.com

H&R Block

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media116,756183,755-36.5
      Unmeasured spending102,24663,32961.5
      Total219,001247,084-11.4
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2011278.29.7
    2012270.29.4
    2013238.87.9
    2014273.78.9
    Fiscal years ended April 30. 2014: Year ended April 30, 2015. Ad costs: Stated worldwide marketing and advertising expenses. Ad spending as percent of sales: Worldwide marketing and advertising expenses as percent of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 4/30/2015 and comparable prior year)
    H&R Block (NYSE: HRB)
    Worldwide20142013% chg
    Sales$3,024$2,9064.1
    Earnings4574345.3
    Sales and earnings from public documents.


    Headquarters
    H&R Block/One H&R Block Way, Kansas City, Mo. 64105/Phone: (816) 854-3000.

    Facebook:     https://www.facebook.com/hrblock

    Twitter:     @HRBlock

    http://www.hrblock.com

Hasbro

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media89,05287,8821.3
      Unmeasured spending109,663107,7541.8
      Total198,715195,6361.6
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010420.710.5
    2011414.09.7
    2012422.210.3
    2013398.19.8
    2014420.39.8
    Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Stated worldwide advertising expenses as percent of net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/28/2014 and comparable prior year)
    Hasbro (Nasdaq: HAS)
    Worldwide20142013% chg
    Sales$4,277$4,0824.8
    Earnings41628645.3
    Geographic sales20142013% chg
    International2,0231,8738.0
    U.S. and Canada2,0222,0060.8
    Entertainment and licensing21919114.9
    Division sales20142013% chg
    Boys1,4841,23819.9
    Girls1,0231,0022.1
    Games7821,311-40.4
    Preschool511532-3.9
    Sales and earnings from public documents.


    Headquarters
    Hasbro/1027 Newport Ave., Pawtucket, R.I. 02861/Phone: (401) 431-8697.

    Twitter:     @Hasbro

    http://www.hasbro.com/en_US/

Heineken Holding

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$3,531$3,554-0.7
    B-to-B magazine1,06089618.3
    Local magazine23138-83.4
    Newspaper40108-62.6
    Spanish-language newspaper519-75.5
    FSI (freestanding inserts)24267261.7
    Network TV14,7175,250180.3
    Spot TV1,11285530.1
    Syndicated TV1529069.0
    Cable TV networks83,38759,98739.0
    Spanish-language network TV31,72030,3614.5
    National spot radio688806-14.6
    Local radio3,3825,045-33.0
    Outdoor8,49914,632-41.9
    Internet (display only)1,8971,62816.5
      Measured media150,454123,43421.9
      Unmeasured spending252,362207,04021.9
      Total402,816330,47421.9
    Search marketing150NANA
    Media spending by brand20142013% chg
    Heineken104,59075,60538.3
    Dos Equis26,37526,553-0.7
    Strongbow10,9213,649199.3
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Heineken Holding (AMS: HEIO)
    Worldwide20142013% chg
    Sales$25,597$25,5070.4
    Earnings2,2702,1087.7
    Geographic sales20142013% chg
    Americas70,72968,0194.0
    Western Europe56,43256,0840.6
    Central and Eastern Europe56,25358,790-4.3
    Africa Middle East33,23530,9237.5
    Asia Pacific24,32023,0415.5
    Sales and earnings from public documents.


    Headquarters
    Heineken Holding/Tweede Weteringplantsoen 21, Amsterdam, Netherlands 1017 ZD/Phone: 31 20 523 92 39. Heineken Holding/360 Hamilton Ave., Suite 1103, White Plains, N.Y. 10601/Phone: (914) 681-4100.

    Twitter:     @Heineken_US

    http://www.heineken.com/us/Home.aspx

Hershey Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$309$7,441-95.8
    Sunday magazineNA1,731NA
    B-to-B magazine360451-20.1
    Newspaper1267-81.5
    National newspaper170-98.7
    FSI (freestanding inserts)18,76316,43914.1
    Network TV91,31483,8099.0
    Spot TV6,2184,07652.5
    Syndicated TV236,126190,98323.6
    Cable TV networks333,146317,2275.0
    Spanish-language network TV52,18239,48232.2
    Network radioNA96NA
    National spot radio11NANA
    Local radio1,6763,287-49.0
    Outdoor3,6572,66437.3
    Internet (display only)1,113148653.8
      Measured media744,890667,96911.5
      Unmeasured spendingNA98,379NA
      Total744,890766,348-2.8
    Search marketing278NANA
    Media spending by brand20142013% chg
    Hershey244,470243,7290.3
    Reese's132,75095,01039.7
    Kit Kat61,67753,93814.3
    Jolly Rancher57,01461,932-7.9
    Ice Breakers53,11932,77262.1
    Brookside36,54429,46224.0
    Lancaster33,90715NA
    York27,04323,63514.4
    Twizzlers26,57833,556-20.8
    Rolo21,41421,562-0.7
    Payday14,61523,374-37.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2005125.02.6
    2006108.33.7
    2007127.92.6
    2008161.13.1
    2009241.24.6
    2010391.16.9
    2011414.26.8
    2012480.07.2
    2013582.48.1
    2014570.27.7
    Ad costs: Stated worldwide advertising costs. Ad spending as percent of sales: Worldwide advertising spending as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Hershey Co. (NYSE: HSY)
    Worldwide20142013% chg
    Sales$7,422$7,1463.9
    Earnings8478203.2
    Geographic sales20142013% chg
    U.S.5,9975,8322.8
    International1,4251,3148.4
    Sales and earnings from public documents.


    Headquarters
    Hershey Co./100 Crystal A Drive, Hershey, Pa. 17033-0810/Phone: (717) 534-4200.

    Facebook:     https://www.facebook.com/hersheys

    http://www.thehersheycompany.com/

Hewlett-Packard Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media128,773114,63812.3
      Unmeasured spending144,193200,322-28.0
      Total272,966314,960-13.3
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20071,100.01.1
    20081,000.00.8
    2009700.00.6
    20101,000.00.8
    20111,000.00.8
    20111,200.00.9
    2013878.00.8
    2014784.00.7
    Fiscal years ended Oct. 31. Ad costs: Stated worldwide advertising spending. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 10/31/2014 and comparable prior year)
    Hewlett-Packard Co. (NYSE: HPQ)
    Worldwide20142013% chg
    Sales$111,454$112,298-0.8
    Earnings5,0135,113-2.0
    Geographic sales20142013% chg
    Non-U.S.72,64972,0140.9
    U.S.38,80540,284-3.7
    Division sales20142013% chg
    Personal systems group33,30432,2323.3
    Enterprise group26,80927,045-0.9
    Printing22,71923,685-4.1
    Enterprise services21,29723,041-7.6
    Software3,6073,701-2.5
    HP financial services3,4163,570-4.3
    Corporate investments30224NA
    Sales and earnings from public documents.


    Headquarters
    Hewlett-Packard Co./3000 Hanover St., Palo Alto, Calif. 94304/Phone: (650) 857-1501.

    Facebook:     https://www.facebook.com/hp

    Twitter:     @hpnews

    http://www.hp.com/country/us/en/uc/welcome.html

Hilton Worldwide Holdings

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media103,986123,495-15.8
      Unmeasured spending84,915100,846-15.8
      Total188,901224,341-15.8
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Hilton Worldwide Holdings (NYSE: HLT)
    Worldwide20142013% chg
    Sales$10,502$9,7357.9
    Earnings67341562.2
    Division sales20142013% chg
    Ownership4,0754,0061.7
    Other3,4743,1908.9
    Management and franchise1,2711,1807.7
    Timeshare1,1091,0852.2
    Eliminations-194-185NA
    Sales and earnings from public documents.


    Headquarters
    Hilton Worldwide Holdings/7930 Jones Branch Drive, Suite 1100, McLean, Va. 22102/Phone: (703) 883-1000.

    Facebook:     https://www.facebook.com/hiltonworldwide

    Twitter:     @HiltonWorldwide

    http://www.hiltonworldwide.com

Home Depot

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$26,249$27,032-2.9
    B-to-B magazine234735-68.2
    Local magazine15NANA
    Spanish-language magazine1981923.0
    Newspaper9,81712,350-20.5
    National newspaper1121,042-89.3
    Spanish-language newspaper592745-20.5
    FSI (freestanding inserts)51NANA
    Network TV86,025120,823-28.8
    Spot TV4,2406,635-36.1
    Syndicated TV5,62711,473-51.0
    Cable TV networks95,39483,78613.9
    Spanish-language network TV35,00338,513-9.1
    Network radio63,00959,2096.4
    National spot radio8,7309,312-6.2
    Local radio43,46845,237-3.9
    Outdoor55316-82.7
    Internet (display only)23,49237,220-36.9
      Measured media402,309454,620-11.5
      Unmeasured spending391,352317,08823.4
      Total793,661771,7082.8
    Search marketing39,209NANA
    Media spending by brand20142013% chg
    Home Depot401,213453,372-11.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20061,200.01.5
    20071,200.01.6
    20081,000.01.4
    2009897.01.4
    2010864.01.3
    2011846.01.2
    2012831.01.1
    2013865.01.1
    2014884.01.1
    Fiscal years. 2014: Year ended February 2015; fiscal 2014. 2013: Year ended January 2014; fiscal 2013. 2012: Year ended January 2013; fiscal 2012. 2011: Year ended January 2012; fiscal 2011. 2010: Year ended January 2011; fiscal 2010. 2009: Year ended January 2010; fiscal 2009. 2008: Year ended January 2009; fiscal 2008. 2007: Year ended January 2008; fiscal 2007. 2006: Year ended January 2007; fiscal 2006. Ad costs: Stated worldwide gross advertising expense. Ad spending as percent of sales: Worldwide gross advertising spending as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 2/1/2015 and comparable prior year)
    Home Depot (NYSE: HD)
    Worldwide20142013% chg
    Sales$83,176$78,8125.5
    Earnings6,3455,38517.8
    Geographic sales20142013% chg
    U.S.74,67670,3126.2
    Rest of world8,5008,5000.0
    Sales and earnings from public documents.


    Headquarters
    Home Depot/2455 Paces Ferry Road, NW, Atlanta, Ga. 30339/Phone: (770) 433-8211.

    Facebook:     https://www.facebook.com/homedepot

    Twitter:     @HomeDepot

    http://www.homedepot.com

Honda Motor Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$31,554$81,727-61.4
    Sunday magazineNA2,572NA
    B-to-B magazine4,7223,84522.8
    Local magazine1028-66.2
    Spanish-language magazine19NANA
    Newspaper11,4533,673211.8
    National newspaper2,21511,124-80.1
    Spanish-language newspaper2770-61.4
    Network TV164,645203,821-19.2
    Spot TV122,114169,861-28.1
    Cable TV networks134,052104,69828.0
    Spanish-language network TV26,89218,23747.5
    Network radio4,5174,3294.3
    National spot radio1,4821,713-13.5
    Local radio5,3835,0307.0
    Outdoor2,4673,240-23.9
    Internet (display only)55,59548,22615.3
      Measured media567,146662,194-14.4
      Unmeasured spending493,435576,129-14.4
      Total1,060,5811,238,323-14.4
    Search marketing19,547NANA
    Media spending by brand20142013% chg
    Honda430,303492,064-12.6
    Acura136,843170,076-19.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20062,640.02.8
    20072,771.02.6
    20083,013.03.0
    20092,121.02.3
    20102,466.02.4
    20112,474.02.5
    20123,074.02.6
    20132,972.22.5
    2014NANA
    Fiscal years ended March 31. Converted to dollars. 2014: Year ended March 2015 (fiscal 2015). 2013: Year ended March 2014 (fiscal 2014). 2012: Year ended March 2013 (fiscal 2013). 2011: Year ended March 2012 (fiscal 2012). 2010: Year ended March 2011 (fiscal 2011). 2009: Year ended March 2010 (fiscal 2010). 2008: Year ended March 2009 (fiscal 2009). 2007: Year ended March 2008 (fiscal 2008). 2006: Year ended March 2007 (fiscal 2007). Ad costs: Stated worldwide "advertising expenses" from 20-F filings. 2014: 297.514 billion yen. 2013: 254.016 billion yen. 2012: 195.284 billion yen. 2011: 210.803 billion yen. 2010: 196.713 billion yen. 2009: 301.285 billion yen. 2008: 315.656 billion yen. 2007: 308.409 billion yen. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2015 and comparable prior year)
    Honda Motor Co. (NYSE: HMC)
    Worldwide20142013% chg
    Sales$115,718$118,306-2.2
    Earnings4,7835,735-16.6
    Geographic sales20142013% chg
    North America56,65555,9041.3
    Asia24,65123,3785.4
    Japan19,64722,145-11.3
    Other8,60510,121-15.0
    Europe6,1606,758-8.9
    Division sales20142013% chg
    Automobile88,60291,671-3.3
    Motorcycles16,69116,6190.4
    Financial services business7,4536,9746.9
    Power products and other2,8813,039-5.2
    Sales and earnings from public documents.


    Headquarters
    Honda Motor Co./2-1-1, Minami-Aoyama, Minato-ku, Tokyo, Japan 107-8556/Phone: 81-3-3423-1111. Honda Motor Co./American Honda Motor Co., 1919 Torrance Blvd., Torrance, Calif. 90501/Phone: (310) 783-2000.

    Facebook:     https://www.facebook.com/honda

    Twitter:     @Honda

    http://world.honda.com

Hyundai Motor Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$3,274$19,629-83.3
    B-to-B magazine88366333.3
    Local magazine238193.6
    Newspaper184555-66.9
    National newspaper386143169.8
    Spanish-language newspaper11-23.1
    Network TV70,291116,344-39.6
    Spot TV69,94321,359227.5
    Syndicated TV8,4958,2642.8
    Cable TV networks80,21787,278-8.1
    Spanish-language network TV41,1089,235345.1
    Network radio2,902185NA
    National spot radio61685.7
    Local radio4,0634,321-6.0
    Outdoor5825515.6
    Internet (display only)21,77120,3107.2
      Measured media304,129288,8465.3
      Unmeasured spending188,109203,438-7.5
      Total492,238492,2840.0
    Search marketing16,142NANA
    Media spending by brand20142013% chg
    Hyundai304,129288,8465.3
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20101,781.03.1
    20112,007.02.8
    20121,926.02.6
    20131,920.22.4
    20141,950.42.3
    Converted to dollars. Ad costs: Stated worldwide "advertisements and sales promotion" expenses. 2014: 2,053 billion won. 2013: 2,087 billion won. 2012: 2,164 billion won. 2011: 2,205 billion won. 2010: 2,047 billion won. Ad spending as percent of sales: Worldwide "advertisements and sales promotion" spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Hyundai Motor Co. (Pink: HYMTF)
    Worldwide20142013% chg
    Sales$84,794$80,3235.6
    Earnings7,2678,274-12.2
    Geographic sales20142013% chg
    South Korea37,90535,6646.3
    North America25,47323,5958.0
    Europe13,20912,9492.0
    Asia5,8615,921-1.0
    Other2,3462,1946.9
    Division sales20142013% chg
    Vehicle68,69465,8124.4
    Finance10,2329,10112.4
    Other5,8695,4108.5
    Sales and earnings from public documents.


    Headquarters
    Hyundai Motor Co./231 Yangjae-dong, Seocho-gu, Seoul, South Korea 137-938/Phone: 02-2-3464-1114. Hyundai Motor Co./Hyundai Motor Co. America, 10550 Talbert Ave., Fountain Valley, Calif. 92708/Phone: (714) 965-3000.

    Facebook:     https://facebook.com/hyundai

    Twitter:     @Hyundai

    http://worldwide.hyundai.com

IAC (IAC/InterActiveCorp)

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    B-to-B magazine3579-56.1
    Newspaper2037-44.7
    Network TV3,6615,350-31.6
    Spot TV1,2712,366-46.3
    Syndicated TV4,1117,889-47.9
    Cable TV networks81,92778,8303.9
    Spanish-language network TV1,444NANA
    Network radio4691,578-70.3
    National spot radio3551-31.8
    Local radio1,58896564.6
    Outdoor553630-12.2
    Internet (display only)31,34347,931-34.6
      Measured media126,457145,706-13.2
      Unmeasured spending544,273424,96728.1
      Total670,730570,67217.5
    Search marketing137,917NANA
    Media spending by brand20142013% chg
    Match.com74,04376,649-3.4
    Vimeo13,39118,609-28.0
    HomeAdvisor10,3904,205147.1
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2006242.424.2
    2007305.522.9
    2008335.823.8
    2009347.825.8
    2010371.222.7
    2011499.524.3
    2012774.127.6
    2013824.127.3
    2014971.831.3
    Ad costs: Stated worldwide advertising costs. 2013: Restated in 2015 from $828.8 million. 2012: Restated in 2014 from $779.7 million. 2011: Restated in 2014 from $497.2 million. 2009: Restated. 2008: Restated. 2007: Restated. 2006: Restated. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    IAC (IAC/InterActiveCorp) (Nasdaq: IACI)
    Worldwide20142013% chg
    Sales$3,110$3,0232.9
    Earnings40928444.2
    Division sales20142013% chg
    Search and applications1,5961,605-0.5
    Match group89780511.4
    E-commerce4354223.1
    Media182191-5.0
    Intersegment elimination-1-1NA
    Sales and earnings from public documents.


    Headquarters
    IAC (IAC/InterActiveCorp)/555 W. 18th St., New York, N.Y. 10011/Phone: (212) 314-7300.

    Facebook:     https://www.facebook.com/iacinteractive

    http://www.iac.com

IBM Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$8,625$22,043-60.9
    Sunday magazine1187949.7
    B-to-B magazine2,1277,838-72.9
    Local magazine1725-30.9
    Spanish-language magazine14140.0
    Newspaper1392NA
    National newspaper14,4058,31473.3
    Network TV28,81529,532-2.4
    Spot TV1738-55.1
    Syndicated TVNA10NA
    Cable TV networks21,66617,11126.6
    Network radioNA2,260NA
    National spot radio1909893.4
    Local radio302,683-98.9
    Outdoor7,6626,46018.6
    Internet (display only)52,99621,912141.9
      Measured media136,820118,41915.5
      Unmeasured spending314,199321,308-2.2
      Total451,019439,7262.6
    Search marketing15,662NANA
    Media spending by brand20142013% chg
    IBM135,025116,07016.3
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20061,195.01.3
    20071,242.01.3
    20081,259.01.2
    20091,255.01.3
    20101,337.01.3
    20111,373.01.3
    20121,339.01.3
    20131,294.01.3
    20141,307.01.4
    Ad costs: Stated worldwide advertising and promotional expense (including media, agency and promotional expenses). Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    IBM Corp. (NYSE: IBM)
    Worldwide20142013% chg
    Sales$92,793$98,367-5.7
    Earnings12,02216,483-27.1
    Geographic sales20142013% chg
    U.S.332,02133,427NA
    Other52,39055,871-6.2
    Japan8,3829,070-7.6
    Division sales20142013% chg
    Global technology services37,13038,551-3.7
    PC client group34,66933,0394.9
    Software25,43425,932-1.9
    Global business services17,82518,396-3.1
    Systems and technology9,99612,988-23.0
    Global financing2,0342,0220.6
    Other374478-21.8
    Sales and earnings from public documents.


    Headquarters
    IBM Corp./1 New Orchard Road, Armonk, N.Y. 10504/Phone: (914) 499-1900.

    Facebook:     https://www.facebook.com/ibm

    Twitter:     @IBM

    http://www.ibm.com

Intel Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media110,44085,36029.4
      Unmeasured spending276,560242,34914.1
      Total387,000327,70918.1
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20002,000.05.9
    20011,600.06.0
    20021,700.06.4
    20031,800.06.0
    20042,100.06.1
    20052,600.06.7
    20062,320.06.6
    20071,900.05.0
    20081,860.04.9
    20091,390.04.0
    20101,800.04.1
    20112,100.03.9
    20122,000.03.7
    20131,900.03.6
    20141,800.03.2
    Ad costs: Stated worldwide advertising costs (including cooperating advertising costs). Ad spending as percent of sales: Stated worldwide advertising costs (including cooperating advertising costs) as percent of net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/27/2014 and comparable prior year)
    Intel Corp. (Nasdaq: INTC)
    Worldwide20142013% chg
    Sales$55,870$52,7086.0
    Earnings11,7049,62021.7
    Geographic sales20142013% chg
    Singapore11,57310,9975.2
    Other countries11,54110,11714.1
    China (including Hong Kong)11,1979,89013.2
    U.S.9,8289,0918.1
    Taiwan8,9558,8880.8
    Japan2,7763,725-25.5
    Division sales20142013% chg
    Data center group14,38711,23828.0
    All other2,2541,91117.9
    Software and service operating segment2,2162,1901.2
    Internet of things group2,1421,80118.9
    Mobile and communications group2021,375-85.3
    All other01,837NA
    Sales and earnings from public documents.


    Headquarters
    Intel Corp./2200 Mission College Blvd., Santa Clara, Calif. 95054/Phone: (408) 765-8080.

    Facebook:     https://www.facebook.com/intel

    Twitter:     @intel

    http://www.intel.com

J.C. Penney Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$35,893$32,59310.1
    Sunday magazine2,718NANA
    B-to-B magazine39620196.9
    Newspaper26,89045,321-40.7
    National newspaper901,762-94.9
    Spanish-language newspaper2,2581,30573.1
    Network TV95,373146,049-34.7
    Spot TV3,4672,76325.5
    Syndicated TV79,15876,6253.3
    Cable TV networks59,81762,480-4.3
    Spanish-language network TV49,85435,18041.7
    Network radio11,7276,83771.5
    National spot radio52240429.3
    Local radio15,0938,12485.8
    Outdoor1121,767-93.7
    Internet (display only)6,3387,741-18.1
      Measured media389,704429,149-9.2
      Unmeasured spending497,297493,8510.7
      Total887,000923,000-3.9
    Search marketing57,973NANA
    Media spending by brand20142013% chg
    JCPenney384,566429,055-10.4
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20071,316.06.6
    20081,320.07.1
    20091,175.06.7
    20101,172.06.6
    20111,039.06.0
    2012933.07.2
    2013919.07.7
    2014886.07.2
    2014: Fiscal year ended January 2015. Ad costs: Stated net advertising costs (including "newspaper, television, internet search marketing, radio and other media advertising") for fiscal years. Figures don't include J.C. Penney's stated cooperative advertising vendor reimbursements. Ad spending as percent of sales: Worldwide net advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2015 and comparable prior year)
    J.C. Penney Co. (NYSE: JCP)
    Worldwide20142013% chg
    Sales$12,257$11,8593.4
    Earnings-771-1,388NA
    Sales and earnings from public documents.


    Headquarters
    J.C. Penney Co./6501 Legacy Drive, Plano, Texas 75024/Phone: (972) 431-1000.

    Facebook:     https://www.facebook.com/jcp

    Twitter:     @jcpenney

    http://www.jcpenney.com

J.M. Smucker Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media163,729132,62023.5
      Unmeasured spending93,446100,610-7.1
      Total257,176233,23010.3
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010115.12.4
    2011119.62.2
    2012131.62.2
    2013124.72.2
    2014107.01.9
    Fiscal years. 2014: Year ended April 2015 (fiscal 2015). 2013: Year ended April 2014 (fiscal 2014). 2012: Year ended April 2013 (fiscal 2013). 2011: Year ended April 2012 (fiscal 2012). 2010: Year ended April 2011 (fiscal 2011). Ad costs: Stated worldwide "advertising expense." Ad spending as percent of sales: Advertising expenses as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 4/30/2015 and comparable prior year)
    J.M. Smucker Co. (NYSE: SJM)
    Worldwide20142013% chg
    Sales$7,733$7,801-0.9
    Earnings542548-1.1
    Geographic sales20142013% chg
    Domestic5,1895,0921.9
    Canada414437-5.4
    All other international908111.1
    Division sales20142013% chg
    U.S. retail consumer foods2,1052,173-3.1
    U.S. retail coffee2,0762,162-4.0
    International, foodservice and natural foods1,2731,276-0.3
    Big Heart Pet Brands (for fiscal year ended April, 27, 2014)02,190NA
    Sales and earnings from public documents.


    Headquarters
    J.M. Smucker Co./1 Strawberry Lane, Orrville, Ohio 44667/Phone: (330) 682-3000.

    Facebook:     https://www.facebook.com/smuckers

    Twitter:     @Smuckers

    http://www.jmsmucker.com/

Johnson & Johnson

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$230,678$261,326-11.7
    Sunday magazine2,17513,375-83.7
    B-to-B magazine3,6334,128-12.0
    Spanish-language magazine97456373.1
    Newspaper35412,695-97.2
    National newspaperNA2,644NA
    Spanish-language newspaper1429-52.7
    FSI (freestanding inserts)44,06245,529-3.2
    Network TV302,502265,85913.8
    Spot TV30,54012,986135.2
    Syndicated TV168,725145,05116.3
    Cable TV networks202,917170,97518.7
    Spanish-language network TV64,88134,03990.6
    Network radio2,1025,016-58.1
    National spot radio462592-21.9
    Local radio4,5696,201-26.3
    Outdoor1,6901,26134.0
    Internet (display only)27,39944,793-38.8
      Measured media1,087,6771,027,0625.9
      Unmeasured spending880,085847,8743.8
      Total1,967,7621,874,9365.0
    Search marketing41,531NANA
    Media spending by brand20142013% chg
    Neutrogena251,060201,38424.7
    Aveeno124,479126,978-2.0
    Xarelto113,05786,81030.2
    Zyrtec93,84371,33831.5
    Listerine79,15654,76644.5
    Tylenol68,29789,276-23.5
    Invokana62,7553,996NA
    Centocor49,45819,069159.4
    Johnson & Johnson35,39365,787-46.2
    Roc28,38428,497-0.4
    Lactaid27,33819,85637.7
    Splenda22,37816,43636.1
    Band-Aid17,59810,30170.8
    Rogaine16,65414,71213.2
    Clean & Clear13,57817,917-24.2
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20072,700.04.4
    20082,900.04.5
    20092,400.03.9
    20102,500.04.1
    20112,600.04.0
    20122,300.03.4
    20132,500.03.5
    20142,600.03.5
    Ad costs: Stated worldwide advertising expenses, consisting of "television, radio, print media and internet advertising." Stated ad spending does not include money Johnson & Johnson gives to retailers in the form of cooperative advertising allowances. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/29/2014 and comparable prior year)
    Johnson & Johnson (NYSE: JNJ)
    Worldwide20142013% chg
    Sales$74,331$71,3124.2
    Earnings16,32313,83118.0
    Geographic sales20142013% chg
    U.S.34,78231,9109.0
    Europe18,94718,5991.9
    Asia Pacific, Africa13,44213,3820.4
    Western Hemisphere excluding U.S.7,1607,421-3.5
    Division sales20142013% chg
    Pharmaceutical32,31328,12514.9
    Medical devices and diagnostics27,52228,490-3.4
    Consumer14,49614,697-1.4
    Sales and earnings from public documents.


    Headquarters
    Johnson & Johnson/1 Johnson & Johnson Plaza, New Brunswick, N.J. 08933/Phone: (732) 524-0400.

    Facebook:     https://www.facebook.com/jnj

    Twitter:     @JNJNews

    http://www.jnj.com

JPMorgan Chase & Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$28,330$45,824-38.2
    B-to-B magazine690797-13.4
    Local magazine708976-27.5
    Spanish-language magazineNA65NA
    Newspaper9,63712,447-22.6
    National newspaper4,5727,327-37.6
    Spanish-language newspaper98107-8.9
    Network TV47,34451,459-8.0
    Spot TV57,54775,665-23.9
    Syndicated TV225-90.5
    Cable TV networks99,66398,2331.5
    National spot radio10,2979,16712.3
    Local radio18,24213,16838.5
    Outdoor26,93732,975-18.3
    Internet (display only)41,02868,391-40.0
      Measured media345,095416,624-17.2
      Unmeasured spending1,551,3871,462,1936.1
      Total1,896,4821,878,8170.9
    Search marketing38,957NANA
    Media spending by brand20142013% chg
    Chase300,793378,544-20.5
    JP Morgan25,90219,67831.6
    United Mileage Plus11,12513,749-19.1
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20062,209.03.6
    20072,070.02.9
    20081,913.02.8
    20091,777.01.8
    20102,446.02.4
    20113,143.03.2
    20122,577.02.7
    20132,500.02.6
    20142,550.02.7
    Ad costs: Stated worldwide marketing spending. Ad spending as percent of sales: Worldwide marketing spending as percent of total net revenue (total revenue after subtracting interest expense).
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    JPMorgan Chase & Co. (NYSE: JPM)
    Worldwide20142013% chg
    Sales$94,205$96,606-2.5
    Earnings21,76217,92321.4
    Geographic sales20142013% chg
    Europe, Middle East and Africa16,01315,5852.7
    North American (substantially U.S.)10,06272,602-86.1
    Asia and Pacific6,0836,168-1.4
    Latin American and the Caribbean2,0472,251-9.1
    Division sales20142013% chg
    Consumer and community banking44,36846,537-4.7
    Corporate and investment bank34,63334,785-0.4
    Asset management12,02811,4055.5
    Commericial banking4,8827,092-31.2
    Corporate/private equity12-22NA
    Reconciling Items-3,718-3,192NA
    Sales and earnings from public documents.


    Headquarters
    JPMorgan Chase & Co./270 Park Ave., New York, N.Y. 10017/Phone: (212) 270-6000.

    Facebook:     https://www.facebook.com/jpmorgancommunity

    http://www.jpmorganchase.com

Kellogg Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$161,381$147,6549.3
    Sunday magazine2,6466,075-56.4
    B-to-B magazine451583-22.6
    Spanish-language magazineNA518NA
    Newspaper312716.0
    Spanish-language newspaper1237-68.8
    FSI (freestanding inserts)10,62013,453-21.1
    Network TV119,288121,287-1.6
    Spot TV3,5045,285-33.7
    Syndicated TV36,77350,041-26.5
    Cable TV networks181,067216,392-16.3
    Spanish-language network TV28,82843,440-33.6
    Network radioNA896NA
    National spot radio31615999.0
    Local radio231296-22.1
    Outdoor2759-55.2
    Internet (display only)33,70135,647-5.5
      Measured media578,876641,848-9.8
      Unmeasured spending87,12950,88171.2
      Total666,004692,730-3.9
    Search marketing10,001NANA
    Media spending by brand20142013% chg
    Special K121,529135,455-10.3
    Kellogg52,05733,80254.0
    Frosted Flakes45,94937,95521.1
    Mini-Wheats41,46164,761-36.0
    Eggo38,26149,814-23.2
    Rice Krispies35,04821,02566.7
    Keebler33,49142,443-21.1
    Pop-Tarts31,79731,1752.0
    Pringles30,90229,4584.9
    Cheez-It29,47029,3270.5
    Kashi25,40931,687-19.8
    Raisin Bran25,00928,816-13.2
    Froot Loops17,22611,87145.1
    Nutri-Grain15,05825,780-41.6
    Krave14,64119,907-26.5
    Morningstar Farms10,11411,726-13.8
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2005858.08.4
    2006916.08.4
    20071,063.09.0
    20081,076.08.4
    20091,091.08.7
    20101,130.09.1
    20111,138.08.6
    20121,120.07.9
    20131,131.07.6
    20141,094.07.5
    Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/28/2014 and comparable prior year)
    Kellogg Co. (NYSE: K)
    Worldwide20142013% chg
    Sales$14,580$14,792-1.4
    Earnings6321,807-65.0
    Geographic sales20142013% chg
    U.S.8,8769,060-2.0
    Rest of world5,7045,732-0.5
    Division sales20142013% chg
    U.S. snacks3,4953,534-1.1
    U.S. morning foods3,3383,465-3.7
    Europe2,8872,8600.9
    North America other1,4681,515-3.1
    Latin America1,2051,1950.8
    U.S. specialty1,1981,202-0.3
    Asia Pacific9891,021-3.1
    Sales and earnings from public documents.


    Headquarters
    Kellogg Co./1 Kellogg Square, Battle Creek, Mich. 49016/Phone: (269) 961-2000.

    Twitter:     @KelloggCompany

    http://www.kelloggcompany.com

Kering

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media112,54390,20224.8
      Unmeasured spending183,567147,12724.8
      Total296,111237,32924.8
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Kering (EPA: KER)
    Worldwide20142013% chg
    Sales$13,343$12,8264.0
    Earnings1,5651,635-4.3
    Geographic sales20142013% chg
    Western Europe4,1904,0144.4
    Asia Pacific (excluding Japan)3,4333,2535.5
    North America2,8542,6985.7
    Japan1,2661,285-1.5
    Eastern Europe, Middle East and Africa9689432.7
    South America618631-2.2
    Division sales20142013% chg
    Gucci4,6494,730-1.7
    Puma3,9753,987-0.3
    Other luxury brands1,8921,65214.5
    Bottega Veneta1,5031,34911.4
    Yves Saint Laurent94074027.1
    Other sports and lifestyle brands3393264.1
    Corporate45418.4
    Sales and earnings from public documents.


    Headquarters
    Kering/10 Ave. Hoche, Paris, France 75381/Phone: 33-1-45-64-61-00. Kering/, , /Phone: .

    Facebook:     https://www.facebook.com/keringgroup

    Twitter:     @KeringGroup

    http://www.kering.com

Kia Motors Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$26,004$11,310129.9
    B-to-B magazine69756922.4
    Local magazine3435-3.2
    Spanish-language magazine6312444.0
    Newspaper1,1761,651-28.8
    National newspaper9,2643,792144.3
    Spanish-language newspaperNA0NA
    Network TV130,312160,528-18.8
    Spot TV22,61252,113-56.6
    Syndicated TV9,62424,511-60.7
    Cable TV networks138,751110,36225.7
    Spanish-language network TV27,95326,8694.0
    National spot radio8720344.6
    Local radio1,087293270.8
    Outdoor6331,094-42.2
    Internet (display only)13,12210,78821.6
      Measured media381,418403,947-5.6
      Unmeasured spending172,691184,633-6.5
      Total554,109588,580-5.9
    Search marketing8,901NANA
    Media spending by brand20142013% chg
    Kia381,418403,947-5.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010843.02.7
    20111,097.02.8
    20121,142.02.7
    20131,129.72.6
    20141,034.42.3
    Ad costs: Stated worldwide "advertising" expenses converted to dollars. 2014: 1,089 billion won. 2013: 1,228 billion won. 2012: 1,283 billion won. 2011: 1,205 billion won. 2010: 970 billion won. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Kia Motors Corp. (Pink: KIMTF)
    Worldwide20142013% chg
    Sales$44,742$43,7902.2
    Earnings27,39538,132-28.2
    Geographic sales20142013% chg
    South Korea16,81115,9395.5
    North America16,02315,7231.9
    Europe11,29811,371-0.6
    Other611756-19.2
    Sales and earnings from public documents.


    Headquarters
    Kia Motors Corp./231 Yangjae-dong, Seocho-gu, Seoul, South Korea 137-938/Phone: 82-2-3464-1114. Kia Motors Corp./Kia Motors America, 111 Peters Canyon Road, Irvine, Calif. 92606/Phone: (949) 468-4800.

    Facebook:     https://www.facebook.com/kia

    Twitter:     @Kia

    http://www.kia.com

Kimberly-Clark Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media297,845315,203-5.5
      Unmeasured spending67,68955,51821.9
      Total365,534370,721-1.4
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2000370.22.9
    2001405.53.1
    2002400.23.0
    2003401.92.9
    2004421.32.8
    2005451.02.8
    2006438.42.6
    2007468.32.6
    2008512.02.6
    2009559.02.9
    2010698.03.5
    2011686.03.3
    2012804.04.1
    2013769.03.9
    2014767.03.9
    Ad costs: Stated worldwide advertising expenses. 2013: Restated in 2015 from $777 million. 2012: Restated in 2015 from $810 million. Ad spending as percent of sales: Worldwide advertising spending as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Kimberly-Clark Corp. (NYSE: KMB)
    Worldwide20142013% chg
    Sales$19,724$19,5610.8
    Earnings1,5952,221-28.2
    Geographic sales20142013% chg
    North America9,4009,430-0.3
    Asia, Latin America and other7,9617,6394.2
    Europe2,7172,839-4.3
    Intergeographic-354-347NA
    Division sales20142013% chg
    Personal care9,6359,5361.0
    Consumer tissue6,6456,6370.1
    K-C professional3,3883,3232.0
    Corporate and other5665-13.8
    Sales and earnings from public documents.


    Headquarters
    Kimberly-Clark Corp./351 Phelps Dr., Irving, Texas 75038/Phone: (972) 281-1200.

    Facebook:     https://www.facebook.com/kimberlyclarkcorp

    Twitter:     @KCCorp

    http://www.kimberly-clark.com

King Digital Entertainment

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media86,36919,218349.4
      Unmeasured spending120,626171,515-29.7
      Total206,994190,7338.5
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    201115.123.6
    201246.328.1
    2013362.519.2
    2014422.118.7
    Ad costs: Stated worldwide "marketing and advertising" expenses. Ad spending as percent of sales: Worldwide "marketing and advertising" expenses as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    King Digital Entertainment (NYSE: KING)
    Worldwide20142013% chg
    Sales$2,260$1,88420.0
    Earnings5755681.3
    Geographic sales20142013% chg
    U.S.1,10891221.6
    Rest of world85564931.7
    U.K.20218111.6
    Germany956251.7
    Sales and earnings from public documents.


    Headquarters
    King Digital Entertainment/Fitzwilton House, Wilton Place, Dublin 2, Ireland /Phone: 44-020-3451-5464. King Digital Entertainment/188 King St., Unit 302, San Francisco, Calif. 94107/Phone: (415) 777-8204.

    Facebook:     https://www.facebook.com/king

    Twitter:     @King_Games

    http://company.king.com

Kohl's Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$9,619$9,2354.2
    Sunday magazineNA225NA
    B-to-B magazine101141-28.3
    Local magazineNA24NA
    Newspaper72,83194,768-23.1
    National newspaper2013,941-94.9
    Spanish-language newspaper3,6463,4396.0
    Network TV129,209134,940-4.2
    Spot TV3,7995,725-33.7
    Syndicated TV16,89311,14051.6
    Cable TV networks43,33034,77924.6
    Spanish-language network TV13,83711,28722.6
    Network radio10,4778,16028.4
    National spot radio2352,104-88.8
    Local radio4,2725,296-19.3
    Outdoor606903-32.9
    Internet (display only)11,04320,505-46.1
      Measured media320,099346,612-7.6
      Unmeasured spending868,901838,3883.6
      Total1,189,0001,185,0000.3
    Search marketing40,996NANA
    Media spending by brand20142013% chg
    Kohl's320,099346,612-7.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2007839.05.1
    2008890.05.4
    2009846.04.9
    2010869.04.7
    2011962.05.1
    2012993.05.2
    20131,013.05.3
    20141,024.05.4
    Fiscal years. 2014: Year ended January 2015. Ad costs: Stated net advertising costs (gross advertising costs minus vendor allowances). Ad spending as percent of sales: Net advertising spending as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2015 and comparable prior year)
    Kohl's Corp. (NYSE: KSS)
    Worldwide20142013% chg
    Sales$19,023$19,0310.0
    Earnings867889-2.5
    Sales and earnings from public documents.


    Headquarters
    Kohl's Corp./N56 W17000 Ridgewood Drive, Menomonee Falls, Wis. 53051/Phone: (262) 703-7000.

    Facebook:     https://www.facebook.com/kohls

    Twitter:     @Kohls

    http://www.kohls.com

Kraft Heinz Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$155,636$256,778-39.4
    Sunday magazine7,6363,607111.7
    B-to-B magazine1,0761,516-29.0
    Spanish-language magazine812206293.4
    Newspaper2935-16.5
    National newspaperNA243NA
    FSI (freestanding inserts)28,81339,328-26.7
    Network TV108,439132,469-18.1
    Spot TV97019,268-95.0
    Syndicated TV13,67111,56218.2
    Cable TV networks181,288176,8742.5
    Spanish-language network TV38,50237,5812.5
    Network radioNA265NA
    National spot radio7714,276-82.0
    Local radio4144,195-90.1
    Outdoor145656-78.0
    Internet (display only)31,10236,005-13.6
      Measured media569,302724,863-21.5
      Total569,302724,863-21.5
    Search marketing7,830NANA
    Media spending by brand20142013% chg
    Kraft107,499166,535-35.4
    Oscar Mayer91,38191,4230.0
    Lunchables59,99646,62228.7
    Crystal Light47,96666,286-27.6
    Capri Sun40,59720,47698.3
    Planters30,24336,609-17.4
    Maxwell House26,3737,840236.4
    Philadelphia24,58434,078-27.9
    Miracle Whip19,60535,704-45.1
    Gevalia19,56126,441-26.0
    Mio18,37224,308-24.4
    Cracker Barrel11,37416,999-33.1
    Jell-O10,75942,196-74.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2009477.02.8
    2010540.03.0
    2011535.02.9
    2012640.03.5
    2013747.04.1
    2014652.03.6
    Fiscal years. Ad costs: Stated worldwide advertising expense for Kraft Foods Group. Ad spending as percent of sales: Worldwide advertising spending as percent of net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/28/2014 and comparable prior year)
    Kraft Foods Group (Nasdaq: KHC)
    Worldwide20142013% chg
    Sales$18,205$18,218-0.1
    Earnings1,0432,715-61.6
    Geographic sales20142013% chg
    U.S.15,75315,6760.5
    Canada2,1772,302-5.4
    Exports27524014.6
    Division sales20142013% chg
    Cheese4,0663,9253.6
    Refrigerated meals3,4333,3343.0
    Beverages2,6272,681-2.0
    Meals and desserts2,1552,305-6.5
    Enhancers and snack nuts2,0622,101-1.9
    Canada1,9372,037-4.9
    Othr business1,9251,8354.9
    Sales and earnings from public documents.


    Headquarters
    Kraft Heinz Co./1 PPG Place, Suite 3100, Pittsburgh, Pa. 15222-5448/Phone: (412) 456-5700./3 Lakes Drive, Northfield, Ill. 60093-2753/Phone: (847) 646-2000.

    Facebook:     https://www.facebook.com/kraft

    Twitter:     @kraftfoods

    http://www.kraftfoodsgroup.com

Kroger Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$486$4,644-89.5
    B-to-B magazine206214-4.0
    Local magazine11148130.3
    Spanish-language magazine9NANA
    Newspaper35,57843,174-17.6
    National newspaperNA398NA
    Spanish-language newspaper503235114.0
    FSI (freestanding inserts)3,7173,854-3.6
    Network TVNA89NA
    Spot TV86,17981,2126.1
    Cable TV networks531-84.0
    National spot radio6211,536-59.6
    Local radio39,29739,3040.0
    Outdoor13,46413,565-0.7
    Internet (display only)9,1286,50940.2
      Measured media189,303194,813-2.8
      Unmeasured spending458,697392,18717.0
      Total648,000587,00010.4
    Search marketing2,081NANA
    Media spending by brand20142013% chg
    Kroger110,795111,521-0.7
    King Soopers14,83815,300-3.0
    Fred Meyer14,62316,117-9.3
    Fry's (food stores)14,42612,69413.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2000603.01.2
    2001570.01.1
    2002510.01.0
    2003527.01.0
    2004528.00.9
    2005498.00.8
    2006508.00.8
    2007506.00.7
    2008532.00.7
    2009529.00.7
    2010533.00.7
    2011532.00.6
    2012553.00.6
    2013587.00.6
    2014648.00.6
    Fiscal year. 2014: Year ended Jan. 31, 2015. Some figures reflect revisions by Kroger of sales and/or advertising costs. Ad costs: Stated worldwide pre-tax advertising costs. Ad spending as percent of sales: Advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2015 and comparable prior year)
    Kroger Co. (NYSE: KR)
    Worldwide20142013% chg
    Sales$108,465$98,37510.3
    Earnings1,7471,51915.0
    Sales and earnings from public documents.


    Headquarters
    Kroger Co./1014 Vine St., Cincinnati, Ohio 45202-1100/Phone: (513) 762-4000.

    Facebook:     https://www.facebook.com/kroger

    Twitter:     @kroger

    http://www.kroger.com

L Brands

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media69,52864,3808.0
      Unmeasured spending315,122336,769-6.4
      Total384,650401,148-4.1
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2008502.05.6
    2009459.05.3
    2010473.04.9
    2011474.04.6
    2012460.04.4
    2013452.04.2
    2014436.03.8
    Fiscal years. 2014: Year ended February 2014. Ad costs: Stated worldwide catalog and advertising costs. Ad spending as percent of sales: Worldwide catalog and advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2015 and comparable prior year)
    L Brands (NYSE: LB)
    Worldwide20142013% chg
    Sales$11,454$10,7736.3
    Earnings1,04290315.4
    Geographic sales20142013% chg
    U.S.10,1059,5615.7
    International1,3491,21211.3
    Division sales20142013% chg
    Victoria's Secret7,2076,8844.7
    Bath & Body Works3,3503,1187.4
    Other5615492.2
    Victoria's Secret and Bath & Body Works International33622NA
    Sales and earnings from public documents.


    Headquarters
    L Brands/3 Limited Parkway, Columbus, Ohio 43230/Phone: (614) 415-7000.

    Twitter:     @L_Brands

    http://www.lb.com

L'Oreal

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$838,150$862,870-2.9
    Sunday magazine118214-45.0
    B-to-B magazine3,0842,11545.8
    Local magazine9835181.1
    Spanish-language magazine12,1477,65258.7
    Newspaper2,827491475.3
    National newspaper1,7271,6872.4
    Spanish-language newspaper181NA
    FSI (freestanding inserts)44,36143,0293.1
    Network TV127,270203,302-37.4
    Spot TV8,29511,450-27.6
    Syndicated TV152,689151,9240.5
    Cable TV networks193,915211,808-8.4
    Spanish-language network TV75,23583,614-10.0
    National spot radio169NANA
    Local radio277846-67.3
    Outdoor1,0351,524-32.1
    Internet (display only)12,31122,626-45.6
      Measured media1,473,7261,605,188-8.2
      Unmeasured spending684,404596,48914.7
      Total2,158,1302,201,677-2.0
    Search marketing20,997NANA
    Media spending by brand20142013% chg
    L'Oreal Paris561,708592,348-5.2
    Maybelline New York310,016339,207-8.6
    Garnier232,354268,087-13.3
    Lancome116,722130,150-10.3
    Armani56,93145,08026.3
    Ralph Lauren42,13146,288-9.0
    Clarisonic34,27249,351-30.6
    Essie20,65031,307-34.0
    Yves St. Laurent12,62518,686-32.4
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20077,025.030.0
    20087,753.030.0
    20097,515.030.8
    20108,006.030.9
    20118,764.030.9
    20128,400.030.2
    20138,795.029.9
    20148,718.029.1
    Converted to dollars. Ad costs: Stated worldwide "advertising and promotion" expenses. Company said advertising and promotion expenses "consist mainly of expenses relating to the advertisement and promotion of products to customers and consumers." 2014: 6.559 billion euros. 2013: 6.622 billion euros (restated). 2012: 6.532 billion euros (restated). 2011: 6.292 billion euros. 2011: 6.292 billion euros. 2010: 6.029 billion euros. 2009: 5.389 billion euros. 2008: 5.269 billion euros. 2007: 5.125 billion euros. Ad spending as percent of sales: Worldwide advertising and promotion spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    L'Oreal (EPA: OR)
    Worldwide20142013% chg
    Sales$29,951$29,3871.9
    Earnings6,5253,93465.9
    Geographic sales20142013% chg
    New markets11,53811,3781.4
    Western Europe10,99810,6523.3
    North America7,4147,3560.8
    Division sales20142013% chg
    Consumer products14,31314,443-0.9
    L'Oreal luxe8,2397,7915.8
    Professional products4,0313,9502.0
    Active cosmetics2,2072,0945.4
    Body Shop branch1,1611,1104.6
    Sales and earnings from public documents.


    Headquarters
    L'Oreal/41, Rue Martre, Clichy, France 92117/Phone: 33-1-47-56-70-00. L'Oreal/575 Fifth Ave., New York, N.Y. 10017/Phone: (212) 818-1500.

    Facebook:     https://www.facebook.com/LOrealUSA

    Twitter:     @LOrealUSA

    http://www.loreal.com

LG Electronics

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media132,14699,84832.3
      Unmeasured spending247,019229,8937.4
      Total379,165329,74115.0
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20131,108.22.1
    20141,095.52.0
    Ad costs: Stated worldwide advertising expense converted to U.S. dollars at average exchange rates by Ad Age Datacenter. 2014: 1,153,182 million won. 2013: 1,204,590 million won. Ad spending as percent of sales: Stated worldwide advertising expense as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    LG Electronics (KRX: 066570)
    Worldwide20142013% chg
    Sales$56,089$52,2317.4
    Earnings476205132.5
    Geographic sales20142013% chg
    North America14,08711,77319.7
    South Korea13,95813,1945.8
    Europe6,2045,8366.3
    Asia5,5725,4063.1
    South America5,4895,3971.7
    Middle Asia and Africa4,3473,86912.3
    China3,3423,383-1.2
    Other3,0901,85766.4
    Division sales20142013% chg
    Home entertainment18,40317,6604.2
    Mobile communications14,29411,92519.9
    Home appliances10,96210,8511.0
    LG Innotek4,7444,4666.2
    Air conditioning and energy solutions4,3284,2691.4
    Other segments3,3603,0609.8
    Sales and earnings from public documents.


    Headquarters
    LG Electronics/LG Twin Towers 128, Yoido-dong, Youngdungpo-gu, Seoul, South Korea /Phone: 82-02-3777-1114.

    Facebook:     https://www.facebook.com/lgusa

    Twitter:     @LGUS

    http://www.lg.com/us

Liberty Media Corp. (Sirius XM)

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media12,4585,666119.9
      Unmeasured spending213,542175,33421.8
      Total226,000181,00024.9
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20124.01.1
    2013181.04.5
    2014226.05.1
    Ad costs: Stated advertising costs (primarily for Sirius XM Holdings). Ad spending as percent of sales: Advertising costs as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Liberty Media Corp. (Sirius XM) (Nasdaq: LMCA)
    Worldwide20142013% chg
    Sales$4,450$4,00211.2
    Earnings1780NA
    Sales and earnings from public documents.


    Headquarters
    Liberty Media Corp. (Sirius XM)/12300 Liberty Blvd., Englewood, Colo. 80112/Phone: (720) 875-5400.

    http://www.libertymedia.com/

Liberty Mutual Holding Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$7,963NANA
    B-to-B magazine2,3111,81327.5
    Newspaper47639221.3
    National newspaper3,42982NA
    Network TV79,69055,16944.4
    Spot TV3,0213,376-10.5
    Syndicated TV29,655570NA
    Cable TV networks127,209106,93319.0
    National spot radio3853519.7
    Local radio42924575.2
    Outdoor1,063283275.3
    Internet (display only)20,70915,53133.3
      Measured media276,342184,74549.6
      Unmeasured spending164,669238,504-31.0
      Total441,011423,2494.2
    Search marketing13,844NANA
    Media spending by brand20142013% chg
    Liberty Mutual265,073163,57962.0
    Safeco11,25521,159-46.8
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012394.21.1
    2013423.21.1
    2014441.01.1
    Ad costs: Stated advertising expenses on Liberty Mutual Insurance Co. combined statements filed with insurance regulators. Ad spending as percent of sales: Stated advertising expenses from Liberty Mutual Insurance Co. combined statements as percent of total revenue for Liberty Mutual Holding Co..
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Worldwide20142013% chg
    Sales$39,631$38,3983.2
    Earnings181,743-98.9
    Division sales20142013% chg
    Personal insurance16,12414,8698.4
    Commercial insurance11,11611,308-1.7
    Liberty international6,1246,0541.2
    Global specialty5,1835,1271.1
    Corporate and other1,0841,0404.2
    Sales and earnings from public documents.


    Headquarters
    Liberty Mutual Holding Co./175 Berkeley Street, Boston, Mass. 02116/Phone: (617) 357-9500.

    Facebook:     https://www.facebook.com/libertymutual

    Twitter:     @LibertyMutual

    http://www.libertymutual.com

Liberty TripAdvisor Holdings

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media28,57128,669-0.3
      Unmeasured spending151,406102,65747.5
      Total179,977131,32637.0
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    201232.019.4
    2013251.024.3
    2014357.026.9
    Ad costs: Liberty TripAdvisor Holdings' stated worldwide advertising expenses. 2014: Ad costs for TripAdvisor and BuySeasons. 2013: Ad costs for TripAdvisor and BuySeasons. 2012: Ad costs for BuySeasons; ad costs for TripAdvisor starting Dec. 11, 2012. Ad spending as percent of sales: Worldwide advertising expenses as percent of total net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Liberty TripAdvisor Holdings (Nasdaq: LTRPA)
    Worldwide20142013% chg
    Sales$1,329$1,03428.5
    Earnings-22-7NA
    Geographic sales20142013% chg
    U.S.67054123.8
    Other countries46835233.0
    United Kingdom19114135.5
    Division sales20142013% chg
    TripAdvisor1,24694531.9
    Corporate and other8389-6.7
    Sales and earnings from public documents.


    Headquarters
    Liberty TripAdvisor Holdings/12300 Liberty Blvd., Englewood, Colo. 80112/Phone: (720) 875-5300.

    Facebook:     https://www.facebook.com/tripadvisor

    Twitter:     @TripAdvisor

    http://www.libertytripadvisorholdings.com

Lions Gate Entertainment Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media232,380321,034-27.6
      Unmeasured spending53,01058,077-8.7
      Total285,391379,112-24.7
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2008398.729.3
    2009423.728.9
    2010297.920.0
    2011346.321.9
    2012299.018.8
    2013560.820.7
    2014520.019.8
    Fiscal years ended March 31. Ad costs: Stated worldwide "advertising expenses." Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2015 and comparable prior year)
    Lions Gate Entertainment Corp. (NYSE: LGF)
    Worldwide20142013% chg
    Sales$2,400$2,630-8.8
    Earnings18215219.6
    Geographic sales20142013% chg
    U.S.1,7121,918-10.7
    Rest of world619644-4.0
    Canada69690.5
    Division sales20142013% chg
    Motion pictures1,8202,183-16.6
    Television production58044729.5
    Sales and earnings from public documents.


    Headquarters
    Lions Gate Entertainment Corp./250 Howe St., 20th Floor, Vancouver, Canada V6C 3R8/Phone: (877) 848 3866. Lions Gate Entertainment Corp./2700 Colorado Ave., Suite 200, Santa Monica, Calif. 90404/Phone: (310) 449-9200.

    Facebook:     https://www.facebook.com/lionsgate

    Twitter:     @lghomeent

    http://www.lionsgate.com

Lowe's Cos.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$14,295$18,557-23.0
    B-to-B magazine14735315.5
    Spanish-language magazine16981.4
    Newspaper14,02718,481-24.1
    National newspaperNA199NA
    Spanish-language newspaper46742310.3
    FSI (freestanding inserts)14175-92.0
    Network TV141,816151,199-6.2
    Spot TV6,6345,21027.3
    Syndicated TV492498.8
    Cable TV networks105,545116,140-9.1
    Spanish-language network TV31,20422,99935.7
    Network radio8,2455,72444.0
    National spot radio499621-19.6
    Local radio11,01910,0509.6
    Outdoor56149-62.5
    Internet (display only)9,83610,575-7.0
      Measured media343,867360,569-4.6
      Unmeasured spending453,664430,1205.5
      Total797,532790,6900.9
    Search marketing34,069NANA
    Media spending by brand20142013% chg
    Lowe's329,874339,843-2.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2006873.01.9
    2007788.01.6
    2008789.01.6
    2009750.01.6
    2010790.01.6
    2011803.01.6
    2012809.01.6
    2013811.01.5
    2014819.01.5
    Fiscal years. 2014: Year ended January 2015; fiscal 2014. 2013: Year ended January 2014; fiscal 2013. 2012: Year ended February 2013; fiscal 2012. 2011: Year ended February 2012; fiscal 2011. 2010: Year ended January 2011; fiscal 2010. 2009: Year ended January 2010; fiscal 2009. 2008: Year ended January 2009; fiscal 2008. 2007: Year ended January 2008; fiscal 2007. 2006: Year ended January 2007; fiscal 2006. Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/30/2015 and comparable prior year)
    Lowe's Cos. (NYSE: LOW)
    Worldwide20142013% chg
    Sales$56,223$53,4175.3
    Earnings2,6982,28618.0
    Sales and earnings from public documents.


    Headquarters
    Lowe's Cos./1000 Lowe's Blvd., Mooresville, N.C. 28117/Phone: (704) 758-1000.

    Facebook:     https://www.facebook.com/lowes

    Twitter:     @Lowes

    http://www.lowes.com

Luxottica Group

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media134,430141,647-5.1
      Unmeasured spending246,193217,80213.0
      Total380,623359,4495.9
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010493.86.4
    2011569.06.6
    2012573.86.3
    2013637.46.6
    2014679.56.7
    Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Worldwide advertising expenses as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/14 and comparable prior year)
    Luxottica Group (BIT: LUX)
    Worldwide20142013% chg
    Sales$10,172$9,7134.7
    Earnings85972917.8
    Geographic sales20142013% chg
    North America5,6985,4774.0
    Europe2,0031,9164.5
    Asia Pacific1,3961,21914.5
    Other1,0711,100-2.7
    Division sales20142013% chg
    Retail distribution5,9270NA
    Manufacturing and wholesale distribution4,2450NA
    Sales and earnings from public documents.


    Headquarters
    Luxottica Group/Piazzale Cadorna 3, Milan, Italy 20123/Phone: 39-02-863341. Luxottica Group/, , /Phone: .

    Facebook:     https://www.facebook.com/pages/luxottica-group/129631010413493?fref=ts

    Twitter:     @Luxottica

    http://www.luxottica.com/en

LVMH Moet Hennessy Louis Vuitton

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$291,095$278,5404.5
    Sunday magazine5,7703,53063.5
    B-to-B magazine645967-33.3
    Local magazine9631,401-31.2
    Spanish-language magazine1791677.4
    Newspaper2,4154,904-50.7
    National newspaper41,11535,63815.4
    Spanish-language newspaper880.0
    Network TV14,75412,18321.1
    Spot TV2,7691,58374.9
    Syndicated TV10,3436,36162.6
    Cable TV networks29,25027,5676.1
    Spanish-language network TV598709-15.6
    National spot radio1096276.3
    Local radio90104-13.1
    Outdoor7,4635,01748.7
    Internet (display only)8,0883,894107.7
      Measured media415,654382,6348.6
      Unmeasured spending659,501635,2923.8
      Total1,075,1551,017,9255.6
    Search marketing10,095NANA
    Media spending by brand20142013% chg
    Christian Dior136,496111,14022.8
    Louis Vuitton83,59362,02134.8
    Bulgari27,54025,4838.1
    Sephora21,91026,140-16.2
    Givenchy18,75714,96325.4
    Celine18,27516,16313.1
    Hennessy15,56715,909-2.1
    Marc Jacobs15,42714,2658.1
    Tag Heuer15,39522,479-31.5
    Donna Karan12,97922,431-42.1
    Fendi11,18810,5945.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20072,677.011.9
    20082,988.011.8
    20092,523.010.6
    20103,010.011.2
    20113,776.011.5
    20124,181.011.6
    20134,396.511.4
    20144,631.111.4
    Converted to dollars. Ad costs: Stated worldwide advertising and promotion expenses (also called communication and promotion expenses). In its reference document for calendar 2014, LVMH said: Advertising and promotion expenses include the costs of producing advertising media, purchasing media space, manufacturing samples and publishing catalogs, and in general, the cost of all activities designed to promote the Group's brands and products. 2014: 3.484 billion euros. 2013: 3.310 billion euros (restated). 2012: 3.251 billion euros (restated). 2011: 2.711 billion euros. 2010: 2.267 billion euros. 2009: 1.809 billion euros. 2008: 2.031 billion euros. 2007: 1.953 billion euros. Ad spending as percent of sales: Worldwide advertising and promotion spending as percent of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    LVMH Moet Hennessy Louis Vuitton (EPA: MC)
    Worldwide20142013% chg
    Sales$40,726$38,5415.7
    Earnings7,5084,56464.5
    Geographic sales20142013% chg
    Rest of Asia11,81011,5622.1
    U.S.9,7748,86410.3
    Rest of Europe7,7387,3235.7
    Other4,4803,85416.2
    France4,0734,239-3.9
    Japan2,8512,6985.7
    Division sales20142013% chg
    Fashion and leather goods13,13714,382-8.7
    Selective retailing11,83412,664-6.5
    Wine and spirits5,2815,543-4.7
    Perfums and cosmetics4,9415,201-5.0
    Watches and jewelry3,5853,695-3.0
    Other and holding companies-475-477NA
    Sales and earnings from public documents.


    Headquarters
    LVMH Moet Hennessy Louis Vuitton/22 Ave. Montaigne, Paris, France 75008/Phone: 33-1-44-13-22-22. LVMH Moet Hennessy Louis Vuitton/19 E. 57th St., New York, N.Y. 10022/Phone: (212) 931-2700.

    Facebook:     https://www.facebook.com/lvmh

    Twitter:     @LVMH

    http://www.lvmh.com

Macy's

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$73,189$80,544-9.1
    Sunday magazine3,8553,48010.8
    B-to-B magazine102161-36.7
    Local magazine1,4811,915-22.6
    Spanish-language magazine6776297.7
    Newspaper341,350364,075-6.2
    National newspaper32,61333,411-2.4
    Spanish-language newspaper3,6863,4845.8
    Network TV129,283131,239-1.5
    Spot TV13,35214,248-6.3
    Syndicated TV34,50928,76620.0
    Cable TV networks78,81763,78623.6
    Spanish-language network TV30,47127,64510.2
    Network radio22,82022,0313.6
    National spot radio11,64112,542-7.2
    Local radio25,67724,1746.2
    Outdoor6,6726,1618.3
    Internet (display only)24,13520,26219.1
      Measured media834,330838,552-0.5
      Unmeasured spending767,670784,448-2.1
      Total1,602,0001,623,000-1.3
    Search marketing52,830NANA
    Media spending by brand20142013% chg
    Macy's756,992760,625-0.5
    Bloomingdale's72,03672,136-0.1
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20071,625.06.2
    20081,611.06.5
    20091,385.05.9
    20101,417.05.7
    20111,432.05.4
    20121,554.05.6
    20131,623.05.8
    20141,602.05.7
    Fiscal years. 2014: Year ended Jan. 31, 2015. Ad costs: Stated gross advertising and promotional costs, including cooperative advertising allowances. 2012: Restated in 2014 from $1.603 billion. 2011: Restated in 2014 from $1.507 billion. Ad spending as percent of sales: Stated worldwide gross advertising and promotional spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2015 and comparable prior year)
    Macy's (NYSE: M)
    Worldwide20142013% chg
    Sales$28,105$27,9310.6
    Earnings1,5261,4862.7
    Sales and earnings from public documents.


    Headquarters
    Macy's/7 W. Seventh St., Cincinnati, Ohio 45202/Phone: (513) 579-7000.

    Facebook:     https://www.facebook.com/macys

    Twitter:     @Macys

    http://www.macysinc.com

Mars Inc.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$206,250$256,557-19.6
    Sunday magazine12,26616,297-24.7
    B-to-B magazine1,5971,34019.2
    Local magazineNA48NA
    Spanish-language magazine1,3482,201-38.8
    Newspaper22514852.0
    National newspaper36519983.3
    FSI (freestanding inserts)22,62122,3831.1
    Network TV131,573129,3871.7
    Spot TV3,3965,217-34.9
    Syndicated TV17,36329,167-40.5
    Cable TV networks262,647206,94826.9
    Spanish-language network TV70,91065,4528.3
    Network radio2,4622,629-6.4
    National spot radio1,5571,669-6.7
    Local radio3,3874,404-23.1
    Outdoor242265-8.7
    Internet (display only)88,99562,73441.9
      Measured media827,203807,0422.5
      Total827,203807,0422.5
    Search marketing6,893NANA
    Media spending by brand20142013% chg
    M&M's135,298158,347-14.6
    Wrigley129,412120,9087.0
    Snickers120,39787,59437.4
    Iams69,71290,469-22.9
    Twix53,15137,77440.7
    Pedigree50,98034,41648.1
    Skittles36,86023,35957.8
    Milky Way31,03327,60012.4
    Nutro26,99923,84613.2
    Starburst24,81920,13223.3
    Dove (chocolate)23,21827,195-14.6
    Cesar19,61229,211-32.9
    Temptations15,93111,31940.7
    Uncle Ben's15,69211,95031.3
    Greenies12,0036,36388.6
    Sheba10,63920,682-48.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions)
    Worldwide20142013% chg
    Sales$33,000$33,0000.0
    Sales and earnings from public documents.


    Headquarters
    Mars Inc./6885 Elm St., McLean, Va. 22101/Phone: (703) 821-4900.

    Facebook:     https://www.facebook.com/mars

    Twitter:     @MarsGlobal

    http://www.mars.com

MasterCard

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media118,061128,670-8.2
      Unmeasured spending218,119199,3209.4
      Total336,180327,9902.5
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20071,002.024.6
    2008935.018.7
    2009756.014.8
    2010782.014.1
    2011841.012.5
    2012775.010.5
    2013841.010.1
    2014862.09.1
    Ad costs: Stated worldwide advertising and marketing expenses. MasterCard marketing includes brand advertising, promotional and interactive programs and sports-marketing sponsorships. 2008-2009: Spending affected by global meltdown in financial and credit markets in 2008 and the Great Recession, which began in December 2007 and ended in June 2009. Ad spending as percent of sales: Worldwide advertising and marketing spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    MasterCard (NYSE: MA)
    Worldwide20142013% chg
    Sales$9,473$8,34613.5
    Earnings3,6173,11616.1
    Geographic sales20142013% chg
    Rest of world9,4738,34613.5
    U.S.3,6943,25513.5
    Sales and earnings from public documents.


    Headquarters
    MasterCard/2000 Purchase St., Purchase, N.Y. 10577/Phone: (914) 249-2000.

    Facebook:     https://www.facebook.com/mastercardus?brand_redir=1

    Twitter:     @MasterCard

    http://www.mastercard.us

Mattel

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$2,952$5,096-42.1
    B-to-B magazine3552-33.4
    Local magazine20141-86.1
    Spanish-language magazine1,7652,617-32.6
    Newspaper4942,924-83.1
    National newspaper75750.0
    Spanish-language newspaper2NANA
    FSI (freestanding inserts)69305-77.5
    Network TV12,23411,9102.7
    Spot TV282608-53.6
    Cable TV networks113,345103,08010.0
    Spanish-language network TV301NANA
    Network radio56377626.9
    National spot radio1,2121,814-33.2
    Local radio511835-38.8
    Outdoor353362-2.4
    Internet (display only)3,6924,917-24.9
      Measured media137,902134,8142.3
      Unmeasured spending277,152279,336-0.8
      Total415,054414,1500.2
    Search marketing3,946NANA
    Media spending by brand20142013% chg
    Barbie16,89713,40426.1
    American Girl16,45118,576-11.4
    Disney13,39319,184-30.2
    Little People10,4867,67136.7
    Laugh & Learn10,18210,0990.8
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2007708.811.9
    2008719.212.2
    2009609.811.2
    2010647.311.1
    2011699.211.2
    2012717.811.2
    2013750.211.6
    2014733.212.2
    Ad costs: Stated worldwide "advertising and promotion" expenses. Ad spending as percent of sales: Worldwide advertising and promotion spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Mattel (NYSE: MAT)
    Worldwide20142013% chg
    Sales$6,024$6,485-7.1
    Earnings499904-44.8
    Geographic sales20142013% chg
    U.S.3,4103,580-4.7
    Europe1,6871,807-6.6
    Latin America9091,012-10.1
    Asia Pacific4654591.2
    Rest of world247260-5.0
    Division sales20142013% chg
    International3,0623,278-6.6
    North America3,0123,181-5.3
    American Girl brands645659-2.0
    Sales adjustments-695-633NA
    Sales and earnings from public documents.


    Headquarters
    Mattel/333 Continental Blvd., El Segundo, Calif. 90245-5012/Phone: (310) 252-2000.

    Facebook:     https://www.facebook.com/mattel

    Twitter:     @Mattel

    http://www.mattel.com

Mazda Motor Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media276,666272,3351.6
      Unmeasured spending81,73554,07451.2
      Total358,401326,4099.8
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2015 and comparable prior year)
    Mazda Motor Corp. (TYO: 7261)
    Worldwide20142013% chg
    Sales$27,760$26,8953.2
    Earnings1,4531,3567.2
    Geographic sales20142013% chg
    North America9,3268,31312.2
    Japan8,6239,247-6.7
    Europe5,5515,2865.0
    Other areas4,2604,0505.2
    Sales and earnings from public documents.


    Headquarters
    Mazda Motor Corp./3-1, Shinchi, Fuchu-cho, Aki-gun, Hiroshima, Japan 730-8670/Phone: 81-82-282-1111. Mazda Motor Corp./Mazda North American Operations, 7755 Irvine Center Drive, Irvine, Calif. 92618/Phone: (949) 727-1990.

    Facebook:     https://www.facebook.com/mazda

    Twitter:     @MazdaUSA

    http://www.mazda.com

McDonald's Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$28,509$43,009-33.7
    B-to-B magazineNA89NA
    Local magazine3974-47.1
    Spanish-language magazine263482-45.4
    Newspaper1,3701,508-9.2
    National newspaper3252,057-84.2
    Spanish-language newspaper369374-1.3
    FSI (freestanding inserts)1123-51.1
    Network TV297,885307,593-3.2
    Spot TV151,588157,688-3.9
    Syndicated TV33,67536,894-8.7
    Cable TV networks152,370148,9882.3
    Spanish-language network TV112,62886,61730.0
    Network radio8251,211-31.9
    National spot radio2,2963,229-28.9
    Local radio64,50671,948-10.3
    Outdoor70,49384,941-17.0
    Internet (display only)18,41429,008-36.5
      Measured media935,565975,732-4.1
      Unmeasured spending482,315458,5085.2
      Total1,417,8801,434,240-1.1
    Search marketing2,850NANA
    Media spending by brand20142013% chg
    McDonald's935,096975,672-4.2
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2007718.3NA
    2008703.4NA
    2009650.8NA
    2010687.0NA
    2011768.6NA
    2012787.5NA
    2013808.4NA
    2014808.2NA
    Ad costs: McDonald's Corp.'s stated worldwide advertising costs, which primarily are contributions to advertising cooperatives for company-owned stores.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    McDonald's Corp. (NYSE: MCD)
    Worldwide20142013% chg
    Sales$28,441$28,1061.2
    Earnings4,7585,586-14.8
    Geographic sales20142013% chg
    Europe11,07711,300-2.0
    U.S.8,6518,851-2.3
    Asia, Pacific, Middle East, Africa6,3246,477-2.4
    Other1,3891,477-6.0
    Division sales20142013% chg
    McDonald's U.S. systemwide sales35,44735,856-1.1
    Sales by company-operated restaurants18,16918,875-3.7
    Revenue from franchised restaurants9,2729,2310.4
    Sales and earnings from public documents. Systemwide sales from Technomic.


    Headquarters
    McDonald's Corp./2111 McDonald's Drive, Oak Brook, Ill. 60523/Phone: (630) 623-3000.

    Facebook:     https://www.facebook.com/mcdonalds

    Twitter:     @McDonalds

    http://www.aboutmcdonalds.com/mcd.html

Merck & Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$120,948$145,644-17.0
    Sunday magazine23,02644,401-48.1
    B-to-B magazine1,4831,11732.7
    Spanish-language magazine442858.5
    Newspaper34,43511,014212.7
    National newspaper1,186NANA
    Spanish-language newspaperNA49NA
    FSI (freestanding inserts)24,19624,1960.0
    Network TV41,05937,17710.4
    Spot TV3,0045,474-45.1
    Syndicated TV10,96728,831-62.0
    Cable TV networks32,64347,871-31.8
    Spanish-language network TV9,177NANA
    Network radio561NANA
    National spot radio114201-43.0
    Local radio79-20.4
    Outdoor82721NA
    Internet (display only)48,15553,791-10.5
      Measured media351,832399,822-12.0
      Unmeasured spending252,528286,974-12.0
      Total604,361686,796-12.0
    Search marketing17,849NANA
    Media spending by brand20142013% chg
    Januvia78,05142,15085.2
    Merck53,02265,726-19.3
    Nexplanon49,05835,44738.4
    Gardasil44,45951,851-14.3
    Dulera31,78545,255-29.8
    Zostavax31,63348,051-34.2
    NuvaRing29,15147,762-39.0
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20113,100.06.5
    20122,800.05.9
    20132,500.05.7
    20142,300.05.4
    Ad costs: Stated worldwide "advertising and promotion" costs. Ad spending as percent of sales: Worldwide advertising and promotion spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Merck & Co. (NYSE: MRK)
    Worldwide20142013% chg
    Sales$42,237$44,033-4.1
    Earnings11,9344,517164.2
    Geographic sales20142013% chg
    U.S.17,07118,246-6.4
    Europe, Middle East and Africa13,17413,1400.3
    Asia Pacific3,9513,8452.8
    Japan3,4714,044-14.2
    Latin America3,1513,203-1.6
    Other1,4191,555-8.7
    Division sales20142013% chg
    Pharmaceutical22,16422,983-3.6
    All other2,5466,596-61.4
    Sales and earnings from public documents.


    Headquarters
    Merck & Co./2000 Galloping Hill Road, Kenilworth, N.J. 07033/Phone: (908) 740-4000.

    Facebook:     https://www.facebook.com/merckbewell

    Twitter:     @Merck

    http://www.merck.com

Microsoft Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$43,733$120,177-63.6
    Sunday magazine1,1351,658-31.6
    B-to-B magazine1,5935,768-72.4
    Local magazine5NANA
    Newspaper3,30014,177-76.7
    National newspaper5,09223,669-78.5
    Spanish-language newspaper332346.7
    FSI (freestanding inserts)NA211NA
    Network TV333,440473,961-29.6
    Spot TV3,26410,257-68.2
    Syndicated TV1,5833,065-48.3
    Cable TV networks136,597197,263-30.8
    Spanish-language network TV29,75822,41432.8
    Network radio30NANA
    National spot radio5,2835,568-5.1
    Local radio1,8642,022-7.8
    Outdoor7,91229,892-73.5
    Internet (display only)98,24594,6733.8
      Measured media672,8661,004,796-33.0
      Unmeasured spending734,745806,487-8.9
      Total1,407,6111,811,284-22.3
    Search marketing70,906NANA
    Media spending by brand20142013% chg
    Microsoft514,720610,371-15.7
    Xbox83,61970,62218.4
    Nokia67,081221,514-69.7
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20031,060.02.7
    2004904.02.5
    2005995.02.5
    20061,230.02.8
    20071,330.02.6
    20081,200.02.0
    20091,400.02.4
    20101,600.02.6
    20111,900.02.7
    20121,600.02.2
    20132,600.03.3
    20142,300.02.7
    Fiscal years ended June 30. 2014: Year ended June 30, 2014. Ad costs: Stated worldwide advertising expense. Advertising expense is a subset of stated worldwide sales and marketing expense. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2014 and comparable prior year)
    Microsoft Corp. (Nasdaq: MSFT)
    Worldwide20142013% chg
    Sales$86,833$77,84911.5
    Earnings22,07421,8631.0
    Geographic sales20142013% chg
    U.S.43,47441,3445.2
    Rest of world43,35936,50518.8
    Division sales20142013% chg
    Microsoft Office systems24,32322,9955.8
    Server products and tools17,05515,40810.7
    Windows operating systems for computing devices16,85617,529-3.8
    Xbox 360 platform8,6437,10021.7
    Other6,2175,59011.2
    Consulting and product support services4,7674,3729.0
    Advertising4,0163,38718.6
    Phone3,073615399.7
    Surface1,883853120.8
    Sales and earnings from public documents.


    Headquarters
    Microsoft Corp./1 Microsoft Way, Redmond, Wash. 98052-6399/Phone: (425) 882-8080.

    Facebook:     https://www.facebook.com/microsoft

    Twitter:     @Microsoft

    http://www.microsoft.com

Mondelez International

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media197,509202,559-2.5
      Unmeasured spending80,90388,264-8.3
      Total278,412290,823-4.3
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20111,860.05.2
    20121,815.05.2
    20131,721.04.9
    20141,552.04.5
    Ad costs: Stated worldwide "advertising expense." Ad spending as percent of sales: Worldwide net advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Mondelez International (Nasdaq: MDLZ)
    Worldwide20142013% chg
    Sales$34,244$35,299-3.0
    Earnings2,2012,332-5.6
    Geographic sales20142013% chg
    Europe13,91214,059-1.0
    North America6,9366,991-0.8
    Latin America5,1535,382-4.3
    Asia Pacific4,6054,952-7.0
    EEMEA3,6383,915-7.1
    Division sales20142013% chg
    Biscuits11,50911,696-1.6
    Chocolate9,3819,667-3.0
    Beverages5,6785,830-2.6
    Gum and candy4,6605,055-7.8
    Cheese and grocery3,0163,051-1.1
    Sales and earnings from public documents.


    Headquarters
    Mondelez International/3 Parkway N, Suite 300, Deerfield, Ill. 60015/Phone: (847) 943-4000.

    Facebook:     https://www.facebook.com/mondelezinternational?pnref=lhc.recent

    Twitter:     @MDLZ

    http://www.mondelezinternational.com

Nationwide Mutual Insurance Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media332,968306,1958.7
      Unmeasured spending25,64544,113-41.9
      Total358,613350,3072.4
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012309.61.4
    2013352.21.5
    2014358.61.4
    Ad costs: Stated advertising expenses on annual statement of Nationwide Mutual Insurance Co. filed with regulators. Ad spending as percent of sales: Stated advertising expenses (from combined statements of Nationwide Mutual Insurance Co. filed with regulators) as percent of operating revenue (from Nationwide annual reports).
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Worldwide20142013% chg
    Sales$25,331$23,8546.2
    Earnings2411,927-87.5
    Sales and earnings from public documents.


    Headquarters
    Nationwide Mutual Insurance Co./1 Nationwide Plaza, Columbus, Ohio 43215/Phone: (614) 249-7111.

    Facebook:     https://www.facebook.com/nationwide?ref=ts

    Twitter:     @Nationwide

    http://www.nationwide.com

Nestle

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$120,385$143,043-15.8
    Sunday magazine5,0184,02524.7
    B-to-B magazine1,0521,687-37.7
    Local magazine186211-11.5
    Spanish-language magazine19812065.0
    Newspaper3,20010,045-68.1
    National newspaper635760-16.5
    Spanish-language newspaper163-99.1
    FSI (freestanding inserts)52,42960,235-13.0
    Network TV121,669156,081-22.0
    Spot TV17,34743,199-59.8
    Syndicated TV44,21080,863-45.3
    Cable TV networks280,448239,11517.3
    Spanish-language network TV30,22331,520-4.1
    Network radio1192,828-95.8
    National spot radio1,0861,949-44.3
    Local radio8402,617-67.9
    Outdoor2,8382,05038.5
    Internet (display only)21,54330,651-29.7
      Measured media703,425811,062-13.3
      Unmeasured spending115,708133,413-13.3
      Total819,133944,475-13.3
    Search marketing20,389NANA
    Media spending by brand20142013% chg
    Purina118,869154,389-23.0
    Gerber85,42270,57221.0
    Tidy Cats33,89230,39611.5
    Friskies32,95829,65311.1
    DiGiorno32,06536,874-13.0
    Stouffer's31,29336,457-14.2
    Nestle29,49343,802-32.7
    Nespresso27,72347,856-42.1
    Fancy Feast26,34031,320-15.9
    Galderma24,17721,02315.0
    Coffee-Mate21,34934,394-37.9
    Haagen-Dazs20,82318,31113.7
    Boost18,33613,67634.1
    Outshine15,4300NA
    Carnation15,30216,961-9.8
    Nescafe15,21612,41522.6
    Hot Pockets15,11525,837-41.5
    Pro Plan15,0405,047198.0
    Skinny Cow12,32016,883-27.0
    Cetaphil11,2372,874291.0
    Butterfinger10,6436,16772.6
    Lean Cuisine10,22229,968-65.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Nestle (VTX: NESN)
    Worldwide20142013% chg
    Sales$100,250$99,4850.8
    Earnings15,81910,81146.3
    Geographic sales20142013% chg
    Rest of world and unallocated36,60336,718-0.3
    U.S.25,70425,1892.0
    Greater China region7,2647,1441.7
    France6,0266,0220.1
    Brazil5,5995,5231.4
    Germany3,6553,5851.9
    United Kingdom3,2693,0497.2
    Mexico3,2393,432-5.6
    Philippines2,7242,6024.7
    Italy2,3072,2651.9
    Canada2,1472,228-3.6
    Switzerland1,7141,6325.0
    Division sales20142013% chg
    Powdered and liquid beverages22,21622,1250.4
    Milk products and ice cream18,32218,737-2.2
    Preparred dishes and cooking aids14,81415,298-3.2
    Nutrition and health care14,27612,78111.7
    Petcare12,40812,1332.3
    Confectionary10,69011,101-3.7
    Water7,5237,3122.9
    Sales and earnings from public documents.


    Headquarters
    Nestle/Nestle/Ave. Nestle 55, Vevey, Switzerland CH-1800/Phone: 41-21-924-1111. Nestle/Nestle USA/800 N. Brand Blvd., Glendale, Calif. 91203/Phone: (818) 549-6000.

    Facebook:     https://www.facebook.com/nestle

    Twitter:     @Nestle

    http://www.nestle.com

Netflix

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$14,080$8,22471.2
    B-to-B magazine3,4521,528125.9
    Newspaper9332,827-67.0
    National newspaper1,105538105.2
    Network TV29,83332,821-9.1
    Spot TV8501,128-24.7
    Syndicated TV15,05315,181-0.8
    Cable TV networks21,85614,73848.3
    Network radioNA154NA
    National spot radioNA775NA
    Local radio34285-88.2
    Outdoor4,1564,652-10.7
    Internet (display only)30,11760,307-50.1
      Measured media121,468143,158-15.2
      Unmeasured spending284,954195,05146.1
      Total406,421338,20920.2
    Search marketing19,287NANA
    Media spending by brand20142013% chg
    Netflix121,468143,158-15.2
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012351.09.7
    2013404.09.2
    2014533.19.7
    Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Worldwide advertising expenses as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Netflix (Nasdaq: NFLX)
    Worldwide20142013% chg
    Sales$5,505$4,37525.8
    Earnings267112137.4
    Geographic sales20142013% chg
    U.S.44,88140,35011.2
    Rest of world18,27710,93067.2
    Division sales20142013% chg
    Domestic streaming2,4312,751-11.6
    International streaming1,30871283.6
    Domestic DVD765911-16.0
    Sales and earnings from public documents.


    Headquarters
    Netflix/100 Winchester Circle, Los Gatos, Calif. 95032/Phone: (408) 540-3700.

    Facebook:     https://www.facebook.com/netflixus?brand_redir=1

    Twitter:     @netflix

    https://www.netflix.com/us/

News Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media164,778134,60122.4
      Unmeasured spending17,28449,337-65.0
      Total182,062183,939-1.0
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2011469.05.2
    2012466.05.4
    2013442.05.0
    2014446.05.2
    Fiscal years ended June. 2014: Year ended June 2014. Ad costs: Stated following worldwide "advertising and promotional expenses" for new News Corp. Ad spending as percent of sales: Worldwide advertising and promotional spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2014 and comparable prior year)
    News Corp. (Nasdaq: NWS)
    Worldwide20142013% chg
    Sales$8,574$8,891-3.6
    Earnings239506-52.8
    Sales and earnings from public documents.


    Headquarters
    News Corp./1211 Ave. of the Americas, New York, N.Y. 10036/Phone: (212) 416-3400.

    Twitter:     @newscorp

    http://newscorp.com/

Nike

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$12,328$12,570-1.9
    B-to-B magazine651158311.7
    Local magazine19188.0
    Spanish-language magazine2,832137NA
    Newspaper45230050.6
    National newspaperNA463NA
    Spanish-language newspaper811-29.0
    Network TV31,36023,96930.8
    Spot TV29416578.6
    Cable TV networks21,60416,70429.3
    Spanish-language network TV16,548NANA
    Network radio6NANA
    National spot radio54134556.8
    Local radio14812121.8
    Outdoor4,2112,19691.7
    Internet (display only)5,5217,123-22.5
      Measured media96,52164,27850.2
      Unmeasured spending1,210,8841,085,24111.6
      Total1,307,4051,149,51913.7
    Search marketing10,831NANA
    Media spending by brand20142013% chg
    Nike89,59358,60252.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20082,308.012.4
    20092,351.012.3
    20102,356.012.4
    20112,344.011.7
    20122,607.011.2
    20132,745.010.8
    20143,031.010.9
    Fiscal years ended May. 2014: Year ended May 2014. Ad costs: Stated worldwide "advertising and promotion expenses" (also called "demand creation expense"). 2012: Restated from $2.711 billion. 2011: Restated from $2.448 billion. Ad spending as percent of sales: Worldwide advertising and promotion spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 5/31/2014 and comparable prior year)
    Nike (NYSE: NKE)
    Worldwide20142013% chg
    Sales$27,799$25,3139.8
    Earnings2,6932,4858.4
    Geographic sales20142013% chg
    North America12,29911,15810.2
    Western Europe4,9794,19318.7
    Emerging markets3,9493,8323.1
    Greater China2,6022,4785.0
    Converse1,6841,44916.2
    Central and Eastern Europe1,3871,22912.9
    Japan771876-12.0
    Global brand divisions1251158.7
    Corporate3-17NA
    Division sales20142013% chg
    Footwear16,20814,63510.7
    Apparel8,1097,4918.2
    Other businesses1,8121,54717.1
    Equipment1,6701,6401.8
    Sales and earnings from public documents.


    Headquarters
    Nike/1 Bowerman Drive, Beaverton, Ore. 97005/Phone: (503) 671-6453.

    Facebook:     https://www.facebook.com/nike

    Twitter:     @Nike

    http://www.nike.com

Nissan Motor Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$41,975$45,898-8.5
    B-to-B magazine7391,100-32.8
    Local magazine67145-53.7
    Spanish-language magazine1,1061,132-2.3
    Newspaper3,3614,225-20.5
    National newspaperNA515NA
    Spanish-language newspaper1059214.9
    Network TV216,346239,624-9.7
    Spot TV273,690252,0678.6
    Syndicated TV9,7485,76169.2
    Cable TV networks192,949193,964-0.5
    Spanish-language network TV48,30736,78631.3
    Network radioNA747NA
    National spot radio275709-61.2
    Local radio16,51021,286-22.4
    Outdoor12,27417,818-31.1
    Internet (display only)44,17339,65011.4
      Measured media861,624861,5180.0
      Unmeasured spending482,513438,9619.9
      Total1,344,1371,300,4793.4
    Search marketing15,720NANA
    Media spending by brand20142013% chg
    Nissan702,780644,8039.0
    Infiniti158,844216,715-26.7
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20062,353.02.6
    20072,422.02.6
    20082,235.02.7
    20091,708.02.1
    20102,194.02.1
    20112,580.02.2
    20122,590.02.5
    20132,888.12.8
    20143,081.63.0
    Fiscal years ended March 31. Converted to dollars. 2014: Year ended March 2015. 2013: Year ended March 2014. 2012: Year ended March 2013. 2011: Year ended March 2012. 2010: Year ended March 2011. 2009: Year ended March 2010. 2008: Year ended March 2009. 2007: Year ended March 2008. 2006: Year ended March 2007. Ad costs: Stated worldwide advertising expenses. 2014: 336.792 billion yen. 2013: 289.098 billion yen. 2012: 214.076 billion yen (restated from 229.067 billion yen or $2.772 billion). 2011: 203.650 billion yen. 2010: 187.490 billion yen. 2009: 158.451 billion yen. 2008: 223.542 billion yen. 2007: 275.857 billion yen. 2006: 274.833 billion yen. Ad spending as percent of sales: Worldwide advertising spending as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2015 and comparable prior year)
    Nissan Motor Co. (TYO: 7201)
    Worldwide20142013% chg
    Sales$104,083$104,720-0.6
    Earnings4,1873,8867.7
    Geographic sales20142013% chg
    U.S.38,34835,9756.6
    Japan16,95520,751-18.3
    Europe15,97416,646-4.0
    Asia12,57712,1463.6
    Rest of world12,24711,8503.4
    Rest of North America7,9817,3528.6
    Sales and earnings from public documents.


    Headquarters
    Nissan Motor Co./1-1, Takashima 1-chome, Nishi-ku, Yokohama-shi, Kanagawa, Japan 220-8686/Phone: 81-45-523-5523. Nissan Motor Co./Nissan North America, 1 Nissan Way, Franklin, Tenn. 37067/Phone: (615) 725-1000.

    Facebook:     https://www.facebook.com/nissanusa

    Twitter:     @NissanUSA

    http://www.nissan-global.com/EN

Novartis

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media90,931132,553-31.4
      Unmeasured spending139,394203,198-31.4
      Total230,325335,751-31.4
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Novartis (VTX: NOVN)
    Worldwide20142013% chg
    Sales$57,996$57,9200.1
    Earnings10,2809,29210.6
    Geographic sales20142013% chg
    Other24,02423,1683.7
    U.S.17,33717,2570.5
    Japan3,7814,412-14.3
    Germany3,7423,6283.1
    France2,6382,779-5.1
    Switzerland6586255.3
    Division sales20142013% chg
    Pharmaceuticals31,79132,214-1.3
    Alcon10,82710,4963.2
    Sandoz9,5629,1594.4
    Discontinued operations5,8166,051-3.9
    Sales and earnings from public documents.


    Headquarters
    Novartis/Novartis Campus, Basel, Switzerland CH-4056/Phone: 41-61-324-1111. Novartis/230 Park Ave., Floor 21, New York, N.Y. 10169/Phone: (212) 307-1122.

    Facebook:     https://www.facebook.com/novartis

    Twitter:     @Novartis

    http://www.novartis.com

Office Depot

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media62,877104,962-40.1
      Unmeasured spending274,040305,531-10.3
      Total336,916410,493-17.9
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010469.54.0
    2011434.63.8
    2012402.43.8
    2013378.03.4
    2014447.02.8
    Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Stated advertising expenses as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/27/2014 and comparable prior year)
    Office Depot (Nasdaq: ODP)
    Worldwide20142013% chg
    Sales$16,096$11,24243.2
    Earnings-654-93NA
    Geographic sales20142013% chg
    U.S.12,1328,11949.4
    International3,9643,12326.9
    Division sales20142013% chg
    North American retail6,5284,61441.5
    North American business solutions6,0133,58068.0
    International3,4003,00813.0
    Other15540287.5
    Sales and earnings from public documents.


    Headquarters
    Office Depot/6600 N. Military Trail, Boca Raton, Fla. 33496/Phone: (561) 438-4800.

    Facebook:     https://www.facebook.com/officedepot

    Twitter:     @officedepot

    http://www.officedepot.com

Otsuka Holdings Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media145,638146,553-0.6
      Unmeasured spending78,39778,890-0.6
      Total224,035225,443-0.6
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010338.12.6
    2011318.02.2
    2012357.02.4
    2013341.72.4
    2014306.22.1
    Figures converted to dollars at average exchange rates by Ad Age Datacenter. 2014: 12 months ended December 2014. 2013: Fiscal year ended March 2014. 2012: Fiscal year ended March 2013. 2011: Fiscal year ended March 2012. 2010: Fiscal year ended March 2011. Ad costs: Stated worldwide advertising expenses. 2014: 32.3 billion yen. 2013: 34.2 billion yen. 2012: 29.5 billion yen. 2011: 25.1 billion yen. 2010: 28.9 billion yen. Ad spending as percent of sales: Worldwide advertising expenses as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Otsuka Holdings Co. (TYO: 4578)
    Worldwide20142013% chg
    Sales$11,610$2,273,321-99.5
    Earnings00NA
    Sales and earnings from public documents.


    Headquarters
    Otsuka Holdings Co./2-9 Kanda-Tsukasamachi, Chiyoda-ku, Tokyo, Japan 101-0048/Phone: 81-3-6717-1410. Otsuka Holdings Co./2440 Research Blvd., Rockville, Md. 20850/Phone: (301) 990-0030.

    http://www.otsuka.com/en/

Papa John's International

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media143,784130,57210.1
      Unmeasured spending43,38643,4010.0
      Total187,170173,9727.6
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    201254.69.2
    201359.29.3
    201463.59.0
    Ad costs: Stated "advertising and related costs" for domestic company-owned restaurants. Ad spending as percent of sales: "Advertising and related costs" for domestic company-owned restaurants as percent of domestic company-owned restaurant sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/28/2014 and comparable prior year)
    Papa John's International (Nasdaq: PZZA)
    Worldwide20142013% chg
    Sales$1,598$1,43911.1
    Earnings73705.4
    Geographic sales20142013% chg
    North America1,4961,35010.8
    Rest of world1028915.6
    Division sales20142013% chg
    Papa John's U.S. systemwide sales2,6742,4857.6
    North American company-owned restaurants70263510.5
    North American domestic commissary sales6295798.7
    North American franchise royalties89829.5
    International restaurant commissary sales776715.1
    North American other745339.1
    International royalties and franchise and development fees292230.7
    North American franchise and development fees11-38.5
    Sales and earnings from public documents.


    Headquarters
    Papa John's International/2002 Papa Johns Blvd., Louisville, Ky. 40299/Phone: (502) 261-7272.

    Facebook:     https://www.facebook.com/papajohns

    Twitter:     @PapaJohns

    http://www.papajohns.com/index.html

PepsiCo

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$90,171$125,351-28.1
    Sunday magazine3,7938,194-53.7
    B-to-B magazine2431,239-80.4
    Local magazine1725-32.1
    Spanish-language magazine14140.0
    Newspaper2,6711,112140.2
    National newspaper143286-50.0
    Spanish-language newspaper20188.2
    FSI (freestanding inserts)12,0738,48742.3
    Network TV217,313249,225-12.8
    Spot TV20,06228,960-30.7
    Syndicated TV15,26527,733-45.0
    Cable TV networks336,385324,3213.7
    Spanish-language network TV38,17829,10031.2
    Network radio3,6823,5862.7
    National spot radio6,4137,475-14.2
    Local radio18,32121,013-12.8
    Outdoor23,48024,053-2.4
    Internet (display only)28,34728,808-1.6
      Measured media816,592888,999-8.1
      Unmeasured spending363,674326,12411.5
      Total1,180,2661,215,123-2.9
    Search marketing3,406NANA
    Media spending by brand20142013% chg
    Pepsi181,810225,174-19.3
    Gatorade150,257170,214-11.7
    Mountain Dew76,10650,38551.0
    Lay's65,12953,54821.6
    Quaker59,48899,087-40.0
    Tropicana47,59865,068-26.8
    Tostitos43,51846,035-5.5
    Cheetos33,83332,6843.5
    Doritos33,57740,665-17.4
    Lipton22,76111,184103.5
    Frito-Lay17,6232,974492.5
    Aquafina13,345450NA
    Pure Leaf12,8982,195487.6
    Propel12,78411,37112.4
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20071,800.0NA
    20081,700.0NA
    20091,700.0NA
    20101,900.0NA
    20111,900.03.3
    20122,200.03.4
    20132,400.03.6
    20142,300.03.4
    Ad costs: Stated worldwide advertising expenses. These stated worldwide ad expenses include media, talent, production and promotional materials. Ad spending as percent of sales: Worldwide advertising spending as percent of net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/28/2014 and comparable prior year)
    PepsiCo (NYSE: PEP)
    Worldwide20142013% chg
    Sales$66,683$66,4150.4
    Earnings6,5136,740-3.4
    Geographic sales20142013% chg
    U.S.34,21933,6261.8
    Rest of world16,95116,3893.4
    Russia4,4144,908-10.1
    Mexico4,1134,347-5.4
    Canada3,0223,195-5.4
    United Kingdom2,1742,1152.8
    Brazil1,7901,835-2.5
    Division sales20142013% chg
    PepsiCo Americas Beverages (PAB)21,15421,0680.4
    Frito-Lay North America (FLNA)14,50214,1262.7
    Europe13,29013,752-3.4
    Latin American food and snack (LAF)8,4428,3501.1
    Asia, Middle East and Africa6,7276,5073.4
    Quaker Foods North America (QFNA)2,5682,612-1.7
    Sales and earnings from public documents.


    Headquarters
    PepsiCo/700 Anderson Hill Road, Purchase, N.Y. 10577/Phone: (914) 253-2000.

    Facebook:     https://www.facebook.com/pepsico

    Twitter:     @PepsiCo

    http://www.pepsico.com

Pernod Ricard

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media26,91339,337-31.6
      Unmeasured spending333,678339,477-1.7
      Total360,591378,814-4.8
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2014 and comparable prior year)
    Pernod Ricard (EPA: RI)
    Worldwide20142013% chg
    Sales$10,781$11,093-2.8
    Earnings1,6081,5891.2
    Geographic sales20142013% chg
    Asia/Rest of world4,1134,438-7.3
    Europe3,7633,6572.9
    Americas2,9072,996-3.0
    Division sales20142013% chg
    Other income15,5301,695816.4
    Top 14 spirits and champagne6,7306,872-2.1
    18 key local brands1,9311,946-0.8
    Priority premium wines567581-2.3
    Sales and earnings from public documents.


    Headquarters
    Pernod Ricard/12 place des Etats-Unis, Paris, France 75116/Phone: 33-1-41-00-41-00. Pernod Ricard/, , /Phone: .

    Twitter:     @Pernod_Ricard

    http://www.pernod-ricard-usa.com

PetSmart

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media114,323106,4157.4
      Unmeasured spending66,09261,5217.4
      Total180,415167,9367.4
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    201195.91.6
    2012117.61.7
    2013139.92.0
    Fiscal years. 2013: Year ended Feb. 2, 2014 (fiscal 2013). 2012: Year ended Feb. 3, 2013 (fiscal 2012). 2011: Year ended Jan. 29, 2012 (fiscal 2011). Ad costs: Stated worldwide "total advertising expenditures, net of vendor allowances for advertising agreements, and including direct response advertising." Ad spending as percent of sales: Total advertising expenditures (net of vendor allowances for advertising agreements and including direct response advertising) as percent of net sales.
    SALES & EARNINGS ($ in millions)
    Worldwide20142013% chg
    Sales$0$6,917NA
    Earnings0420NA
    Sales and earnings from public documents.


    Headquarters
    PetSmart/19601 North 27th Ave., Phoenix, Ariz. 85027/Phone: (623) 580-6100.

    Facebook:     https://www.facebook.com/petsmart

    Twitter:     @petsmart

    http://www.petsmart.com/

Pfizer

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$369,092$344,0227.3
    Sunday magazine18,08016,5129.5
    B-to-B magazine2,0561,9236.9
    Spanish-language magazine375100274.7
    Newspaper19,87737NA
    National newspaper2,2821,91019.5
    FSI (freestanding inserts)18,21213,76532.3
    Network TV397,971312,43027.4
    Spot TV8,2984,50584.2
    Syndicated TV264,089175,98050.1
    Cable TV networks267,538212,05626.2
    Spanish-language network TV13,20511,64513.4
    Network radio1,7311,18246.4
    National spot radio1,163NANA
    Local radio2,2071,74926.2
    Outdoor2832656.6
    Internet (display only)36,62960,185-39.1
      Measured media1,423,0871,158,26422.9
      Unmeasured spending250,129321,167-22.1
      Total1,673,2151,479,43113.1
    Search marketing29,342NANA
    Media spending by brand20142013% chg
    Lyrica246,749187,34731.7
    Viagra232,148177,91030.5
    Xeljanz153,41697,52357.3
    Chantix119,85790,26832.8
    Celebrex117,641152,674-22.9
    Premarin88,47322,625291.0
    Advil83,25493,319-10.8
    Nexium57,3890NA
    Pristiq52,50554,389-3.5
    Centrum34,17637,281-8.3
    Prevnar32,06568NA
    DuaVee27,3020NA
    EString25,90830,822-15.9
    Relpax25,05218,61034.6
    Lipitor19,63110NA
    Robitussin19,10023,946-20.2
    Nextwave Pharmaceuticals17,36437,038-53.1
    Emergen-C14,77018,435-19.9
    Pfizer14,5809,41154.9
    Chapstick13,0048,83847.1
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20072,700.0NA
    20082,600.0NA
    20092,900.0NA
    20103,800.0NA
    20113,700.06.1
    20122,800.05.1
    20133,000.05.8
    20143,100.06.2
    Ad costs: Stated worldwide advertising expenses (including TV, radio and print media costs and production costs). 2012: Restated in 2014 from $2.9 billion. 2011: Restated in 2013 from $3.9 billion. 2010: Including 12 months of Wyeth advertising; restated in 2013 from $4.0 billion. 2009: Including 2.5 months of Wyeth advertising. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Pfizer (NYSE: PFE)
    Worldwide20142013% chg
    Sales$49,605$51,584-3.8
    Earnings9,13522,003-58.5
    Geographic sales20142013% chg
    U.S.19,07320,274-5.9
    Developed Europe11,71911,739-0.2
    Emerging markets11,49911,2252.4
    Developed rest of world7,3148,346-12.4
    Division sales20142013% chg
    Global established pharmaceutical25,14927,619-8.9
    Global innovative pharmaceutical13,86114,317-3.2
    Global vaccines, oncology and consumer health care10,1449,2859.3
    Other45136423.9
    Sales and earnings from public documents.


    Headquarters
    Pfizer/235 E. 42nd St., New York, N.Y. 10017/Phone: (212) 733-2323.

    Facebook:     https://www.facebook.com/pfizer

    Twitter:     @pfizer

    http://www.pfizer.com

PNC Financial Services Group

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media61,05172,611-15.9
      Unmeasured spending191,949173,39010.7
      Total253,000246,0002.8
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012279.01.8
    2013246.01.5
    2014253.01.6
    Ad costs: Stated marketing costs. Ad spending as percent of sales: Marketing costs as percent of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    PNC Financial Services Group (NYSE: PNC)
    Worldwide20142013% chg
    Sales$15,375$16,012-4.0
    Earnings4,2074,212-0.1
    Division sales20142013% chg
    Retail banking6,0496,100-0.8
    Corporate and institutional banking5,4765,506-0.5
    Asset management group1,1071,0406.4
    Residential mortgage banking8001,100-27.3
    BlackRock70362113.2
    Other653903-27.7
    Non-strategic assets portfolio587742-20.9
    Sales and earnings from public documents.


    Headquarters
    PNC Financial Services Group/1 PNC Plaza, 249 Fifth Ave., Pittsburgh, Pa. 15222/Phone: (412) 762-2000.

    Facebook:     https://www.facebook.com/pncbank

    Twitter:     @PNCBank

    https://www.pnc.com/en/

Priceline Group

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media136,277127,0767.2
      Unmeasured spending200,004164,07221.9
      Total336,281291,14715.5
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20121,309.124.9
    20131,926.128.4
    20142,591.530.7
    Ad costs: Stated worldwide advertising expenses (consisting of stated online advertising expenses plus stated offline advertising expenses). Stated ad expenses include OpenTable starting with its July 24, 2014, acquisition; and Kayak starting with its May 21, 2013, acquisition. Ad spending as percent of sales: Worldwide advertising expenses as % of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Priceline Group (Nasdaq: PCLN)
    Worldwide20142013% chg
    Sales$8,442$6,79324.3
    Earnings2,4221,89327.9
    Geographic sales20142013% chg
    Netherlands5,5194,10334.5
    U.S.1,7981,7701.6
    Other1,12492022.2
    Sales and earnings from public documents.


    Headquarters
    Priceline Group/800 Connecticut Ave., Norwalk, Conn. 06854/Phone: (305) 555-9601.

    Facebook:     https://www.facebook.com/priceline

    Twitter:     @priceline

    http://www.pricelinegroup.com

Procter & Gamble Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$753,473$1,019,453-26.1
    Sunday magazine6,2935,23720.2
    B-to-B magazine2,0003,719-46.2
    Local magazine215-86.9
    Spanish-language magazine10,04317,058-41.1
    Newspaper8,45613,888-39.1
    National newspaper3,1202,9535.7
    Spanish-language newspaper52339-84.8
    FSI (freestanding inserts)261,311256,8231.7
    Network TV493,844493,5100.1
    Spot TV22,62332,827-31.1
    Syndicated TV99,899162,048-38.4
    Cable TV networks751,763850,110-11.6
    Spanish-language network TV332,498255,38330.2
    Network radio621165276.7
    National spot radio5,6496,699-15.7
    Local radio2,2114,991-55.7
    Outdoor6,3754,92529.4
    Internet (display only)158,682231,786-31.5
      Measured media2,918,9113,361,930-13.2
      Unmeasured spending1,688,0691,447,31016.6
      Total4,606,9804,809,240-4.2
    Search marketing44,394NANA
    Media spending by brand20142013% chg
    Crest274,361274,652-0.1
    Olay215,747247,996-13.0
    DayQuil, NyQuil, ZzzQuil157,947158,355-0.3
    CoverGirl155,224215,124-27.8
    Gillette155,095185,041-16.2
    Tide141,829128,19310.6
    Febreze115,810157,064-26.3
    Pampers104,07482,27926.5
    Swiffer102,209153,327-33.3
    Charmin88,32496,873-8.8
    Pantene87,637143,800-39.1
    Bounty83,330117,311-29.0
    Procter & Gamble77,74498,045-20.7
    Always67,92160,08313.0
    Gain61,28355,38710.6
    Prilosec OTC56,02661,224-8.5
    Head & Shoulders48,91240,05822.1
    Clairol48,73858,166-16.2
    Dolce & Gabbana46,90847,525-1.3
    Duracell46,44849,555-6.3
    Mr. Clean44,61742,9064.0
    Secret39,17967,486-41.9
    Cascade36,93441,449-10.9
    Old Spice35,31540,843-13.5
    Tampax31,19741,764-25.3
    Dawn29,60645,823-35.4
    Downy26,84251,414-47.8
    Gucci25,30429,858-15.3
    Herbal Essences24,16537,277-35.2
    Meta33,24413,236151.2
    Oral-B21,51238,532-44.2
    Bounce20,52411,29281.8
    Puffs19,32718,9681.9
    Vicks19,10499NA
    Aussie14,5489,99445.6
    Vidal Sassoon14,08072,953-80.7
    Fekkai12,8826,93385.8
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    19871,386.08.2
    19881,594.08.2
    19891,660.07.8
    19902,059.08.6
    19912,511.09.3
    19922,693.09.2
    19932,973.09.8
    19942,996.09.9
    19953,284.09.8
    19963,374.09.6
    19973,414.09.6
    19983,638.09.8
    19993,471.09.5
    20003,828.09.9
    20013,654.09.7
    20023,696.09.5
    20034,406.010.5
    20045,401.010.8
    20055,804.010.9
    20067,010.010.9
    20077,714.010.9
    20088,426.010.8
    20097,330.010.0
    20108,338.011.0
    20119,086.011.5
    20129,222.011.3
    20139,612.011.6
    20149,236.011.1
    Fiscal years ended June 30. 2014: Year ended June 30, 2014. Sales and ad costs are from P&G 10-Ks and annual reports; some data reflect P&G's restated figures. Sales: Worldwide sales. 2009-2013 restated in 2014. Ad costs: Stated worldwide advertising costs. Stated advertising costs include worldwide TV, print, radio, internet and in-store advertising expenses. 2009-2013 restated in 2014. 2013 restated in 2014 from $9.729 billion. 2012 restated in 2014 from $9.345 billion. 2011 restated in 2014 from $9.210 billion. 2010 restated in 2014 from $8.475 billion. 2009 Restated in 2014 from $7.453 billion. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2014 and comparable prior year)
    Procter & Gamble Co. (NYSE: PG)
    Worldwide20142013% chg
    Sales$83,062$82,5810.6
    Earnings11,64311,3122.9
    Geographic sales20142013% chg
    U.S.29,40029,2000.7
    Asia14,95114,8650.6
    Western Europe14,95114,8650.6
    Rest of world12,45912,3870.6
    Latin America8,3068,2580.6
    Rest of North America2,9943,007-0.4
    Division sales20142013% chg
    Fabric and home care26,06025,8620.8
    Baby, feminine and family care20,95020,4792.3
    Beauty19,50719,956-2.2
    Grooming8,0098,038-0.4
    Health care7,7987,6841.5
    Corporate73856231.3
    Sales and earnings from public documents.


    Headquarters
    Procter & Gamble Co./1 Procter & Gamble Plaza, Cincinnati, Ohio 45202/Phone: (513) 983-1100.

    Facebook:     https://www.facebook.com/proctergamble

    Twitter:     @ProcterGamble

    http://www.pg.com

Progressive Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$50,771$44,76413.4
    Sunday magazine2,1753,214-32.3
    B-to-B magazine1,4401,3744.8
    Local magazine546.8
    Newspaper8371,939-56.8
    National newspaper7621,339-43.1
    Spanish-language newspaper201350.4
    Network TV104,67287,74319.3
    Spot TV35,25541,196-14.4
    Syndicated TV95,78171,92433.2
    Cable TV networks196,316217,029-9.5
    Spanish-language network TV11,7751,275NA
    Network radio11,96111,0408.3
    National spot radio29243-88.3
    Local radio7,9309,926-20.1
    Outdoor1,0361,518-31.8
    Internet (display only)51,42492,351-44.3
      Measured media572,188586,893-2.5
      Unmeasured spending74,5868,482779.3
      Total646,774595,3758.6
    Search marketing48,968NANA
    Media spending by brand20142013% chg
    Progressive572,188586,893-2.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012526.0NA
    2013595.4NA
    2014646.8NA
    Ad costs: Stated "advertising" expenses on Combined Annual Statements filed with regulators.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Progressive Corp. (NYSE: PGR)
    Worldwide20142013% chg
    Sales$19,391$18,1716.7
    Earnings1,2811,1659.9
    Division sales20142013% chg
    Personal insurance lines (agency)9,0878,6025.6
    Personal insurance lines (direct)7,4746,74010.9
    Commercial lines1,8381,7624.3
    Investments633740-14.6
    Fees and other revenue3092925.9
    Service businesses564041.4
    Other indemnity00NA
    Gains (losses) on extinguishment of debt-5-4NA
    Sales and earnings from public documents.


    Headquarters
    Progressive Corp./6300 Wilson Mills Road, Mayfield Village, Ohio 44143/Phone: (440) 461-5000.

    Facebook:     https://www.facebook.com/progressive

    Twitter:     @Progressive

    http://www.progressive.com

Publix Super Markets

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media67,59366,1442.2
      Unmeasured spending164,907151,3079.0
      Total232,499217,4516.9
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012208.30.8
    2013217.50.8
    2014232.50.8
    Ad costs: Stated advertising costs. Ad spending as percent of sales: Advertising costs as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/27/2014 and comparable prior year)
    Publix Super Markets (OTCMKTS: PUSH)
    Worldwide20142013% chg
    Sales$30,560$28,9175.7
    Earnings1,7351,6544.9
    Sales and earnings from public documents.


    Headquarters
    Publix Super Markets/3300 Publix Corporate Parkway, Lakeland, Fla. 33811/Phone: (863) 688-1188.

    Facebook:     https://www.facebook.com/publix

    Twitter:     @Publix

    http://www.publix.com

PVH Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media87,830127,370-31.0
      Unmeasured spending117,73885,20838.2
      Total205,568212,578-3.3
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2011370.26.3
    2012350.65.8
    2013392.54.8
    2014384.04.7
    Fiscal years. 2014: Year ended Feb. 1, 2015. 2013: Year ended Feb. 2, 2014. 2012: Year ended Feb. 3, 2013. Ad costs: Stated worldwide advertising costs. Ad spending as percent of sales: Worldwide ad spending as percent of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 2/1/2015 and comparable prior year)
    PVH Corp. (NYSE: PVH)
    Worldwide20142013% chg
    Sales$8,241$8,1860.7
    Earnings439144204.9
    Geographic sales20142013% chg
    U.S.4,4054,434-0.7
    Europe2,3052,2611.9
    Asia7797425.0
    Canada4694543.2
    Other foreign284295-3.8
    Division sales20142013% chg
    Tommy Hilfiger international1,9461,8912.9
    Tommy Hilfiger North America1,6361,5426.1
    Calvin Klein North America1,5511,4735.3
    Heritage brands wholesale1,4451,4400.4
    Calvin Klein international1,3081,2941.1
    Heritage brands retail356547-35.0
    Sales and earnings from public documents.


    Headquarters
    PVH Corp./200 Madison Ave., New York, N.Y. 10016/Phone: (212) 381-3500.

    https://www.pvh.com

RB (Reckitt Benckiser Group)

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$29,057$76,358-61.9
    B-to-B magazine343570-39.8
    Newspaper81NA
    FSI (freestanding inserts)35,46736,936-4.0
    Network TV42,48749,720-14.5
    Spot TV9,85911,493-14.2
    Syndicated TV74,16596,361-23.0
    Cable TV networks92,493126,725-27.0
    National spot radio141037.0
    Local radio6261,742-64.0
    OutdoorNA15NA
    Internet (display only)11,69916,403-28.7
      Measured media296,216416,333-28.9
      Unmeasured spending147,91325,259485.6
      Total444,129441,5920.6
    Search marketing4,591NANA
    Media spending by brand20142013% chg
    Mucinex53,36460,885-12.4
    Lysol47,99765,996-27.3
    Schiff26,18545,026-41.8
    Airborne19,98319,2373.9
    Air Wick17,51424,372-28.1
    Finish16,39128,986-43.5
    Delsym13,44417,050-21.1
    Clearasil10,70513,879-22.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20111,679.812.0
    20121,757.912.7
    20131,885.613.0
    20141,878.612.9
    Converted to dollars. Figures exclude RB Pharmaceuticals, which RB in 2014 spun off as a separate company. Ad costs: Stated worldwide spending on "brand equity investment." Ad Age Datacenter calculated RB's worldwide brand equity investment based on RB disclosures, translating figures into dollars at average exchange rates. 2014: 1.140 billion pounds. 2013: 1.205 billion pounds. 2012: 1.109 billion pounds. 2011: 1.047 billion pounds. Ad spending as percent of sales: Worldwide brand-equity spending as percent of revenue (excluding RB Pharmaceuticals revenue).
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    RB (Reckitt Benckiser Group) (LON: RB)
    Worldwide20142013% chg
    Sales$14,563$14,5000.4
    Earnings2,7422,19524.9
    Geographic sales20142013% chg
    Europe and North America (ENA)8,1427,9402.5
    Latin America, North Asia, South East Asia, Australia and New Zealand (LAPAC)3,8583,929-1.8
    Russia and CIS, Middle East, North Africa, Turkey and Sub-Saharan Africa (RUMEA)2,0422,122-3.8
    RB Pharmaceuticals (divested)1,1161,216-8.2
    Food5215092.4
    Division sales20142013% chg
    Hygiene5,9786,001-0.4
    Health4,4514,1208.0
    Home2,9833,089-3.4
    RB Pharmaceuticals (discontinued operations)1,1161,216-8.2
    Portfolio brands630781-19.4
    Food5215092.4
    Sales and earnings from public documents.


    Headquarters
    RB (Reckitt Benckiser Group)/103-105 Bath Rd., Slough, Berkshire, United Kingdom SL1 3UH/Phone: 44-1753-217-800. RB (Reckitt Benckiser Group)/Morris Corporate Center IV, 399 Interpace Pkwy., Parsippany, N.J. 07054/Phone: (973) 404-2600.

    Facebook:     https://www.facebook.com/discoverRB

    Twitter:     @discoverRB

    http://www.rb.com

Realogy Holdings Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media112,459114,281-1.6
      Unmeasured spending71,06055,70527.6
      Total183,519169,9868.0
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012166.03.6
    2013174.03.3
    2014188.03.5
    Ad costs: Stated advertising costs. Ad spending as percent of sales: Advertising costs as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Realogy Holdings Corp. (NYSE: RLGY)
    Worldwide20142013% chg
    Sales$5,328$5,2890.7
    Earnings143443-67.7
    Geographic sales20142013% chg
    U.S.5,2015,1670.7
    All other countries1271224.1
    Division sales20142013% chg
    Company-owned real estate brokerage services4,0783,9902.2
    Real estate franchise services7166903.8
    Relocation services4194190.0
    Title and settlement services398467-14.8
    Coporate and other-283-277NA
    Sales and earnings from public documents.


    Headquarters
    Realogy Holdings Corp./175 Park Ave., Madison, N.J. 07940/Phone: (973) 407-2000.

    Facebook:     https://www.facebook.com/realogy

    Twitter:     @Realogy

    https://www.realogy.com

Relativity Media

Restaurant Brands International (Burger King)

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media252,328268,636-6.1
      Unmeasured spending118,73695,04324.9
      Total371,064363,6792.0
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    200787.5NA
    200891.5NA
    200993.3NA
    201091.3NA
    201178.2NA
    201248.3NA
    20136.2NA
    20142.4NA
    Years: 2014: Calendar year. 2013: Calendar year. 2012: Calendar year. 2011: Calendar year. 2010: Fiscal year ended June 30, 2010. 2009: Fiscal year ended June 30, 2009. 2008: Fiscal year ended June 30, 2008. 2007: Fiscal year ended June 30, 2007. Ad costs: 2014 to present: Stated worldwide ad expense, consisting primarily of advertising contributions by company-owned restaurants based on a percentage of gross sales. 2007-2013: Stated worldwide ad expense, net of (that is, excluding) franchisee contributions, for predecessor company Burger King Worldwide.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Restaurant Brands International (Burger King) (NYSE: QSR)
    Worldwide20142013% chg
    Sales$1,197$1,1464.4
    Earnings-277234NA
    Geographic sales20142013% chg
    Burger King U.S. and Canada639,900665,200-3.8
    Burger King Europe, Middle East and Africa274,200335,800-18.3
    Tim Hortons142,1000NA
    Burger King Latin America77,50086,800-10.7
    Burger King Asia Pacific63,60058,5008.7
    Burger King U.S. and Canada640665-3.8
    Burger King Europe, the Middle East and Africa274336-18.3
    Tim Hortons1420NA
    Burger King Latin America and the Caribbean7887-10.7
    Burger King Asia Pacific64598.7
    Division sales20142013% chg
    Burger King U.S. systemwide sales8,6408,5031.6
    Franchise and property revenues1,03092411.5
    Tim Hortons U.S. systemwide sales6375898.0
    Sales167223-24.8
    Sales and earnings from public documents. Systemwide sales from Technomic.


    Headquarters
    Restaurant Brands International (Burger King)/874 Sinclair Road, Oakville, Ontario, Canada L6K 2Y1/Phone: (905) 845-6511. Restaurant Brands International (Burger King)/, , /Phone: .

    Facebook:     https://www.facebook.com/burgerking

    Twitter:     @BurgerKing

    http://www.rbi.com

Revlon

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media210,841170,44823.7
      Total210,841170,44823.7
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010265.220.1
    2011256.319.0
    2012252.618.1
    2013278.518.6
    2014383.219.7
    Ad costs: Stated worldwide "advertising expenses." Ad spending as percent of sales: Worldwide advertising expenses as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Revlon (NYSE: REV)
    Worldwide20142013% chg
    Sales$1,941$1,49529.9
    Earnings41-6NA
    Geographic sales20142013% chg
    U.S.1,02283322.7
    International91966238.9
    Division sales20142013% chg
    Consumer1,4831,3946.4
    Professional503101400.2
    Sales and earnings from public documents.


    Headquarters
    Revlon/One New York Plaza, New York, N.Y. 10004/Phone: (212) 527-4000.

    Facebook:     https://www.facebook.com/revlon

    Twitter:     @Revlon

    http://www.revlon.com/

Roark Capital Group

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media232,000226,9642.2
      Unmeasured spending129,115115,38311.9
      Total361,115342,3465.5
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions)
    Division sales20142013% chg
    Arby's U.S. systemwide sales3,1773,0334.7
    Hardee's U.S. systemwide sales2,0411,9425.1
    Carl's Jr. U.S. systemwide sales1,5011,4424.1
    Systemwide sales from Technomic.


    Headquarters
    Roark Capital Group/1180 Peachtree Street NE, Suite 2500, Atlanta, Ga. 30309/Phone: (404) 591-5200.

    http://www.roarkcapital.com

Rock Holdings (Quicken Loans)

Rooms To Go

Royal Caribbean Cruises

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media76,74881,039-5.3
      Unmeasured spending104,45997,2697.4
      Total181,207178,3081.6
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012331.34.3
    2013342.94.3
    2014341.94.2
    Ad costs: Royal Caribbean's stated worldwide "advertising costs" are the sum of its stated "media advertising" and "brochure, production and direct mail" costs. Ad spending as percent of sales: Worldwide advertising costs as percent of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Royal Caribbean Cruises (NYSE: RCL)
    Worldwide20142013% chg
    Sales$8,074$7,9601.4
    Earnings7,6464741514.2
    Division sales20142013% chg
    Passenger ticket revenue5,8945,7233.0
    Onboard and other revenue2,1802,237-2.6
    Sales and earnings from public documents.


    Headquarters
    Royal Caribbean Cruises/1050 Caribbean Way, Miami, Fla. 33132/Phone: (305) 539-6000.

    Facebook:     https://www.facebook.com/royalcaribbean

    Twitter:     @RoyalCaribbean

    http://www.royalcaribbean.com/

SABMiller (MillerCoors)

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$22,909$11,49699.3
    B-to-B magazine570604-5.8
    Local magazine93320-71.1
    Spanish-language magazineNA61NA
    Newspaper1,5513,220-51.8
    National newspaper91199-54.4
    Spanish-language newspaper94229-58.8
    FSI (freestanding inserts)14473-97.1
    Network TV116,114151,888-23.6
    Spot TV7,8409,789-19.9
    Syndicated TV6,903154NA
    Cable TV networks163,361145,91512.0
    Spanish-language network TV64,01973,109-12.4
    Network radio248NANA
    National spot radio1,80521NA
    Local radio4,6668,003-41.7
    Outdoor32,03036,783-12.9
    Internet (display only)7,8648,716-9.8
      Measured media430,169450,980-4.6
      Unmeasured spending458,931442,9203.6
      Total889,100893,900-0.5
    Search marketing1,235NANA
    Media spending by brand20142013% chg
    Miller176,453201,611-12.5
    Coors155,945167,142-6.7
    Redd's36,86931,74316.1
    Blue Moon23,35018,97523.1
    Leinenkugel's13,49718,143-25.6
    Smith & Forge12,3840NA
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2008540.014.6
    2009978.412.9
    2010866.211.4
    2011859.911.4
    2012896.611.6
    2013893.911.5
    2014889.111.3
    Ad costs: Stated marketing expenses (including advertising expenses) for MillerCoors (U.S. joint venture of SABMiller and Molson Coors). 2008: Six months ended Dec. 31, 2008. Ad spending as percent of sales: Stated marketing expenses (including advertising expenses) for MillerCoors as percent of MillerCoors net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2015 and comparable prior year)
    SABMiller (MillerCoors) (LON: SAB)
    Worldwide20142013% chg
    Sales$33,558$34,084-1.5
    Earnings3,8353,865-0.8
    Geographic sales20142013% chg
    Africa9,0749,0090.7
    Latin America7,8127,8120.0
    Europe5,8616,045-3.0
    North America5,3445,3420.0
    Asia Pacific5,3395,451-2.1
    Sales and earnings from public documents.


    Headquarters
    SABMiller (MillerCoors)/1 Stanhope Gate, London, England W1K 1AF/Phone: 44 20 7659 0100. SABMiller (MillerCoors)/250 S. Wacker Drive, Chicago, Ill. 60606/Phone: (312) 496-2700.

    Twitter:     @SABMiller

    http://www.sabmiller.com

Samsung Electronics Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$46,327$38,87219.2
    B-to-B magazine2,7793,200-13.1
    Local magazine19NANA
    Spanish-language magazineNA31NA
    Newspaper2,1503,225-33.3
    National newspaper14,95117,595-15.0
    Spanish-language newspaper6NANA
    FSI (freestanding inserts)1264-81.1
    Network TV327,780340,179-3.6
    Spot TV3392,385-85.8
    Cable TV networks175,08499,89275.3
    Spanish-language network TV26,85614,12990.1
    Network radio8798098.6
    National spot radio2,8589,145-68.8
    Local radio1,523237541.9
    Outdoor21,26132,266-34.1
    Internet (display only)45,20152,011-13.1
      Measured media668,025614,0398.8
      Unmeasured spending1,157,3991,086,5146.5
      Total1,825,4241,700,5537.3
    Search marketing10,873NANA
    Media spending by brand20142013% chg
    Samsung662,551613,7258.0
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20092,135.02.0
    20102,856.02.1
    20112,714.01.8
    20124,350.02.4
    20133,832.11.8
    20143,585.01.8
    Ad costs: Stated worldwide advertising expenses converted to dollars. 2014: 3,773.649 billion won. 2013: 4,165.290 billion won. 2012: 4,887.089 billion won. 2011: 2,982.270 billion won. 2010: 3,282.798 billion won. 2009: 2,702.874 billion won. Ad spending as percent of sales: Worldwide advertising spending as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Samsung Electronics Co. (Pink: SSNLF)
    Worldwide20142013% chg
    Sales$290,896$210,39738.3
    Earnings22,22528,037-20.7
    Geographic sales20142013% chg
    Americas65,26963,8332.3
    Europe40,79748,464-15.8
    Asia and Africa38,76140,201-3.6
    China31,37536,939-15.1
    South Korea19,69220,961-6.1
    Division sales20142013% chg
    Information technology and mobile communications106,176127,712-16.9
    Consumer electronics47,67446,2873.0
    Semiconductor37,74334,4429.6
    DP24,44127,450-11.0
    Sales and earnings from public documents.


    Headquarters
    Samsung Electronics Co./Samsung Electronics Building, 1320-10, Seocho 2-dong, Seocho-gu, Seoul, South Korea 137-857/Phone: 82-2-2255-0114. Samsung Electronics Co./, , /Phone: .

    Facebook:     https://www.facebook.com/samsungusa

    Twitter:     @Samsungtweets

    http://www.samsung.com

Sanofi

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$21,894$37,103-41.0
    Sunday magazine2,6962,932-8.1
    B-to-B magazine3,7653,16718.9
    Newspaper86071NA
    National newspaper238NANA
    Spanish-language newspaperNA4NA
    Network TV115,33673,36457.2
    Spot TV23,93011,592106.4
    Syndicated TV144,401113,13227.6
    Cable TV networks58,17746,58424.9
    Spanish-language network TV13,28617,223-22.9
    Network radio5,9355,23213.4
    National spot radioNA9NA
    Local radio5,2715,316-0.9
    Outdoor26254384.3
    Internet (display only)8,21512,827-36.0
      Measured media404,262328,61123.0
      Unmeasured spending209,428170,23723.0
      Total613,690498,84823.0
    Search marketing10,303NANA
    Media spending by brand20142013% chg
    Allegra80,11691,279-12.2
    Nasacort71,363101NA
    Gold Bond56,76346,40222.3
    Act34,67423,92344.9
    Icy Hot33,20223,24642.8
    NexGard29,8720NA
    Frontline18,08636,200-50.0
    Cortizone-1016,9599,40380.4
    Selsun Blue11,22610,8493.5
    Unisom11,1628,38233.2
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Sanofi (EPA: SAN)
    Worldwide20142013% chg
    Sales$44,889$43,7672.6
    Earnings5,9945,14616.5
    Geographic sales20142013% chg
    Emerging markets15,08314,5543.6
    U.S.15,07213,8588.8
    Western Europe10,45513,952-25.1
    Rest of world4,2794,954-13.6
    Division sales20142013% chg
    Pharmaceuticals36,84736,1951.8
    Vaccines5,2824,9367.0
    Animal health2,7602,6374.7
    Sales and earnings from public documents.


    Headquarters
    Sanofi/54 rue La Boetie, Paris, France 75008/Phone: 33-1-53-77-44-00. Sanofi/55 Corporate Drive, Bridgewater, N.J. 08807-2854/Phone: (800) 981-2491.

    Facebook:     https://www.facebook.com/sanofius

    Twitter:     @SanofiUS

    http://en.sanofi.com

SC Johnson

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media240,836263,755-8.7
      Unmeasured spending47,80252,351-8.7
      Total288,638316,107-8.7
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.



    Headquarters
    SC Johnson/1525 Howe St., Racine, Wis. 53403/Phone: (262) 260-2000.

    http://www.scjohnson.com

Sears Holdings Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$6,797$13,302-48.9
    Sunday magazine5447,653-92.9
    Spanish-language magazine93168-44.6
    Newspaper90,461119,812-24.5
    National newspaper7NANA
    Spanish-language newspaper7,8887,1889.7
    FSI (freestanding inserts)628684-8.3
    Network TV75,714128,466-41.1
    Spot TV2,6594,844-45.1
    Syndicated TV67,29761,3899.6
    Cable TV networks109,987149,501-26.4
    Spanish-language network TV46,96144,1386.4
    Network radio2,33817,191-86.4
    National spot radio4,6247,642-39.5
    Local radio7,20419,066-62.2
    Outdoor315441-28.6
    Internet (display only)6,8395,93215.3
      Measured media430,355587,416-26.7
      Unmeasured spending544,025713,984-23.8
      Total974,3801,301,400-25.1
    Search marketing76,934NANA
    Media spending by brand20142013% chg
    Sears256,754340,424-24.6
    Kmart155,253209,409-25.9
    Craftsman15,51215,4320.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20072,200.04.4
    20082,100.04.6
    20091,900.04.4
    20102,000.04.7
    20111,900.04.6
    20121,600.04.0
    20131,500.04.1
    20141,100.03.5
    Fiscal years. 2014: Year ended January 2015. Ad costs: Stated worldwide gross advertising costs. 2014: Including ad spending through early April 2014 for Lands' End (spun off April 4, 2014); including ad spending for Sears Canada through Oct. 16, 2014. 2013: Including $198.6 million for Lands� End; including Sears Canada. 2012: Including $204.1 million for Lands� End; including Sears Canada. 2011: Including $223.7 million for Lands� End; including Sears Canada. 2010: Including $233.1 million for Lands� End; including Sears Canada. Ad spending as percent of sales: Worldwide gross advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2015 and comparable prior year)
    Sears Holdings Corp. (Nasdaq: SHLD)
    Worldwide20142013% chg
    Sales$31,198$36,188-13.8
    Earnings-1,682-1,365NA
    Geographic sales20142013% chg
    U.S.29,11036,058-19.3
    International2,0883,796-45.0
    Division sales20142013% chg
    Sears domestic17,03619,198-11.3
    Kmart12,07413,194-8.5
    Sears Canada (divested)2,0883,796-45.0
    Sales and earnings from public documents.


    Headquarters
    Sears Holdings Corp./3333 Beverly Road, Hoffman Estates, Ill. 60179/Phone: (847) 286-2500.

    Facebook:     https://www.facebook.com/sears

    Twitter:     @Sears

    http://www.searsholdings.com

Sherwin-Williams Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media64,25559,8157.4
      Unmeasured spending175,005148,21918.1
      Total239,260208,03315.0
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010218.02.8
    2011227.02.6
    2012247.02.6
    2013263.02.6
    2014299.02.7
    Ad costs: Stated worldwide advertising expenditures. Ad spending as percent of sales: Worldwide advertising expenditures as percent of worldwide net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Sherwin-Williams Co. (NYSE: SHW)
    Worldwide20142013% chg
    Sales$11,130$10,1869.3
    Earnings86675315.0
    Division sales20142013% chg
    Paint stores group6,8526,00214.2
    Global finishes group2,0812,0053.8
    Consumer group1,4211,3425.9
    Latin America coatings group771832-7.3
    Administrative555.1
    Sales and earnings from public documents.


    Headquarters
    Sherwin-Williams Co./101 Prospect Ave. NW, Cleveland, Ohio 44115/Phone: (216) 566-2200.

    Facebook:     https://www.facebook.com/sherwinwilliamsforyourhome

    Twitter:     @SherwinWilliams

    http://www.sherwin-williams.com

Signet Jewelers

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media250,799252,003-0.5
      Unmeasured spending62,70063,001-0.5
      Total313,498315,003-0.5
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012245.86.2
    2013253.86.0
    2014333.05.8
    Fiscal years. 2014: Year ended Jan. 31, 2015. Ad costs: Stated worldwide gross advertising costs. Ad spending as percent of sales: Worldwide gross advertising costs as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2015 and comparable prior year)
    Signet Jewelers (NYSE: SIG)
    Worldwide20142013% chg
    Sales$5,736$4,20936.3
    Earnings3813683.6
    Division sales20142013% chg
    Sterling Jewelers3,7653,5187.0
    Zale Jewelers1,0690NA
    U.K. jewelry7446868.5
    Piercing Pagoda1470NA
    Other120NA
    Sales and earnings from public documents.


    Headquarters
    Signet Jewelers/2 Church St., Hamilton, Bermuda HM11/Phone: (441) 296-5872. Signet Jewelers/, , /Phone: .

    http://www.signetjewelers.com

SoftBank Corp. (Sprint Corp.)

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$19,087$27,742-31.2
    Sunday magazineNA3,569NA
    B-to-B magazine5533,313-83.3
    Local magazine28NANA
    Spanish-language magazine14NANA
    Newspaper81,03963,94026.7
    National newspaper31,37440,543-22.6
    Spanish-language newspaper1,0615,302-80.0
    Network TV364,371282,25329.1
    Spot TV20,14665,892-69.4
    Syndicated TV10,36718,843-45.0
    Cable TV networks201,700144,32239.8
    Spanish-language network TV61,64448,83026.2
    Network radio29,64710,122192.9
    National spot radio10,13528,209-64.1
    Local radio25,01721,38917.0
    Outdoor18,07014,08628.3
    Internet (display only)54,959165,001-66.7
      Measured media929,209943,355-1.5
      Unmeasured spending570,791611,645-6.7
      Total1,500,0001,555,000-3.5
    Search marketing35,075NANA
    Media spending by brand20142013% chg
    Sprint828,058765,1738.2
    Boost Mobile61,42052,50517.0
    Virgin Mobile27,19882,197-66.9
    Assurance Wireless10,64136,095-70.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2004923.04.3
    20051,400.04.9
    20061,600.03.9
    20071,800.04.5
    20081,500.04.2
    20091,500.04.7
    20101,400.04.3
    20111,400.04.2
    20121,400.04.0
    20131,555.04.4
    20141,500.04.3
    Figures based on worldwide sales and worldwide ad spending for Sprint Corp. and predecessor Sprint Nextel. 2014: Fiscal year ended March 31, 2015. 2013: Calendar year. 2012: Calendar year. 2011: Calendar year. 2010: Calendar year. 2009: Calendar year. 2008: Calendar year. 2007: Calendar year. 2006: Calendar year. 2005: Calendar year; Sprint bought Nextel in 2005. 2004: Calendar year. Ad costs: Stated �advertising costs (included in selling, general and administrative expense). These advertising costs include production, media and other promotional and sponsorship costs. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2015 and comparable prior year)
    SoftBank Corp. (Sprint Corp.) (NYSE: S)
    Worldwide20142013% chg
    Sales$79,333$66,60019.1
    Earnings6,9885,77721.0
    Sales and earnings from public documents.


    Headquarters
    SoftBank Corp. (Sprint Corp.)/Tokyo Shiodome Building, 1-9-1, Higashi-shimbashi, Minato-ku, Tokyo, Japan 105-7303/Phone: 81-3-6889-2000. SoftBank Corp. (Sprint Corp.)/6200 Sprint Parkway, Overland Park, Kan. 66251/Phone: (855) 848-3280.

    Facebook:     https://www.facebook.com/sprint

    Twitter:     @sprint

    http://www.sprint.com

Sonic Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media206,956198,8914.1
      Unmeasured spending15,89117,271-8.0
      Total222,847216,1613.1
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    201222.65.6
    201322.45.6
    201422.45.5
    Fiscal years ended Aug. 31. Ad costs: Stated advertising and promotion spending for company-owned drive-ins. Ad spending as percent of sales: Advertising and promotion spending for company-owned drive-ins as percent of company drive-in sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 8/31/2014 and comparable prior year)
    Sonic Corp. (Nasdaq: SONC)
    Worldwide20142013% chg
    Sales$552$5431.8
    Earnings483730.6
    Division sales20142013% chg
    Sonic U.S. systemwide sales4,0333,8823.9
    Sales and earnings from public documents.


    Headquarters
    Sonic Corp./300 Johnny Bench Drive, Oklahoma City, Okla. 73104/Phone: (405) 225-5000.

    Facebook:     https://www.facebook.com/sonicdrivein

    Twitter:     @sonicdrivein

    http://www.sonicdrivein.com

Sony Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$10,962$10,8990.6
    Sunday magazine1,582118NA
    B-to-B magazine7,6097,5650.6
    Local magazine49737333.4
    Newspaper20,12126,065-22.8
    National newspaper19,95913,46248.3
    Spanish-language newspaper131331-60.6
    FSI (freestanding inserts)407NANA
    Network TV197,805151,23130.8
    Spot TV21,36122,133-3.5
    Syndicated TV24,59219,90123.6
    Cable TV networks219,125189,47515.6
    Spanish-language network TV13,31414,583-8.7
    Network radio2,1561,30265.6
    National spot radio7,72510,835-28.7
    Local radio4,5963,47932.1
    Outdoor19,25022,970-16.2
    Internet (display only)49,39965,058-24.1
      Measured media620,591559,77910.9
      Unmeasured spending179,466234,627-23.5
      Total800,057794,4060.7
    Search marketing8,928NANA
    Media spending by brand20142013% chg
    Sony Pictures427,942398,1587.5
    Playstation75,13760,16124.9
    Sony38,01937,0492.6
    DVDs and videos36,98036,4061.6
    GSN Network19,79211,32674.8
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20074,115.05.3
    20084,364.05.7
    20094,135.05.3
    20104,638.05.5
    20114,525.05.5
    20124,260.05.2
    20134,739.06.1
    20144,066.75.7
    Fiscal years ended March. Converted to dollars. 2014: Year ended March 2015. 2013: Year ended March 2014. 2012: Year ended March 2013. 2011: Year ended March 2012. 2010: Year ended March 2011. 2009: Year ended March 2010. 2008: Year ended March 2009. 2007: Year ended March 2008. Ad costs: Stated worldwide advertising costs (included in selling, general and administrative expenses). 2014: 444.444 billion yen. 2013: 474.372 billion yen. 2012: 354.981 billion yen. 2011: 357.106 billion yen. 2010: 396.425 billion yen. 2009: 383.540 billion yen. 2008: 436.412 billion yen. 2007: 468.674 billion yen. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2015 and comparable prior year)
    Sony Corp. (NYSE: SNE)
    Worldwide20142013% chg
    Sales$71,070$77,595-8.4
    Earnings-1,153-1,259NA
    Geographic sales20142013% chg
    Japan20,43921,969-7.0
    Europe17,68617,5181.0
    U.S.13,98213,0077.5
    Asia Pacific9,63010,126-4.9
    Other8,4369,774-13.7
    China5,0025,200-3.8
    Division sales20142013% chg
    Music48,8064,916NA
    Mobile communications12,10711,9061.7
    Game and network services11,8239,45525.0
    Home entertainment and sound11,02511,648-5.4
    Financial services9,8609,880-0.2
    Pictures8,0188,278-3.1
    Devices6,9245,82518.9
    Imaging products and solutions6,5547,367-11.0
    All other3,6157,800-53.7
    Corporate363520-30.2
    Sales and earnings from public documents.


    Headquarters
    Sony Corp./Sony Corp./1-7-1, Konan 1-Chome, Minato-Ku, Tokyo, Japan 108-0075/Phone: 81-3-6748-2111. Sony Corp./Sony Corp. of America/550 Madison Ave., New York, N.Y. 10022/Phone: (212) 833-6800.

    Facebook:     https://www.facebook.com/sony

    Twitter:     @Sony

    http://www.sony.net

Southwest Airlines Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media186,904201,422-7.2
      Unmeasured spending20,0966,578205.5
      Total207,000208,000-0.5
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012223.01.3
    2013208.01.2
    2014207.01.1
    Ad costs: Stated "advertising and promotions expense." Ad spending as percent of sales: Advertising and promotions expense as percent of total operating revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Southwest Airlines Co. (NYSE: LUV)
    Worldwide20142013% chg
    Sales$18,605$17,6995.1
    Earnings1,13675450.7
    Sales and earnings from public documents.


    Headquarters
    Southwest Airlines Co./2702 Love Field Drive, P.O. Box 36611, Dallas, Texas 75235/Phone: (214) 792-4000.

    Facebook:     https://www.facebook.com/southwest?clk=gfooter-facebook

    Twitter:     @SouthwestAir

    https://www.southwest.com

Staples

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media106,58274,83942.4
      Unmeasured spending246,669275,074-10.3
      Total353,252349,9131.0
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010560.51.5
    2011582.61.5
    2012533.62.4
    2013498.92.3
    2014495.92.2
    Fiscal years; 52 or 53 weeks ended on Saturday closest to Jan. 31. 2014: Year ended Jan. 31, 2015. 2013: Year ended Feb. 1, 2014. 2012: Year ended Feb. 2, 2013. 2011: Year ended Jan. 28, 2012. 2010: Year ended Jan. 29, 2011. Ad costs: Stated worldwide advertising and marketing expenses. Ad spending as percent of sales: Worldwide advertising and marketing expenses as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2015 and comparable prior year)
    Staples (Nasdaq: SPLS)
    Worldwide20142013% chg
    Sales$22,492$23,114-2.7
    Earnings135620-78.3
    Geographic sales20142013% chg
    U.S.16,02216,212-1.2
    International3,7733,969-4.9
    Canada2,6972,933-8.1
    Division sales20142013% chg
    North American stores and online10,44911,103-5.9
    North American commercial8,2718,0422.8
    International operations3,7733,969-4.9
    Sales and earnings from public documents.


    Headquarters
    Staples/500 Staples Drive, Framingham, Mass. 01702/Phone: (508) 253-5000.

    Facebook:     https://www.facebook.com/staples

    Twitter:     @Staples

    http://www.staples.com

State Farm Mutual Auto Insurance Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$1,916$12,227-84.3
    Sunday magazine1,868NANA
    B-to-B magazine136552-75.4
    Local magazine9815.4
    Spanish-language magazine91312-70.7
    Newspaper3,5986,180-41.8
    National newspaper4854429.9
    Spanish-language newspaper1,3911,580-11.9
    Network TV126,464107,29417.9
    Spot TV1,97411,008-82.1
    Syndicated TV8,51634,066-75.0
    Cable TV networks255,419242,7315.2
    Spanish-language network TV83,66884,304-0.8
    Network radio13,57010,96023.8
    National spot radio6426,584-90.3
    Local radio16,77322,016-23.8
    Outdoor11,9789,49826.1
    Internet (display only)70,34274,365-5.4
      Measured media598,839624,126-4.1
      Unmeasured spending245,044178,71837.1
      Total843,883802,8445.1
    Search marketing49,601NANA
    Media spending by brand20142013% chg
    State Farm598,839624,126-4.1
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012777.9NA
    2013802.8NA
    2014843.9NA
    Ad costs: Stated U.S. "advertising" expense from Combined Annual Statements filed with regulators. Ad spending as percent of sales: U.S. advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Worldwide20142013% chg
    Sales$36,297$34,6204.8
    Earnings1,0461,836-43.0
    Sales and earnings from public documents.


    Headquarters
    State Farm Mutual Auto Insurance Co./1 State Farm Plaza, Bloomington, Ill. 61710/Phone: (309) 766-2311.

    Facebook:     https://www.facebook.com/statefarm

    Twitter:     @StateFarm

    http://www.statefarm.com

Sumitomo Dainippon Pharma Co. (Sunovion)

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media202,71131,723539.0
      Unmeasured spendingNA66NA
      Total202,71131,789537.7
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2013221.95.7
    2014263.77.8
    SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2015 and comparable prior year)
    Sumitomo Dainippon Pharma Co. (Sunovion) (TYO: 4506)
    Worldwide20142013% chg
    Sales$3,398$3,873-12.3
    Earnings141200-29.5
    Geographic sales20142013% chg
    Japan1,8172,145-15.3
    U.S.1,3251,414-6.3
    Others256314-18.4
    Division sales20142013% chg
    Pharmaceuticals3,0263,455-12.4
    Other products372418-11.0
    Sales and earnings from public documents.


    Headquarters
    Sumitomo Dainippon Pharma Co. (Sunovion)/6-8, Doshomachi 2-chome, Chuo-ku, Osaka, Japan 541-0045/Phone: 81-6-6203-5321. Sumitomo Dainippon Pharma Co. (Sunovion)/84 Waterford Drive, Marlborough, Mass. 01752/Phone: (508) 481-6700.

    http://www.ds-pharma.com/

Target Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$74,871$98,288-23.8
    Sunday magazine1181180.0
    B-to-B magazine67169-60.4
    Local magazine2402209.4
    Spanish-language magazine194323-40.0
    Newspaper79,16399,841-20.7
    National newspaper6,0086,837-12.1
    Spanish-language newspaper8,3765,96340.5
    FSI (freestanding inserts)17,45819,199-9.1
    Network TV185,763179,7053.4
    Spot TV15,18513,34313.8
    Syndicated TV59,22188,783-33.3
    Cable TV networks93,87687,0687.8
    Spanish-language network TV47,50041,24115.2
    Network radio155,223-99.7
    National spot radio14,94014,1845.3
    Local radio7,7919,049-13.9
    Outdoor10,3137,42039.0
    Internet (display only)65,21154,27820.1
      Measured media686,310731,251-6.1
      Unmeasured spending960,690891,7507.7
      Total1,647,0001,623,0001.5
    Search marketing77,684NANA
    Media spending by brand20142013% chg
    Target667,947706,488-5.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20071,195.01.9
    20081,233.02.0
    20091,167.01.8
    20101,292.02.0
    20111,360.02.0
    20121,389.01.9
    20131,548.02.2
    20141,600.02.2
    Fiscal years. 2014: Year ended Jan. 31, 2015. Ad costs: Stated worldwide net advertising costs. 2013: Restated from $1.668 billion. 2012: Restated from $1.422 billion. Ad spending as percent of sales: Worldwide net advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2015 and comparable prior year)
    Target Corp. (NYSE: TGT)
    Worldwide20142013% chg
    Sales$72,618$71,2791.9
    Earnings-1,6361,971NA
    Sales and earnings from public documents.


    Headquarters
    Target Corp./1000 Nicollet Mall, Minneapolis, Minn. 55403/Phone: (612) 304-6073.

    Facebook:     https://www.facebook.com/target

    Twitter:     @Target

    http://www.target.com

Tata Motors

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media124,082146,602-15.4
      Unmeasured spending79,69294,156-15.4
      Total203,774240,759-15.4
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 8/1/2014 and comparable prior year)
    Tata Motors (NYSE: TTM)
    Worldwide20142013% chg
    Sales$38,475$32,53918.2
    Earnings2,1551,53940.0
    Geographic sales20142013% chg
    China10,7807,67540.5
    Rest of world7,7566,16225.9
    India5,9907,792-23.1
    Rest of Europe4,8043,80026.4
    United Kingdom4,7673,86123.5
    U.S.4,3783,24934.7
    Division sales20142013% chg
    Jaguar Land Rover vehicles31,12823,47532.6
    Tata and Fiat vehicles5,8587,656-23.5
    Tata Daewoo commercial vehicles78167415.9
    Finance revenues474516-8.0
    Others2011943.5
    Hispano buses and coaches1623-30.0
    Sales and earnings from public documents.


    Headquarters
    Tata Motors/Bombay House, 24, Homi Mody St., Fort, Mumbai, India 400001/Phone: 91-22-66658282.

    Facebook:     https://www.facebook.com/tatamotorsgroup

    Twitter:     @TataMotors

    http://www.tatamotors.com

TD Ameritrade Holding Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media211,464192,7559.7
      Unmeasured spending38,53646,245-16.7
      Total250,000239,0004.6
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012248.09.4
    2013239.08.6
    2014250.08.0
    Fiscal years ended Sept. 30. Ad costs: Stated advertising expenses. Ad spending as percent of sales: Advertising expenses as percent of net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 9/30/2014 and comparable prior year)
    TD Ameritrade Holding Corp. (NYSE: AMTD)
    Worldwide20142013% chg
    Sales$3,123$2,76413.0
    Earnings78767516.6
    Sales and earnings from public documents.


    Headquarters
    TD Ameritrade Holding Corp./200 S.108th Ave., Omaha, Neb. 68154/Phone: (402) 331-7856.

    Facebook:     https://www.facebook.com/tdameritrade

    Twitter:     @TDAmeritrade

    https://www.tdameritrade.com/home.page

Telephone & Data Systems (U.S. Cellular)

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media34,87835,489-1.7
      Unmeasured spending193,622177,3129.2
      Total228,500212,8007.4
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012240.94.5
    2013212.84.3
    2014228.54.6
    Ad costs: Stated advertising costs for Telephone & Data Systems. Ad spending as percent of sales: Advertising costs as percent of operating revenue for Telephone & Data Systems.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Telephone & Data Systems (U.S. Cellular) (NYSE: TDS)
    Worldwide20142013% chg
    Sales$5,009$4,9012.2
    Earnings-136142NA
    Division sales20142013% chg
    U.S. Cellular3,8933,919-0.7
    TDS Telecom1,08894714.9
    All other2835-19.8
    Sales and earnings from public documents.


    Headquarters
    Telephone & Data Systems (U.S. Cellular)/30 N. LaSalle St., Suite 4000, Chicago, Ill. 60602/Phone: (312) 630-1900.

    Facebook:     https://www.facebook.com/TelephoneandDataSystems?ref=hl

    Twitter:     @TDSCorporate

    http://www.tdsinc.com

Tempur Sealy International

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media65,81356,13717.2
      Unmeasured spending143,335122,26317.2
      Total209,148178,40017.2
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012164.511.7
    2013274.211.1
    2014326.710.9
    Ad costs: Stated worldwide advertising costs including cooperative advertising costs. Ad spending as percent of sales: Worldwide advertising costs (including cooperative advertising costs) as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Tempur Sealy International (NYSE: TPX)
    Worldwide20142013% chg
    Sales$2,990$2,46421.3
    Earnings1097938.5
    Geographic sales20142013% chg
    U.S.2,1891,73726.0
    Other international5855378.8
    Canada21619013.8
    Division sales20142013% chg
    Sealy1,5251,11536.8
    Tempur North America9939109.1
    Tempur international4724407.4
    Sales and earnings from public documents.


    Headquarters
    Tempur Sealy International/1000 Tempur Way, Lexington, Ky. 40511/Phone: (800) 878-8889.

    Facebook:     https://www.facebook.com/tempurpedic

    Twitter:     @TempurPedic

    http://www.tempursealy.com

Time Warner

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$51,448$65,243-21.1
    Sunday magazine3,1066,248-50.3
    B-to-B magazine13,66012,5428.9
    Local magazine1089711.5
    Newspaper10,16814,870-31.6
    National newspaper13,39713,804-2.9
    Spanish-language newspaper157241-34.8
    FSI (freestanding inserts)1,3231,974-33.0
    Network TV427,957361,41818.4
    Spot TV12,89913,253-2.7
    Syndicated TV39,63835,84210.6
    Cable TV networks305,332234,21130.4
    Spanish-language network TV6,7295,06732.8
    Network radio1,6671,05757.8
    National spot radio4,2786,749-36.6
    Local radio7,6048,430-9.8
    Outdoor63,45364,374-1.4
    Internet (display only)43,38948,056-9.7
      Measured media1,006,313893,47712.6
      Unmeasured spending690,308830,455-16.9
      Total1,696,6211,723,932-1.6
    Search marketing5,876NANA
    Media spending by brand20142013% chg
    Warner Bros. (pictures)734,626605,02821.4
    HBO78,42675,8133.4
    DVDs and videos51,55856,832-9.3
    TNT44,66054,510-18.1
    TBS22,75221,4676.0
    NBA18,28015,31219.4
    Warner Bros. (video games)15,17418,991-20.1
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20073,365.012.8
    20082,905.011.0
    20092,562.010.1
    20102,824.010.5
    20112,980.010.3
    20122,314.09.1
    20132,447.09.2
    20142,430.08.9
    Ad costs: Stated worldwide advertising costs. 2013: Restated to exclude Time Inc. ad costs. 2012: Restated to exclude Time Inc. ad costs. 2011: Restated from $2.987 billion; includes Time Inc. ad costs. 2010: Restated. 2009: Restated. 2008: Restated. Ad spending as percent of sales: Worldwide advertising spending as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Time Warner (NYSE: TWX)
    Worldwide20142013% chg
    Sales$27,359$26,4613.4
    Earnings03,491NA
    Geographic sales20142013% chg
    U.S. and Canada19,10218,6422.5
    Europe4,6844,4944.2
    Asia Pacific Rim1,7111,6295.0
    Latin America1,5751,4756.8
    All other28722129.9
    Division sales20142013% chg
    Warner Bros.12,52612,3121.7
    Turner10,3969,9834.1
    Home Box Office5,3984,89010.4
    Intersegment eliminations-961-724NA
    Sales and earnings from public documents.


    Headquarters
    Time Warner/1 Time Warner Center, New York, N.Y. 10019/Phone: (212) 484-8000.

    Facebook:     https://www.facebook.com/timewarner

    Twitter:     @twxcorp

    http://www.timewarner.com

Time Warner Cable

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$92NANA
    B-to-B magazine605775-21.9
    Newspaper7,0969,391-24.4
    National newspaper502,199-97.7
    Spanish-language newspaper20314045.2
    Network TV994487104.1
    Spot TV213,511217,578-1.9
    Syndicated TV31NANA
    Cable TV networks3,39384NA
    National spot radio1,0182,313-56.0
    Local radio3,1245,722-45.4
    Outdoor1,3062,664-51.0
    Internet (display only)14,1175,871140.4
      Measured media245,540247,223-0.7
      Unmeasured spending438,460428,7772.3
      Total684,000676,0001.2
    Search marketing14,960NANA
    Media spending by brand20142013% chg
    Time Warner Cable241,755243,457-0.7
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2004272.0NA
    2005306.0NA
    2006414.0NA
    2007499.0NA
    2008569.0NA
    2009563.03.2
    2010629.03.3
    2011635.03.2
    2012653.03.1
    2013676.03.1
    2014684.03.0
    Ad costs: Stated worldwide net marketing expenses (including advertising costs). Ad spending as percent of sales: Worldwide net marketing spending as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Time Warner Cable (NYSE: TWC)
    Worldwide20142013% chg
    Sales$22,812$22,1203.1
    Earnings2,0311,9543.9
    Division sales20142013% chg
    Residential services18,44618,4020.2
    Business services2,8382,31222.8
    Advertising1,1271,01910.6
    Other64558310.6
    Sales and earnings from public documents.


    Headquarters
    Time Warner Cable/60 Columbus Circle, 17th Floor, New York, N.Y. 10023/Phone: (212) 364-8200.

    Facebook:     https://www.facebook.com/twc

    Twitter:     @TWC

    http://www.timewarnercable.com

TJX Cos.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media235,592216,7468.7
      Unmeasured spending46,63337,70923.7
      Total282,226254,45510.9
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012298.61.2
    2013333.51.2
    2014371.31.3
    Fiscal years. 2014: Year ended Jan. 31, 2015 (fiscal 2015). 2013: Year ended Feb. 1, 2014 (fiscal 2014). 2012: Year ended Feb. 2, 2013 (fiscal 2013). Ad costs: Stated worldwide advertising costs. Ad spending as percent of sales: Stated worldwide advertising costs as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2015 and comparable prior year)
    TJX Cos. (NYSE: TJX)
    Worldwide20142013% chg
    Sales$29,078$27,4236.0
    Earnings2,2152,1373.6
    Geographic sales20142013% chg
    U.S.22,09920,8416.0
    Europe4,0713,56514.2
    Canada2,9083,017-3.6
    Division sales20142013% chg
    Clothing and footwear16,57415,9054.2
    Jewelry and accessories8,4337,6789.8
    Home fashions4,0713,8396.0
    Sales and earnings from public documents.


    Headquarters
    TJX Cos./770 Cochituate Road, Framingham, Mass. 01701/Phone: (508) 390-1000.

    Facebook:     https://www.facebook.com/tjmaxx

    Twitter:     @tjmaxx

    http://www.tjx.com

Toronto-Dominion Bank (TD Bank Group)

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media55,05062,724-12.2
      Unmeasured spending136,166113,16020.3
      Total191,215175,8848.7
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 10/31/14 and comparable prior year)
    Toronto-Dominion Bank (TD Bank Group) (NYSE: TD)
    Worldwide20142013% chg
    Sales$27,149$26,4802.5
    Earnings7,1436,45010.7
    Geographic sales20142013% chg
    Canada17,79817,4981.7
    U.S.7,5786,9998.3
    Other1,7721,983-10.6
    Division sales20142013% chg
    Canadian retail8,6438,667-0.3
    U.S. retail5,4375,0258.2
    Wholesale banking2,0031,9254.0
    Corporate-149-3NA
    Sales and earnings from public documents.


    Headquarters
    Toronto-Dominion Bank (TD Bank Group)/P.O. Box 1, Toronto-Dominion Centre, Toronto, Canada M5K 1A2/Phone: (416) 308-6963. Toronto-Dominion Bank (TD Bank Group)/TD Bank North America, 1701 Route 70 East, Cherry Hill, N.J. 08034/Phone: (888) 751-9000.

    Facebook:     https://www.facebook.com/tdbank?brand_redir=1

    Twitter:     @TD_Canada

    http://www.td.com/

Toyota Motor Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$151,582$146,5833.4
    Sunday magazine2,1032,429-13.4
    B-to-B magazine1,3331,856-28.2
    Local magazine11840193.8
    Spanish-language magazine2,049978109.6
    Newspaper8,9443,669143.8
    National newspaper6,3498,888-28.6
    Spanish-language newspaper643963.9
    Network TV377,325403,137-6.4
    Spot TV171,059112,75851.7
    Syndicated TV1,54683,628-98.2
    Cable TV networks301,291292,6812.9
    Spanish-language network TV66,27266,2600.0
    Network radio601971-38.1
    National spot radio58134-57.0
    Local radio14,38720,060-28.3
    Outdoor12,55818,562-32.3
    Internet (display only)85,645111,875-23.4
      Measured media1,203,2831,274,547-5.6
      Unmeasured spending886,971815,7078.7
      Total2,090,2542,090,2540.0
    Search marketing28,958NANA
    Media spending by brand20142013% chg
    Toyota736,274946,666-22.2
    Lexus415,861268,14455.1
    Scion48,55859,654-18.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20063,862.11.9
    20074,254.01.8
    20083,892.41.9
    20093,281.21.6
    20103,614.21.6
    20113,860.71.6
    20124,003.51.5
    20134,189.91.6
    20143,981.61.6
    Figures are for fiscal years ended March 31. Converted to dollars. 2014: Year ended March 2015. 2013: Year ended March 2014. 2012: Year ended March 2013. 2011: Year ended March 2012. 2010: Year ended March 2011. 2009: Year ended March 2010. 2008: Year ended March 2009. 2007: Year ended March 2008. 2006: Year ended March 2007. Sales: Total net revenue. Ad costs: Stated worldwide advertising costs. Ad costs exclude Toyota's spending on sales incentives. Toyota's sales incentive programs principally consist of cash payments to dealers based on vehicle volume or a model sold by a dealer during a given period of time. Sales incentives are an integral part of Toyota's sales-promotion spending. Stated worldwide advertising costs in yen: 2014: 435.150 billion yen. 2013: 419.409 billion yen. 2012: 330.870 billion yen. 2011: 304.713 billion yen. 2010: 308.903 billion yen. 2009: 304.375 billion yen. 2008: 389.242 billion yen. 2007: 484.508 billion yen. 2006: 451.182 billion yen. Ad spending as percent of sales: Worldwide advertising spending as percent of worldwide total net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2015 and comparable prior year)
    Toyota Motor Corp. (NYSE: TM)
    Worldwide20142013% chg
    Sales$249,196$256,662-2.9
    Earnings19,88618,2139.2
    Geographic sales20142013% chg
    Europe246,20826,115NA
    North America86,28979,3078.8
    Japan76,30185,243-10.5
    Asia41,46044,709-7.3
    Other20,52521,288-3.6
    Division sales20142013% chg
    Automotive237,957237,1010.4
    Financial services14,83813,7797.7
    Other5,5505,782-4.0
    Sales and earnings from public documents.


    Headquarters
    Toyota Motor Corp./1 Toyota-Cho, Toyota City, Aichi Prefecture, Japan 471-8571/Phone: 81-565-28-2121. Toyota Motor Corp./Toyota Motor North America, 601 Lexington Ave., 49th Floor, New York, N.Y. 10022/Phone: (212) 223-0303.

    Facebook:     https://www.facebook.com/toyota

    Twitter:     @Toyota

    http://www.toyota-global.com

Toys R Us

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media114,047139,509-18.3
      Unmeasured spending116,646124,164-6.1
      Total230,693263,673-12.5
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012449.03.3
    2013433.03.5
    2014379.03.1
    Fiscal years. 2014: Year ended Jan. 31, 2015. Ad costs: Stated worldwide gross advertising costs Ad spending as percent of sales: Gross advertising costs as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2015 and comparable prior year)
    Worldwide20142013% chg
    Sales$12,361$12,543-1.5
    Earnings0-1NA
    Geographic sales20142013% chg
    Domestic7,5247,638-1.5
    International4,8374,905-1.4
    Sales and earnings from public documents.


    Headquarters
    Toys R Us/One Geoffrey Way, Wayne, N.J. 07470/Phone: (973) 617-3500.

    Facebook:     https://www.facebook.com/toysrus

    Twitter:     @ToysRUs

    http://www.toysrusinc.com/

Tyson Foods

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media171,272169,6970.9
      Unmeasured spending100,58899,6630.9
      Total271,860269,3600.9
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2011552.01.7
    2012496.01.5
    2013555.01.6
    2014641.01.7
    Fiscal years: 2014: Year ended Sept. 27, 2014. 2013: Year ended Sept. 28, 2013. 2012: Year ended Sept. 29, 2012. 2011: Year ended Oct. 1, 2011. Ad costs: Stated worldwide "advertising and promotion expenses." Figures include cooperating advertising funds that Tyson gives to retailers. Ad spending as percent of sales: Advertising and promotion expenses as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 9/27/2014 and comparable prior year)
    Tyson Foods (NYSE: TSN)
    Worldwide20142013% chg
    Sales$37,580$34,3749.3
    Earnings85677810.0
    Division sales20142013% chg
    Beef16,17714,40012.3
    Chicken11,11610,9881.2
    Pork6,3045,40816.6
    Prepared foods3,9273,32218.2
    International1,3811,3244.3
    Other046NA
    Intersegment sales-1,325-1,114NA
    Sales and earnings from public documents.


    Headquarters
    Tyson Foods/2200 W. Don Tyson Parkway, Springdale, Ark. 72762/Phone: (479) 290-4000.

    Facebook:     https://www.facebook.com/tysonfoods

    Twitter:     @TysonFoods

    http://www.tysonfoods.com/

U.S. Bancorp

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media47,29343,0219.9
      Unmeasured spending334,708313,9796.6
      Total382,000357,0007.0
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010360.0NA
    2011369.0NA
    2012388.0NA
    2013357.0NA
    2014382.0NA
    Ad costs: Stated "marketing and business development" expenses.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    U.S. Bancorp (NYSE: USB)
    Worldwide20142013% chg
    Sales$12,228$12,285-0.5
    Earnings5,8515,8360.3
    Division sales20142013% chg
    Consumer and small business banking6,9157,490-7.7
    Payment services5,0324,7895.1
    Treasury and corporate support3,4122,61130.7
    Wholesale banking and commercial real estate3,0373,103-2.1
    Wealth management and securities services1,7651,6099.7
    Sales and earnings from public documents.


    Headquarters
    U.S. Bancorp/800 Nicollet Mall, Suite 1500, Minneapolis, Minn. 55402/Phone: (651) 466-3000.

    Facebook:     https://www.facebook.com/usbank

    Twitter:     @usbank

    https://www.usbank.com/en/AboutHome.cfm

U.S. Government

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$35,799$27,83828.6
    Sunday magazine3,0486,714-54.6
    B-to-B magazine1,9692,354-16.4
    Local magazine2582-69.0
    Spanish-language magazine276503-45.1
    Newspaper25,02121,80914.7
    National newspaper3,3993,752-9.4
    Spanish-language newspaper452645-29.9
    Network TV115,03586,46033.0
    Spot TV46,73540,69014.9
    Syndicated TV19,84514,97432.5
    Cable TV networks199,005155,63827.9
    Spanish-language network TV31,92623,52935.7
    Network radio9,1249,0990.3
    National spot radio13,86111,14424.4
    Local radio33,04030,9816.6
    Outdoor9,5125,66667.9
    Internet (display only)44,64956,341-20.8
      Measured media592,720498,21919.0
      Unmeasured spending386,734325,07419.0
      Total979,454823,29319.0
    Search marketing55,071NANA
    Media spending by brand20142013% chg
    U.S. Postal Service110,459117,612-6.1
    U.S. Army85,02662,96735.0
    US Air Force43,11020,669108.6
    Food & Drug Administration43,00074NA
    U.S. Navy39,70347,006-15.5
    U.S. Department of Health & Human Services37,86227,91435.6
    U.S. Marine Corps33,44229,84512.1
    Health Insurance Marketplace28,41612,678124.1
    Drive Sober Or Get Pulled Over18,67717,3137.9
    Amtrak18,09324,207-25.3
    National Highway Traffic Safety Administration16,70312,55633.0
    U.S. Department of Veteran Affairs14,79415,951-7.3
    U.S. Army National Guard12,49014,122-11.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.



    Headquarters
    U.S. Government/U.S. General Services Administration, 1800 F St., NW, Washington, D.C. 20405/Phone: (800) FED-INFO.

    Facebook:     https://www.facebook.com/usagov

    Twitter:     @USAgov

    http://www.usa.gov

Under Armour

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media27,92135,981-22.4
      Unmeasured spending260,385184,14141.4
      Total288,306220,12231.0
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20025.210.6
    200313.711.9
    200421.810.6
    200530.510.8
    200648.311.2
    200771.211.7
    200896.113.3
    2009108.912.7
    2010128.212.0
    2011167.911.4
    2012205.411.2
    2013246.510.6
    2014333.010.8
    Ad costs: Stated worldwide advertising expenses, including sponsorship expenses and amortization of in-store marketing fixtures and displays. Ad spending as percent of sales: Worldwide advertising expenses as percent of net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Under Armour (NYSE: UA)
    Worldwide20142013% chg
    Sales$3,084$2,33232.3
    Earnings20816228.2
    Geographic sales20142013% chg
    North America2,7962,19427.5
    Other foreign countries and businesses288138108.2
    Sales and earnings from public documents.


    Headquarters
    Under Armour/1020 Hull St., Floor 3, Baltimore, Md. 21230/Phone: (410) 454-6758.

    Facebook:     https://www.facebook.com/underarmour

    Twitter:     @UnderArmour

    http://www.underarmour.com

Unilever

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$223,570$201,36111.0
    Sunday magazineNA804NA
    B-to-B magazine1,1301,819-37.9
    Spanish-language magazine1,7386,172-71.8
    Newspaper492245100.9
    National newspaperNA322NA
    Spanish-language newspaper3233.3
    FSI (freestanding inserts)39,89735,69811.8
    Network TV247,180204,89120.6
    Spot TV8,77610,657-17.7
    Syndicated TV37,18845,934-19.0
    Cable TV networks239,621227,4405.4
    Spanish-language network TV6,54914,016-53.3
    Network radio2,238667235.6
    National spot radio4793,059-84.3
    Local radio3,8552,56050.6
    Outdoor3,8562,85834.9
    Internet (display only)27,48446,861-41.3
      Measured media844,055805,3654.8
      Unmeasured spending470,418589,690-20.2
      Total1,314,4731,395,055-5.8
    Search marketing15,401NANA
    Media spending by brand20142013% chg
    Dove (personal care)180,377195,138-7.6
    Degree66,26467,850-2.3
    Axe63,56967,273-5.5
    Vaseline53,91042,48026.9
    Tresemme47,63060,386-21.1
    Hellmann's42,32033,95124.6
    Suave35,66230,03618.7
    Shedd's34,93715,976118.7
    Clear32,21661,335-47.5
    I Can't Believe It's Not Butter29,7207,448299.0
    Simple25,03726,769-6.5
    Breyers23,2296,559254.2
    Unilever22,58512,15685.8
    Magnum22,16013,61862.7
    Knorr21,45513,73556.2
    Nexxus16,97822,981-26.1
    Lipton14,25013,5545.1
    Caress13,2255,169155.9
    Klondike11,3276,96062.7
    Ben & Jerry's11,19611,581-3.3
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20077,250.013.2
    20087,438.012.5
    20097,394.013.3
    20108,052.013.7
    20118,453.013.1
    20129,402.514.2
    20139,806.514.8
    20149,525.414.8
    Converted to dollars. Ad costs: Stated worldwide "brand and marketing investment" costs (2012 to present); stated worldwide "advertising and promotions" costs (2011 and earlier). Effective with calendar-year 2014, Unilever renamed "advertising and promotions" as "brand and marketing investment" (BMI) after moving sales equipment costs from cost of sales to BMI and moving cost of merchandisers and consumer engagement centers from overheads to BMI. Unilever restated its 2013 and 2012 ad and promo costs to put them in line with the new definition. 2014: 7.166 billion euros brand and marketing investment. 2013: 7.383 billion euros brand and marketing investment (restated from previous disclosure of 6.832 billion euros in advertising and promotions). 2012: 7.311 billion euros brand and marketing investment (restated from previous disclosure of 6.832 billion euros in advertising and promotions). 2011: 6.069 billion euros (advertising and promotions). 2010: 6.069 billion euros (advertising and promotions). 2009: 5.302 billion euros (advertising and promotions). 2008: 5.055 billion euros (advertising and promotions). 2007: 5.289 billion euros (advertising and promotions). Ad spending as percent of sales: Worldwide brand and marketing investment as percent of sales (2012 to present); advertising and promotions spending as percent of sales (2011 and earlier).
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Unilever (NYSE: UN)
    Worldwide20142013% chg
    Sales$64,384$66,143-2.7
    Earnings4,1496,991-40.6
    Geographic sales20142013% chg
    Rest of world50,38051,591-2.3
    U.S.8,8859,409-5.6
    Netherlands/United Kingdom5,1195,143-0.5
    Division sales20142013% chg
    Personal care23,58023,983-1.7
    Food16,43117,833-7.9
    Refreshments12,19212,444-2.0
    Home care12,18111,8832.5
    Sales and earnings from public documents.


    Headquarters
    Unilever/Weena 455, P.O. Box 760, 3000 DK, Unilever House, 100 Victoria Embankment, London EC4Y ODY, U.K., Rotterdam, Netherlands 44-20-7822-5252/Phone: 31-10-217-4000. Unilever/800 Sylvan Ave., Englewood Cliffs, N.J. 07632/Phone: (201) 894-4000.

    Facebook:     https://www.facebook.com/unilever

    Twitter:     @Unilever

    http://www.unilever.com

United Parcel Service

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media80,95695,616-15.3
      Unmeasured spending122,230144,365-15.3
      Total203,186239,981-15.3
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    United Parcel Service (NYSE: UPS)
    Worldwide20142013% chg
    Sales$58,232$55,4385.0
    Earnings3,0324,372-30.6
    Division sales20142013% chg
    U.S. domestic package35,85134,0745.2
    International package12,98814,429-10.0
    Supply chain and freight9,3938,9355.1
    Sales and earnings from public documents.


    Headquarters
    United Parcel Service/55 Glenlake Parkway NE, Atlanta, Ga. 30328/Phone: (404) 828-6000.

    Facebook:     https://www.facebook.com/ups

    Twitter:     @UPS

    http://www.ups.com

UnitedHealth Group

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media176,696179,602-1.6
      Unmeasured spending116,987118,911-1.6
      Total293,683298,513-1.6
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    UnitedHealth Group (NYSE: UNH)
    Worldwide20142013% chg
    Sales$130,474$122,4896.5
    Earnings5,6195,625-0.1
    Division sales20142013% chg
    UnitedHealth119,798113,7255.3
    OptumRx31,97624,00633.2
    OptumHealth11,0329,85511.9
    OptumInsight5,2274,71410.9
    Optum eliminations-489-458NA
    Other eliminations-37,070-29,353NA
    Sales and earnings from public documents.


    Headquarters
    UnitedHealth Group/9900 Bren Road E., Minnetonka, Minn. 55343/Phone: (952) 936-1300.

    Twitter:     @UnitedHealthGrp

    http://www.unitedhealthgroup.com/

Verizon Communications

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$16,558$21,351-22.4
    Sunday magazine299NANA
    B-to-B magazine1,6514,653-64.5
    Local magazineNA35NA
    Spanish-language magazine614633.4
    Newspaper49,42665,781-24.9
    National newspaper17,0224,469280.9
    Spanish-language newspaper2,5751,161121.7
    FSI (freestanding inserts)17667161.7
    Network TV497,076467,3616.4
    Spot TV131,220111,25117.9
    Syndicated TV21,14133,631-37.1
    Cable TV networks189,042143,37931.8
    Spanish-language network TV84,31555,59251.7
    National spot radio48,82944,6649.3
    Local radio46,59039,94316.6
    Outdoor34,33843,892-21.8
    Internet (display only)151,459200,483-24.5
      Measured media1,291,7781,237,7594.4
      Unmeasured spending1,234,2221,200,2412.8
      Total2,526,0002,438,0003.6
    Search marketing42,172NANA
    Media spending by brand20142013% chg
    Verizon1,286,7901,234,3324.2
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20001,399.02.2
    20011,410.02.1
    20021,530.02.3
    20031,419.02.1
    20041,617.02.5
    20051,844.02.7
    20062,271.02.6
    20072,463.02.6
    20082,754.02.8
    20093,020.02.8
    20102,451.02.3
    20112,523.02.3
    20122,381.02.1
    20132,438.02.0
    20142,526.02.0
    Ad costs: Stated worldwide advertising costs. Figures include ad spending for Verizon Wireless. 2004: Restated. 2003: Restated. 2002: Restated. 2001: Restated. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Verizon Communications (NYSE: VZ)
    Worldwide20142013% chg
    Sales$127,079$120,5505.4
    Earnings19,54532,870-40.5
    Division sales20142013% chg
    Verizon Wireless87,64681,0238.2
    Wireline38,42939,223-2.0
    Corporate, eliminations and other1,00490311.2
    Sales and earnings from public documents.


    Headquarters
    Verizon Communications/140 West St., New York, N.Y. 10007/Phone: (212) 395-1000.

    Facebook:     https://www.facebook.com/verizon

    Twitter:     @Verizon

    http://www.verizon.com

VF Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$72,207$79,019-8.6
    Sunday magazine7,61413,414-43.2
    B-to-B magazine315499-36.8
    Local magazine53133-60.3
    Spanish-language magazine258NANA
    Newspaper50938133.4
    National newspaper259NANA
    Spanish-language newspaper20NANA
    FSI (freestanding inserts)NA2NA
    Network TV10,2955,026104.8
    Spot TV7523,170-76.3
    Syndicated TVNA765NA
    Cable TV networks19,54226,027-24.9
    Network radio1,1391,519-25.0
    National spot radio1,05280930.0
    Local radio5091,157-56.0
    Outdoor1,3833,385-59.1
    Internet (display only)7,10410,990-35.4
      Measured media123,009146,296-15.9
      Unmeasured spending278,532235,97118.0
      Total401,541382,2675.0
    Search marketing10,838NANA
    Media spending by brand20142013% chg
    Wrangler30,73836,645-16.1
    Lee27,16624,09612.7
    Nautica18,61124,831-25.1
    Riders by Lee13,54221,590-37.3
    North Face13,42114,895-9.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012585.25.4
    2013671.35.9
    2014713.75.8
    Ad costs: Stated worldwide advertising costs (including cooperative advertising payments made to VF customers). Ad spending as percent of sales: Worldwide advertising costs (including cooperative advertising payments made to VF customers) as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/3/2015 and comparable prior year)
    VF Corp. (NYSE: VFC)
    Worldwide20142013% chg
    Sales$12,282$11,4207.6
    Earnings1,0481,210-13.4
    Geographic sales20142013% chg
    U.S.7,5757,1256.3
    Rest of world (primarily Europe)4,7084,2959.6
    Division sales20142013% chg
    Outdoor and action sports7,1996,37912.9
    Jeanswear2,8022,811-0.3
    Imagewear1,1041,0663.6
    Sportswear6506254.1
    Contemporary brands400415-3.5
    Other1271242.6
    Sales and earnings from public documents.


    Headquarters
    VF Corp./105 Corporate Center Blvd., Greensboro, N.C. 27408/Phone: (336) 424-6000.

    http://www.vfc.com

Viacom

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$10,914$12,482-12.6
    Sunday magazine1,3281,3041.8
    B-to-B magazine3,2311,400130.7
    Local magazine19NANA
    Spanish-language magazine1,36582NA
    Newspaper7,9655,29450.5
    National newspaper11,1113,351231.6
    Spanish-language newspaper201347.7
    Network TV108,923108,5240.4
    Spot TV17,68718,837-6.1
    Syndicated TV6,0272,125183.6
    Cable TV networks156,062142,7429.3
    Spanish-language network TV20,32018,6119.2
    Network radio9791,914-48.9
    National spot radio7,1688,792-18.5
    Local radio6,3837,584-15.8
    Outdoor22,10522,383-1.2
    Internet (display only)18,92831,601-40.1
      Measured media400,535387,0373.5
      Unmeasured spending358,156435,044-17.7
      Total758,691822,081-7.7
    Search marketing5,002NANA
    Media spending by brand20142013% chg
    Paramount Pictures306,889272,29212.7
    DVDs and videos32,76941,948-21.9
    BET10,5069,8366.8
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20061,201.0NA
    20071,628.0NA
    20081,603.0NA
    20091,248.0NA
    2010869.09.3
    20111,479.09.9
    20121,205.08.7
    20131,117.08.1
    20141,020.07.4
    Fiscal years. 2014: Year ended September 2014. 2013: Year ended September 2013. 2012: Year ended September 2012. 2011: Year ended September 2011. 2010: Nine months ended September 2010 (truncated fiscal 2010). 2009: Calendar 2009. 2008: Calendar 2008. 2007: Calendar 2007. 2006: Calendar 2006. Ad costs: Stated worldwide "advertising expenses."
    SALES & EARNINGS ($ in millions; for fiscal year ended 9/30/2014 and comparable prior year)
    Viacom (Nasdaq: VIA)
    Worldwide20142013% chg
    Sales$13,783$13,794-0.1
    Earnings2,4642,4490.6
    Geographic sales20142013% chg
    U.S.10,25210,1521.0
    Europe, Middle East, Africa2,0462,173-5.8
    All other1,4851,4691.1
    Division sales20142013% chg
    Media networks10,1719,6565.3
    Filmed entertainment3,7254,282-13.0
    Eliminations-113-144NA
    Sales and earnings from public documents.


    Headquarters
    Viacom/1515 Broadway, New York, N.Y. 10036/Phone: (212) 258-6000.

    Facebook:     https://www.facebook.com/viacom

    Twitter:     @Viacom

    http://www.viacom.com

Visa

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$160$3,403-95.3
    B-to-B magazine36736-95.1
    Newspaper1,35674382.5
    National newspaper2,734883209.6
    Network TV77,37171,2638.6
    Spot TV877184376.2
    Syndicated TV681NANA
    Cable TV networks13,34431,579-57.7
    Network radioNA2,919NA
    National spot radio112271-58.5
    Local radio1,3455,995-77.6
    Outdoor2,6321,45481.1
    Internet (display only)12,3349,17134.5
      Measured media112,981128,600-12.1
      Unmeasured spending372,163345,8447.6
      Total485,144474,4442.3
    Search marketing1,312NANA
    Media spending by brand20142013% chg
    Visa112,939128,566-12.2
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20081,016.016.2
    2009918.013.3
    2010964.012.0
    2011870.09.5
    2012873.08.4
    2013876.07.4
    2014900.07.1
    Fiscal years ended September. Ad costs: Stated worldwide "marketing" expenses (formerly "advertising, marketing and promotion"). Ad spending as percent of sales: Worldwide marketing spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 9/30/2014 and comparable prior year)
    Visa (NYSE: V)
    Worldwide20142013% chg
    Sales$12,702$11,7787.8
    Earnings5,4384,9809.2
    Geographic sales20142013% chg
    U.S.6,8476,3797.3
    International5,6295,1778.7
    Visa Europe2262221.8
    Division sales20142013% chg
    Service revenue5,7975,3528.3
    Data processing revenue5,1674,64211.3
    International transaction revenue3,5603,3895.0
    Other revenue7707167.5
    Client incentives-2,592-2,321NA
    Sales and earnings from public documents.


    Headquarters
    Visa/900 Metro Center Blvd., Foster City, Calif. 94404/Phone: (650) 432-3200.

    Facebook:     https://www.facebook.com/visaunitedstates

    Twitter:     @Visa

    http://www.visa.com

Volkswagen

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$33,275$32,3752.8
    Sunday magazine389107262.9
    B-to-B magazine5241,720-69.6
    Local magazine24754355.6
    Spanish-language magazine3435-4.6
    Newspaper1371,249-89.0
    National newspaper4,2573,54820.0
    Spanish-language newspaper133415.4
    Network TV220,178174,75826.0
    Spot TV113,961102,03511.7
    Syndicated TV3,97712,327-67.7
    Cable TV networks152,135134,28113.3
    Spanish-language network TV34,10624,99736.4
    National spot radio285478-40.4
    Local radio38233613.7
    Outdoor5,1741,299298.2
    Internet (display only)35,87536,767-2.4
      Measured media604,948526,37114.9
      Unmeasured spending326,605284,18214.9
      Total931,553810,55214.9
    Search marketing13,186NANA
    Media spending by brand20142013% chg
    Volkswagen418,020386,9328.0
    Audi158,56797,17063.2
    Porsche27,95639,745-29.7
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Volkswagen (ETR: VOW)
    Worldwide20142013% chg
    Sales$269,117$261,6772.8
    Earnings14,41812,04219.7
    Geographic sales20142013% chg
    Europe/other markets163,309155,4895.0
    Asia Pacific50,66246,5108.9
    North America36,71336,4390.7
    South American18,43423,238-20.7
    Division sales20142013% chg
    Volkswagen passenger cars89,58694,872-5.6
    Audi47,99345,9054.5
    Other29,41226,8679.5
    Volkswagen financial services26,68123,00416.0
    Porsche20,90517,50019.5
    Man18,73220,912-10.4
    Scania13,79913,7610.3
    Skoda8,1677,14514.3
    Volkswagen commercial vehicles6,4156,1783.8
    Seat4,5354,04312.2
    Bentley1,5621,4904.8
    Sales and earnings from public documents.


    Headquarters
    Volkswagen/Brieffach 1849, Wolfsburg, Germany D-38436/Phone: 49-5361-9-0. Volkswagen/Volkswagen of America, 2200 Ferdinand Porsche Drive, Herndon, Va. 20171/Phone: (248) 754-5000.

    Facebook:     https://www.facebook.com/vw

    Twitter:     @VW

    http://www.volkswagenag.com

Walgreens Boots Alliance

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$12,080$3,973204.0
    Sunday magazine6,0711,764244.1
    B-to-B magazine3211,094-70.7
    Local magazine159193-17.7
    Spanish-language magazine217NANA
    Newspaper46,08053,926-14.5
    Spanish-language newspaper3,1312,61719.6
    FSI (freestanding inserts)20,23823,027-12.1
    Network TV49,11050,754-3.2
    Spot TV2,1361,78219.8
    Syndicated TV36,00831,83613.1
    Cable TV networks32,42136,126-10.3
    Spanish-language network TV4,38539NA
    Network radio26,81420,57730.3
    National spot radio2,2632,1983.0
    Local radio27,82922,15525.6
    Outdoor199794-74.9
    Internet (display only)19,03513,41041.9
      Measured media288,495266,2658.3
      Unmeasured spending232,505259,735-10.5
      Total521,000526,000-1.0
    Search marketing31,734NANA
    Media spending by brand20142013% chg
    Walgreens266,761239,35511.4
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2007526.01.0
    2008521.00.9
    2009508.00.8
    2010468.00.7
    2011489.00.7
    2012530.00.7
    2013526.00.7
    2014521.00.7
    Fiscal years ended August. 2014: Year ended August 2014. Ad costs: Fiscal 2007-2014: Walgreen Co. stated gross advertising expenses (what it spent [net advertising expenses] plus vendor advertising allowances). Ad spending as percent of sales: Fiscal 2007-2014: Walgreen Co. worldwide gross advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 8/31/2014 and comparable prior year)
    Walgreens Boots Alliance (Nasdaq: WBA)
    Worldwide20142013% chg
    Sales$76,392$72,2175.8
    Earnings1,9322,450-21.1
    Sales and earnings from public documents.


    Headquarters
    Walgreens Boots Alliance/200 Wilmot Road, Deerfield, Ill. 60015/Phone: (847) 315-3700.

    Facebook:     https://www.facebook.com/walgreens

    Twitter:     @Walgreens

    http://www.walgreensbootsalliance.com

Walmart Stores

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$55,100$55,192-0.2
    Sunday magazine23,70746,669-49.2
    B-to-B magazine116555-79.1
    Spanish-language magazine1971809.7
    Newspaper54,35072,714-25.3
    National newspaper499788-36.6
    Spanish-language newspaper5,9095,7632.5
    FSI (freestanding inserts)42,70738,65010.5
    Network TV270,922228,15118.7
    Spot TV57,81173,868-21.7
    Syndicated TV53,01668,875-23.0
    Cable TV networks172,989146,69417.9
    Spanish-language network TV75,28968,41110.1
    Network radio17,16427,479-37.5
    National spot radio23,55230,909-23.8
    Local radio30,84337,578-17.9
    Outdoor3,5074,222-16.9
    Internet (display only)59,09832,81880.1
      Measured media946,777939,5140.8
      Unmeasured spending993,369986,3380.7
      Total1,940,1461,925,8520.7
    Search marketing106,249NANA
    Media spending by brand20142013% chg
    Walmart866,668857,5371.1
    Sam's Club37,14243,148-13.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20081,800.00.5
    20092,100.00.5
    20102,400.00.6
    20112,500.00.6
    20122,300.00.5
    20132,300.00.5
    20142,400.00.5
    20152,400.00.5
    Fiscal-year ad spending and sales. 2015: Walmart's "fiscal 2015," its year ended January 2015. Ad costs: Stated worldwide advertising costs. Ad spending as percent of sales: Ad spending as percent of worldwide net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2015 and comparable prior year)
    Walmart Stores (NYSE: WMT)
    Worldwide20142013% chg
    Sales$485,651$476,2942.0
    Earnings16,18215,9181.7
    Geographic sales20142013% chg
    U.S.348,227338,6812.8
    Rest of world137,424137,613-0.1
    Division sales20142013% chg
    Walmart U.S.288,049279,4063.1
    Walmart International136,160136,513-0.3
    Sam's Club58,02057,1571.5
    Membership and other3,4223,2186.3
    Sales and earnings from public documents.


    Headquarters
    Walmart Stores/702 SW Eighth St., Bentonville, Ark. 72716/Phone: (479) 273-4000.

    Facebook:     https://www.facebook.com/walmart

    Twitter:     @Walmart

    http://www.corporate.walmart.com

Walt Disney Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$79,715$93,817-15.0
    Sunday magazine1,73611,822-85.3
    B-to-B magazine4,2066,663-36.9
    Local magazine274482-43.1
    Spanish-language magazine1,08769855.6
    Newspaper10,90913,925-21.7
    National newspaper9,0327,66317.9
    Spanish-language newspaper1,11297613.9
    FSI (freestanding inserts)207456-54.7
    Network TV225,668209,3207.8
    Spot TV32,94137,955-13.2
    Syndicated TV13,29114,146-6.0
    Cable TV networks249,990237,1385.4
    Spanish-language network TV33,48226,50426.3
    Network radio3,3314,507-26.1
    National spot radio23,67023,6120.2
    Local radio23,14825,703-9.9
    Outdoor43,01336,53217.7
    Internet (display only)112,180140,239-20.0
      Measured media868,990892,157-2.6
      Unmeasured spending1,240,1451,071,71115.7
      Total2,109,1351,963,8687.4
    Search marketing27,627NANA
    Media spending by brand20142013% chg
    Walt Disney Pictures363,519340,8736.6
    Disney255,623260,901-2.0
    ABC125,286140,178-10.6
    ESPN52,71148,1879.4
    DVDs and videos41,03781,425-49.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20002,000.0NA
    20012,200.0NA
    20022,300.0NA
    20032,500.0NA
    20043,000.0NA
    20052,900.0NA
    20062,500.0NA
    20072,600.0NA
    20082,900.0NA
    20092,700.07.5
    20102,600.06.8
    20112,800.06.9
    20122,500.05.9
    20132,600.05.8
    20142,800.05.7
    Fiscal years. 2014 is year ended September 2014. Ad costs: Stated worldwide "advertising expense." Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 9/27/2014 and comparable prior year)
    Walt Disney Co. (NYSE: DIS)
    Worldwide20142013% chg
    Sales$48,813$45,0418.4
    Earnings7,5016,13622.2
    Geographic sales20142013% chg
    U.S. and Canada36,76934,0218.1
    Europe6,5056,1815.2
    Asia Pacific3,9303,33317.9
    Latin America and other1,6091,5066.8
    Division sales20142013% chg
    Media networks21,15220,3563.9
    Parks and resorts15,09914,0877.2
    Studio entertainment6,9885,72122.1
    Consumer products4,2743,81112.1
    Interactive media1,3001,06622.0
    Sales and earnings from public documents.


    Headquarters
    Walt Disney Co./500 S. Buena Vista St., Burbank, Calif. 91521/Phone: (818) 560-1000.

    Twitter:     @DisneyPost

    http://www.thewaltdisneycompany.com

Wells Fargo & Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$8,493$7,60611.7
    Sunday magazine5,1557,706-33.1
    B-to-B magazine1,9692,812-30.0
    Local magazine746826-9.7
    Spanish-language magazine776029.1
    Newspaper9,38910,614-11.5
    National newspaper4,0234,254-5.4
    Spanish-language newspaper5231,477-64.6
    Network TV62,61250,82123.2
    Spot TV4,9563,64635.9
    Syndicated TV7,312491NA
    Cable TV networks19,96222,999-13.2
    Spanish-language network TV10,8427,14451.8
    Network radio3,4643,909-11.4
    National spot radio2,7713,879-28.6
    Local radio9,16212,322-25.6
    Outdoor6,4357,413-13.2
    Internet (display only)18,52930,787-39.8
      Measured media176,419178,766-1.3
      Unmeasured spending476,581431,23410.5
      Total653,000610,0007.0
    Search marketing29,843NANA
    Media spending by brand20142013% chg
    Wells Fargo166,840170,272-2.0
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    1996234.0NA
    1997202.0NA
    1998237.0NA
    1999251.0NA
    2000316.0NA
    2001276.0NA
    2002327.0NA
    2003392.0NA
    2004459.0NA
    2005443.0NA
    2006456.0NA
    2007412.0NA
    2008378.0NA
    2009572.0NA
    2010630.0NA
    2011607.0NA
    2012578.0NA
    2013610.0NA
    2014653.0NA
    Ad costs: Stated worldwide "advertising and promotion" spending.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Wells Fargo & Co. (NYSE: WFC)
    Worldwide20142013% chg
    Sales$84,347$83,7800.7
    Earnings23,05721,8785.4
    Division sales20142013% chg
    Community banking50,86250,3391.0
    Wholesale banking23,48224,064-2.4
    Wealth, brokerage and retirement14,21813,2037.7
    Sales and earnings from public documents.


    Headquarters
    Wells Fargo & Co./420 Montgomery St., San Francisco, Calif. 94104/Phone: (866) 249-3302.

    Facebook:     https://www.facebook.com/wellsfargo

    Twitter:     @WellsFargo

    http://www.wellsfargo.com

Wendy's Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media285,835289,696-1.3
      Unmeasured spending60,96161,784-1.3
      Total346,796351,480-1.3
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2011106.75.2
    2012103.14.8
    201394.54.5
    201473.54.6
    Ad costs: Stated advertising costs (primarily related to contributions from company-owned restaurants to Wendy's national, regional and local advertising programs). Ad spending as percent of sales: Advertising costs (primarily contributions to advertising cooperatives based on a percentage of net sales by company-owned restaurants) as percent of company-owned restaurant sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/28/2014 and comparable prior year)
    Wendy's Co. (NYSE: WEN)
    Worldwide20142013% chg
    Sales$2,061$2,487-17.1
    Earnings12146166.8
    Geographic sales20142013% chg
    U.S.1,7972,214-18.8
    Canada248255-2.9
    Other1718-9.7
    Division sales20142013% chg
    Wendy's U.S. systemwide sales8,5138,545-0.4
    Sales and earnings from public documents. Systemwide sales from Technomic.


    Headquarters
    Wendy's Co./1 Dave Thomas Blvd., Dublin, Ohio 43017/Phone: (614) 764-3100.

    Facebook:     https://www.facebook.com/wendys

    Twitter:     @Wendys

    https://www.wendys.com

Yum Brands

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
    Magazine$190$541-64.9
    Sunday magazine2,3597,013-66.4
    B-to-B magazine905175.7
    Newspaper291629-53.8
    National newspaperNA199NA
    Spanish-language newspaper613-56.0
    FSI (freestanding inserts)115346-66.8
    Network TV331,756344,871-3.8
    Spot TV12,73319,685-35.3
    Syndicated TV51,36853,219-3.5
    Cable TV networks378,282374,6451.0
    Spanish-language network TV35,36734,9651.1
    Network radio9,0406,47139.7
    National spot radio2,2781,48353.6
    Local radio6,2586,405-2.3
    Outdoor1,8862,977-36.6
    Internet (display only)11,2788,29536.0
      Measured media843,295861,807-2.1
      Unmeasured spending54,20523,193133.7
      Total897,500885,0001.4
    Search marketing9,253NANA
    Media spending by brand20142013% chg
    Taco Bell356,603327,3588.9
    KFC251,913283,889-11.3
    Pizza Hut232,901247,351-5.8
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2008584.0NA
    2009548.0NA
    2010557.0NA
    2011593.0NA
    2012608.0NA
    2013607.0NA
    2014589.0NA
    Ad costs: Stated worldwide advertising costs. These stated worldwide advertising costs reflect ad spending for company-owned stores and contributions to advertising cooperatives for company-owned stores.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/27/2014 and comparable prior year)
    Yum Brands (NYSE: YUM)
    Worldwide20142013% chg
    Sales$13,279$13,0841.5
    Earnings1,0511,091-3.7
    Division sales20142013% chg
    Taco Bell11,8631,869534.7
    Taco Bell U.S. systemwide sales8,2007,8005.1
    China6,9346,9050.4
    Pizza Hut U.S. systemwide sales5,6505,700-0.9
    KFC U.S. systemwide sales4,1004,200-2.4
    KFC3,1933,0365.2
    Pizza Hut1,1481,1470.1
    India14112711.0
    Sales and earnings from public documents. Systemwide sales from Technomic.


    Headquarters
    Yum Brands/1441 Gardiner Lane, Louisville, Ky. 40213/Phone: (502) 874-8300.

    Facebook:     https://www.facebook.com/yumbrands

    Twitter:     @yumbrands

    http://www.yum.com

Zurich Insurance Group

  • U.S. AD SPENDING ($ in thousands)
    By media20142013% chg
      Measured media199,612191,9784.0
      Unmeasured spending175,492178,916-1.9
      Total375,104370,8941.1
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012438.00.6
    2013498.00.7
    2014523.00.7
    Ad costs: Stated worldwide "brand and marketing expenses." 2013: Restated in 2015 to $498 million from $473 million; company said it made changes in "other underwriting and policy acquisition expenses" bucket, with corresponding changes in several other buckets including "brand and marketing expenses". Ad spending as percent of sales: Worldwide "brand and marketing expenses" as percent of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2014 and comparable prior year)
    Zurich Insurance Group (VTX: ZURN)
    Worldwide20142013% chg
    Sales$70,411$72,045-2.3
    Earnings3,9754,259-6.7
    Sales and earnings from public documents.


    Headquarters
    Zurich Insurance Group/Mythenquai 2, Zurich, Switzerland 8022/Phone: 41-44-625-25-25. Zurich Insurance Group/1400 American Lane, Schaumburg, Ill. 60196/Phone: (800) 382-2150.

    Facebook:     https://www.facebook.com/zurich

    Twitter:     @Zurich

    https://www.zurich.com