This 'pet-commerce' site lets dogs decide what you should buy them
Platform from Brazilian retailer Petz reads pups' reactions to various products
Editor's Pick
When it comes to pet marketing, brands have increasingly bypassed owners to go straight to the dogs (and cats). Whiskas created a radio station for felines, while more recently, Purina made outdoor ads that released pheromones triggering pooches to take a wee on them.
Now, the Brazilian pet retailer Petz wants to put shopping decisions directly in the paws of furry friends with Pet-Commerce, an online platform that lets them decide what should go in their e-carts.
When dogs and pet owners go to the Petz e-commerce site, they can click into the designated Pet-Commerce section. It will pull up a selection of product categories, including toys, bones and balls. Clicking onto the various options will then call up videos featuring different products, and the shoppers’ webcams will then read the dogs’ reactions to the goods that appear on screen. If the pooches respond positively enough to something, the site will then place that object in the shopping cart. Final say, however, is left up to the owner, who will have to provide payment information and click the “buy” button.
Ogilvy Brazil was behind the campaign, with development from D2G Tecnologia and Hogarth.
The idea "fits in so well with what we stick up for—that the bond between pet and [owner] can happen in many ways,” said Petz CEO Sergio Zimerman in a statement. “We empathize with those who throw their pets birthday parties, those who talk to their pets. The truth is that pet love has no bounds and Pet-Commerce just proves the point.”
Credits
- Date
- May 02, 2019
- Client :
- Petz
- Agency :
- Ogilvy-Brazil
- Chief Executive :
- Fernando Musa
- Chief Creative Officer :
- Felix del Valle
- Executive Creative Director :
- Marcio Fritzen
- Creative Director :
- Eduardo Doss
- Art Director :
- Eduardo Doss
- Art Director :
- Diego Wortmann
- Copywriter :
- Guilherme Moreira
- Producer :
- Fabiano Beraldo
- Producer :
- Ariama Aldore
- Producer :
- Juliana Henriques
- Project Manager :
- Priscilla Saikai
- Project Manager :
- Beto Campos
- Project Manager :
- Bruna Lopes
- Account :
- Denise Caruso
- Account :
- Priscilla Gonçalves
- Planning :
- Thais Frazao
- Planning :
- Raphael Zem
- Planning :
- Murilo Toda
- Media :
- André Gramorelli
- Media :
- Adeildo Souza
- Media :
- Mirella Battiloro
- Video Editor :
- Deydson Rocha
- Ogilvy Content Studio :
- Gustavo Otto
- Ogilvy Content Studio :
- Thiago Frias
- Ogilvy Content Studio :
- Luis Velloso
- Ogilvy Content Studio :
- Rayra Janau
- Ogilvy Content Studio :
- Leonardo Araujo
- Ogilvy Content Studio :
- Thiago Bancaro
- Ogilvy Content Studio :
- Aline Chaves
- Client Approval :
- Luciano Rocha Sessim
- Client Approval :
- Claudia Villar Montini Cangane
- Client Approval :
- André Luís Marinho
- Production Company :
- Hogarth
- Director :
- Daniel Bontempo
- Executive Director :
- Gabriela Carvalho
- Photography :
- Gabriel Rinaldi
- Art Director :
- Rebeca Ukstin
- Team Hogarth :
- Claudia Carvalho
- Team Hogarth :
- Alexandre Sakihara
- Team Hogarth :
- Marcia Coelho
- Team Hogarth :
- Cris Almeida
- Team Hogarth :
- Cris Almeida
- Team Hogarth :
- Karoline Novais
- Team Hogarth :
- Ricardo Kertesz
- Team Hogarth :
- Daniel Amaro
- Team Hogarth :
- Jéssica Rodrigues
- Team Hogarth :
- Iuri Tampolski
- Team Hogarth :
- Juliana Mathias
- Team Hogarth :
- Cris Almeida
- Post Production :
- Hogarth
- Team Punch Audio :
- Lili D. Aragoni
- Team Punch Audio :
- Mariano Alvarez
- Team Punch Audio :
- Carol Oliveira
- Team Punch Audio :
- Cristiane Oliveira
- Team Punch Audio :
- Karina Coviello
- Team Punch Audio :
- Cristiano Pinheiro
- Tech Production :
- D2G Tecnologia
- Team D2G Tecnologia :
- Diego von Brixen Montzel Trindade
- Team D2G Tecnologia :
- Grégory Frizon Gusberti
- Digital Production :
- Hogarth
- Digital Creative Director :
- Karine Brasil
- Digital Production and Technology Director :
- Iuri Andreazza
- Team Hogarth :
- Nicole Pereira Citton
- Team Hogarth :
- Martina Nichel
- Team Hogarth :
- Gustavo Gonçalves
- Team Hogarth :
- Pedro Avila
- Team Hogarth :
- Thiago Fredes
- Team Hogarth :
- Ivan Cavalheiro
- Team Hogarth :
- Thais Bykoski
- Team Hogarth :
- Lucas Linhares
- Team Hogarth :
- Igor Batista
- Team Hogarth :
- Lucas Lima
- Team Hogarth :
- Rafael Fonseca
- Team Hogarth :
- André Telles
- Team Hogarth :
- Gabriel Matturro
- Team Hogarth :
- Gabriel Costa
- Team Hogarth :
- Rhadamez Gindi
- Team Hogarth :
- João Kuczynski
- Team Hogarth :
- Michael Melchiors
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