Beer drinkers go in the buff to promote Bofferding brew

It’s not easy breaking through in the beer category these days, with hundreds of craft beers filling store shelves across America. So Bofferding, a 255-year-old brew from Luxembourg, is hoping a little nudity will help it stand out. A self-described “cheeky” campaign features naked people posing in the outdoors. It’s called “Drink in the Boff.” Get it?