Heinz's Super Bowl Ad Is a Surreal Weiner Stampede
Surreal Canines Can't Live Without Their Condiments
Feb 01, 2016
We all know dogs are a winner at the Super Bowl (Budweiser's puppies being in a case in point). But the canine theme in this year's big game spot from Heinz is somewhat surreal -- and it's all the better for it.
The ad, by Miami-based agency David, sees a stampede of dachshunds (aka weiner-dogs) that have somehow become fused with real hot dogs, racing down a grassy hillside to the strains of '70s soft-rock anthem "Without You." Turns out, they're heading straight into the arms of Heinz's "Ketchup Family," the brand's range of condiments, including its ketchup, mustard, BBQ sauce and Sriracha sauce.