2014 U.S. ad spending and rank. Click plus signs to explore database. Click each division name to see brands, agencies and people.
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| U.S. AD SPENDING ($ in thousands) |
| By media | 2014 | 2013 | % chg |
| Magazine | $33,000 | $33,352 | -1.1 |
| Sunday magazine | 580 | 951 | -39.0 |
| B-to-B magazine | 10,075 | 8,891 | 13.3 |
| Local magazine | 31 | 65 | -52.2 |
| Newspaper | 25,768 | 39,881 | -35.4 |
| National newspaper | 15,580 | 18,865 | -17.4 |
| Spanish-language newspaper | 166 | 134 | 23.5 |
| FSI (freestanding inserts) | 242 | 94 | 157.2 |
| Network TV | 199,530 | 191,214 | 4.3 |
| Spot TV | 11,012 | 13,114 | -16.0 |
| Syndicated TV | 31,485 | 26,802 | 17.5 |
| Cable TV networks | 278,540 | 203,545 | 36.8 |
| Spanish-language network TV | 33,493 | 14,794 | 126.4 |
| Network radio | 1,834 | 2,451 | -25.2 |
| National spot radio | 27,791 | 29,189 | -4.8 |
| Local radio | 22,616 | 26,609 | -15.0 |
| Outdoor | 48,554 | 44,368 | 9.4 |
| Internet (display only) | 27,404 | 28,388 | -3.5 |
| Measured media | 767,701 | 682,704 | 12.5 |
| Unmeasured spending | 815,756 | 557,405 | 46.3 |
| Total | 1,583,456 | 1,240,108 | 27.7 |
| Search marketing | 3,037 | NA | NA |
| |
| Media spending by brand | 2014 | 2013 | % chg |
| 20th Century Fox | 474,046 | 390,407 | 21.4 |
| Fox | 120,371 | 136,368 | -11.7 |
| DVDs and videos | 52,303 | 44,265 | 18.2 |
| Fox Searchlight Pictures | 48,664 | 51,189 | -4.9 |
| FX | 48,292 | 30,246 | 59.7 |
| National Geographic Channel | 15,121 | 19,787 | -23.6 |
Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.
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| AD SPENDING AS PERCENT OF SALES |
| Year | Ad costs ($ in millions) | Worldwide ad spending as percent of sales |
| 2010 | 2,161.0 | 9.0 |
| 2011 | 2,200.0 | 9.1 |
| 2012 | 1,900.0 | 7.6 |
| 2013 | 2,200.0 | 8.0 |
| 2014 | 2,900.0 | 9.1 |
| Fiscal years ended June 30. 2014: Year ended June 2014. Ad costs: Stated worldwide "advertising expenses." 2012: Restated from $2.012 billion. 2011: Restated from $2.310 billion. Ad spending as percent of sales: Worldwide advertising spending as percent of sales. |
| SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2014 and comparable prior year) |
| 21st Century Fox (Nasdaq: FOX) |
| Worldwide | 2014 | 2013 | % chg |
| Sales | $31,867 | $27,675 | 15.1 |
| Earnings | 4,514 | 7,097 | -36.4 |
| |
| Geographic sales | 2014 | 2013 | % chg |
| U.S. | 17,400 | 15,600 | 11.5 |
| Europe | 9,745 | 7,717 | 26.3 |
| Rest of world | 4,280 | 4,021 | 6.4 |
| U.S. | 3,500 | 3,700 | -5.4 |
| Australasia and other | 2,810 | 2,981 | -5.7 |
| Europe | 2,045 | 2,048 | -0.1 |
| Canada | 442 | 337 | 31.2 |
| Canada | 219 | 162 | 35.2 |
| Division sales | 2014 | 2013 | % chg |
| Cable network programming | 12,273 | 10,881 | 12.8 |
| Filmed entertainment | 9,679 | 8,642 | 12.0 |
| News and information services | 6,153 | 6,731 | -8.6 |
| Direct broadcast satellite TV | 6,030 | 4,439 | 35.8 |
| TV | 5,296 | 4,860 | 9.0 |
| Book publishing | 1,434 | 1,369 | 4.7 |
| Cable network programming | 491 | 324 | 51.5 |
| Digital real estate services | 408 | 345 | 18.3 |
| Digital education | 88 | 102 | -13.7 |
| Other | 0 | 20 | NA |
| Other, corporate and eliminations | -1,411 | -1,147 | NA |
| Sales and earnings from public documents. |
Headquarters
21st Century Fox/1211 Avenue of the Americas, Floor 8, New York, N.Y. 10036/Phone: (212) 852-7000.
Twitter: @21stCenturyF0X
http://www.21cf.com
