Heinz's Super Bowl Ad Is a Surreal Weiner Stampede
Surreal Canines Can't Live Without Their Condiments
Editor's Pick
We all know dogs are a winner at the Super Bowl (Budweiser's puppies being in a case in point). But the canine theme in this year's big game spot from Heinz is somewhat surreal -- and it's all the better for it.
The ad, by Miami-based agency David, sees a stampede of dachshunds (aka weiner-dogs) that have somehow become fused with real hot dogs, racing down a grassy hillside to the strains of '70s soft-rock anthem "Without You." Turns out, they're heading straight into the arms of Heinz's "Ketchup Family," the brand's range of condiments, including its ketchup, mustard, BBQ sauce and Sriracha sauce.
The spot builds on David's previous Heinz work, a ridiculous love story between Heinz Ketchup and Heinz Mustard, directed by Jeff Low of Biscuit. The Super Bowl spot, which he also shot, will air in the third quarter, is equally quirky and memorable.
Read more about the campaign over at AdAge.com.
Credits
- Date
- Feb 01, 2016
- Brand :
- Heinz
- Client :
- Heinz
- Agency :
- David-Miami
- Director :
- Jeff Low
- Production Company :
- Biscuit Filmworks
- Founder and CCO :
- Anselmo Ramos
- Creative Director/ Copywriter :
- Russell Dodson
- Creative Director, Art Director :
- Antony Kalathara
- Copywriter :
- Juan Pena
- Art Director :
- Ricardo Casal
- Creative Planner :
- Paul Ramirez
- Head of Global Production :
- Veronica Beach
- Senior Producer :
- Yamaris Leon
- Account Director :
- Carlos Rangel
- Account Supervisor :
- Juan Nunez
- Head of Business Affairs :
- Ann Marie Turbitt
- Director, Photography :
- Dan Holland
- Executive Producer :
- Colleen O'Donnell
- Line Producer :
- Kwok Yau
- Casting Agent :
- Hannah Birkett
- Secondary Production Company :
- AFS
- Secondary Production Contact :
- Brin Kushner
- Editorial Company :
- Cut + Run
- Edit House Contact :
- Carr Schilling
- Editor :
- Jay Nelson
- Assistant Editor :
- Brandon Iben
- Post Producer :
- Gail Butler
- Animation/Graphic Effects :
- The Mill
- Telecine :
- The Mill
- Online :
- The Mill
- Visual Effects Supervisor :
- Tim Bird
- Record Mix Place :
- Eleven Sound
- Visual Effects and Design :
- The Mill LA
- Senior Executive Producer :
- Sue Troyan
- Executive Producer :
- Enca Kaul
- Senior Visual Effects Producer :
- Kait Boehm
- Production Coordinator :
- Chris Lewis
- Shoot Supervisor :
- Tim Bird
- Executive Creative Director :
- Phil Crowe
- Creative Director :
- Tim Bird
- Creative Director :
- John Leonti
- 2D Lead Artist :
- Tim Bird
- 3D Lead Artist :
- Nick Lines
- 2D Artist :
- Peter Hodsman
- 2D Artist :
- Rob Winfield
- 2D Artist :
- Remedy Huynh
- 2D Artist :
- Sarah Marikar
- 2D Artist :
- Anthony Petitti
- 3D Artist :
- Danny Yoon
- 3D Artist :
- Jacob Bergman
- 3D Artist :
- Katie Yancey
- 3D Artist :
- Ruel Smith
- 3D Artist :
- Fabian Elmers
- 3D Artist :
- Monique Espinoza
- 3D Artist :
- Jason Jansky
- 3D Artist :
- Charles Stoniolo
- Color :
- The Mill
- Executive Producer :
- Dee Allan
- Color Producer :
- Natalie Westfield
- Production Coordinator of Color :
- Evan Bauer
- Colorist :
- Fergus McCall
- Color Assistant :
- Elias Nousiopoulos
- Color Assistant :
- Nate Seymour
- Sound Design Company :
- Eleven Sound
- Executive Producer :
- Suzanne Hollingshead
- Sound Designer :
- Jeff Payne
- Song Title :
- Without You
- Managing Director/Head of Account Services :
- Paulo Fogaca
- Music Company :
- We Are Walker
- Executive Producer :
- Sara Matarazzo
- Senior Producer :
- Abbey Hickman
- Producer Assistant :
- Julianne Wilson
Need a credit fix? Contact the Creativity Editors
Related work
Heinz: Heinz just combined 14 sauces together to make ‘Every Sauce’
Heinz: Kraft sauces give people mad chef skills in campaign from W+K
Heinz: ‘Smack for Heinz’ billboards dispense ketchup outside Chicago eateries that don’t serve it
