The Grim Reaper swaps black for florals in Spectrum's latest monster ad
Campaign continues with more spots directed by David Shane
Editor's Pick
Spectrum's "Monsters" campaign, in which the cable brand throws shade at its rivals with humorously human scenarios acted out by monsters, continues with another couple of spots directed by David Shane of O Positive.
This time, it's T-Mobile and Sling's turns for a bashing. In one spot, seen above, the monsters catch up in a diner when Death arrives, sporting a colorful floral robe instead of his usual black cloak. He explains how he spilled a smoothie on his regular duds because he got angry about T-Mobile’s bad mobile plan.
Another ad sees Ventriloquist and Death watching the game on ESPN from the comfort of their living room. Vampire stands at the window pleading to join them because his Sling TV doesn’t carry ESPN, but they refuse to let him in.
The ads are once again by agency Something Different, whose Chief Creative/Co-Founder Tommy Henvey comments, “From day one Spectrum knew we weren’t trying to make a campaign about monsters--it was always about people being misled by shady deals and practices. The fact that it’s the monsters that are appalled just helps us make them funny and more memorable, which never hurts in a category like this. So they give us the freedom to really have a good time with it.”
Credits
- Date
- Nov 20, 2018
- Client :
- Spectrum
- Agency :
- Something Different-New York
- Chief Creative/CoFounder :
- Tommy Henvey
- Managing Partner/CoFounder :
- Patti McConnell
- Creative Director / Writer :
- Richard Ryan
- Producer :
- Garrett Crabb
- Director of Accounts :
- Meghan Linehan
- Production :
- O Positive
- Director :
- David Shane
- Executive Producer :
- Ralph Laucella
- Executive Producer :
- Marc Grill
- Executive Producer/Line Producer :
- Ken Licata
- Production Designer :
- Dan Ouellette
- Set Decorator :
- Rebecca Perez
- Prop Master :
- Matt McGuire
- Special FX Makeup :
- Ed French
- Makeup :
- Ashley Scott
- Costume Designer :
- Melissa Desrosiers
- Costumer :
- Jessica Wenger
- Post Production :
- Crew Cuts
- Editor :
- Craig Rohrer
- Editor :
- Jake Jacobson
- Assistant Editor :
- Cal Ciarcia
- Executive Producer :
- Nancy Jacobson
- Producer :
- Diana Seldin
- Audio Mixing :
- Julienne Guffain
- Color :
- Color Collective
- Colorist :
- Alex Bickel
- Music :
- JSM Music
- Chief Creative Officer :
- Joel Simon
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