This 'pet-commerce' site lets dogs decide what you should buy them

Platform from Brazilian retailer Petz reads pups' reactions to various products

Published On
May 02, 2019

Editor's Pick

When it comes to pet marketing, brands have increasingly bypassed owners to go straight to the dogs (and cats). Whiskas created a radio station for felines, while more recently, Purina made outdoor ads that released pheromones triggering pooches to take a wee on them. 

Now, the Brazilian pet retailer Petz wants to put shopping decisions directly in the paws of furry friends with Pet-Commerce, an online platform that lets them decide what should go in their e-carts. 

When dogs and pet owners go to the Petz e-commerce site, they can click into the designated Pet-Commerce section. It will pull up a selection of product categories, including toys, bones and balls. Clicking onto the various options will then call up videos featuring different products, and the shoppers’ webcams will then read the dogs’ reactions to the goods that appear on screen. If the pooches respond positively enough to something, the site will then place that object in the shopping cart. Final say, however, is left up to the owner, who will have to provide payment information and click the “buy” button. 

Ogilvy Brazil was behind the campaign, with development from D2G Tecnologia and Hogarth. 

The idea "fits in so well with what we stick up for—that the bond between pet and [owner] can happen in many ways,” said Petz CEO Sergio Zimerman in a statement. “We empathize with those who throw their pets birthday parties, those who talk to their pets. The truth is that pet love has no bounds and Pet-Commerce just proves the point.”
 

About

Credits

Date
May 02, 2019
Client:
Petz
Agency:
Ogilvy-Brazil
Chief Executive:
Fernando Musa
Chief Creative Officer:
Felix del Valle
Executive Creative Director:
Marcio Fritzen
Creative Director:
Eduardo Doss
Art Director:
Eduardo Doss
Art Director:
Diego Wortmann
Copywriter:
Guilherme Moreira
Producer:
Fabiano Beraldo
Producer:
Ariama Aldore
Producer:
Juliana Henriques
Project Manager:
Priscilla Saikai
Project Manager:
Beto Campos
Project Manager:
Bruna Lopes
Account:
Denise Caruso
Account:
Priscilla Gonçalves
Planning:
Thais Frazao
Planning:
Raphael Zem
Planning:
Murilo Toda
Media:
André Gramorelli
Media:
Adeildo Souza
Media:
Mirella Battiloro
Video Editor:
Deydson Rocha
Ogilvy Content Studio:
Gustavo Otto
Ogilvy Content Studio:
Thiago Frias
Ogilvy Content Studio:
Luis Velloso
Ogilvy Content Studio:
Rayra Janau
Ogilvy Content Studio:
Leonardo Araujo
Ogilvy Content Studio:
Thiago Bancaro
Ogilvy Content Studio:
Aline Chaves
Client Approval:
Luciano Rocha Sessim
Client Approval:
Claudia Villar Montini Cangane
Client Approval:
André Luís Marinho
Production Company:
Hogarth
Director:
Daniel Bontempo
Executive Director:
Gabriela Carvalho
Photography:
Gabriel Rinaldi
Art Director:
Rebeca Ukstin
Team Hogarth:
Claudia Carvalho
Team Hogarth:
Alexandre Sakihara
Team Hogarth:
Marcia Coelho
Team Hogarth:
Cris Almeida
Team Hogarth:
Cris Almeida
Team Hogarth:
Karoline Novais
Team Hogarth:
Ricardo Kertesz
Team Hogarth:
Daniel Amaro
Team Hogarth:
Jéssica Rodrigues
Team Hogarth:
Iuri Tampolski
Team Hogarth:
Juliana Mathias
Team Hogarth:
Cris Almeida
Post Production:
Hogarth
Team Punch Audio:
Lili D. Aragoni
Team Punch Audio:
Mariano Alvarez
Team Punch Audio:
Carol Oliveira
Team Punch Audio:
Cristiane Oliveira
Team Punch Audio:
Karina Coviello
Team Punch Audio:
Cristiano Pinheiro
Tech Production :
D2G Tecnologia
Team D2G Tecnologia:
Diego von Brixen Montzel Trindade
Team D2G Tecnologia:
Grégory Frizon Gusberti
Digital Production:
Hogarth
Digital Creative Director:
Karine Brasil
Digital Production and Technology Director:
Iuri Andreazza
Team Hogarth:
Nicole Pereira Citton
Team Hogarth:
Martina Nichel
Team Hogarth:
Gustavo Gonçalves
Team Hogarth:
Pedro Avila
Team Hogarth:
Thiago Fredes
Team Hogarth:
Ivan Cavalheiro
Team Hogarth:
Thais Bykoski
Team Hogarth:
Lucas Linhares
Team Hogarth:
Igor Batista
Team Hogarth:
Lucas Lima
Team Hogarth:
Rafael Fonseca
Team Hogarth:
André Telles
Team Hogarth:
Gabriel Matturro
Team Hogarth:
Gabriel Costa
Team Hogarth:
Rhadamez Gindi
Team Hogarth:
João Kuczynski
Team Hogarth:
Michael Melchiors

Need a credit fix? Contact the Creativity Editors