Spectrum's "Monsters" campaign, in which the cable brand throws shade at its rivals with humorously human scenarios acted out by monsters, continues with another couple of spots directed by David Shane of O Positive.
This time, it's T-Mobile and Sling's turns for a bashing. In one spot, seen above, the monsters catch up in a diner when Death arrives, sporting a colorful floral robe instead of his usual black cloak. He explains how he spilled a smoothie on his regular duds because he got angry about T-Mobile’s bad mobile plan.
Another ad sees Ventriloquist and Death watching the game on ESPN from the comfort of their living room. Vampire stands at the window pleading to join them because his Sling TV doesn’t carry ESPN, but they refuse to let him in.
The ads are once again by agency Something Different, whose Chief Creative/Co-Founder Tommy Henvey comments, “From day one Spectrum knew we weren’t trying to make a campaign about monsters--it was always about people being misled by shady deals and practices. The fact that it’s the monsters that are appalled just helps us make them funny and more memorable, which never hurts in a category like this. So they give us the freedom to really have a good time with it.”