Go to 200 Leading National Advertisers 2015 report index
Marketers' "big four" agencies are linked to Agency Family Trees 2015;
click on those links for agency profiles.
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2014 U.S. ad spending and rank. Click plus signs to explore database. Click each division name to see brands, agencies and people.
|U.S. AD SPENDING ($ in thousands)|
|By media||2014||2013||% chg|
|FSI (freestanding inserts)||242||94||157.2|
|Cable TV networks||278,540||203,545||36.8|
|Spanish-language network TV||33,493||14,794||126.4|
|National spot radio||27,791||29,189||-4.8|
|Internet (display only)||27,404||28,388||-3.5|
|Media spending by brand||2014||2013||% chg|
|20th Century Fox||474,046||390,407||21.4|
|DVDs and videos||52,303||44,265||18.2|
|Fox Searchlight Pictures||48,664||51,189||-4.9|
|National Geographic Channel||15,121||19,787||-23.6|
|Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.|
|AD SPENDING AS PERCENT OF SALES|
|Year||Ad costs ($ in millions)||Worldwide ad spending as percent of sales|
|Fiscal years ended June 30. 2014: Year ended June 2014. Ad costs: Stated worldwide "advertising expenses." 2012: Restated from $2.012 billion. 2011: Restated from $2.310 billion. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.|
|SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2014 and comparable prior year)|
|21st Century Fox (Nasdaq: FOX)|
|Geographic sales||2014||2013||% chg|
|Rest of world||4,280||4,021||6.4|
|Australasia and other||2,810||2,981||-5.7|
|Division sales||2014||2013||% chg|
|Cable network programming||12,273||10,881||12.8|
|News and information services||6,153||6,731||-8.6|
|Direct broadcast satellite TV||6,030||4,439||35.8|
|Cable network programming||491||324||51.5|
|Digital real estate services||408||345||18.3|
|Other, corporate and eliminations||-1,411||-1,147||NA|
|Sales and earnings from public documents.|
Advertising Age's Datacenter produced Marketer Trees 2015 in July 2015 as an online database application with ad spending, brands, profiles, executives and agency rosters for the nation's 200 largest advertisers.
Senior Research Editor Catherine Wolf and Research Editor Shawna Lent coordinated collection of data on brands, executives and agency rosters. Research assistants: Kim Bauer, Megan Caruso, Michael Corio, Natalie Craig, Scott Haake and Steven Montero.
To find rankings of marketers by medium, selected market share data and other industry analysis, see 200 Leading National Advertisers 2015 report. For more on how this ranking was compiled, see Methodology.
For more information on agencies, see Agency Report 2015 and Agency Family Trees 2015.
Send your ideas to improve the Marketer Trees. Update us on agency assignments and executives. Report database errors. Email: [email protected]
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