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80+ Employees www.criticalmass.com

Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus…

Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We’re sought by brands who strive for connected digital ecosystems, and we help them get there by gaining deep insight into their consumer and orchestrating data, AI, design, media, and tech stacks around human stories.

We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so F-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. We live our values and hold ourselves to uncompromising design standards (which is probably why our clients stick with us for 7 years, on average). We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).

We’re Critical Mass, but our friends call us CM. Please call us CM!

LEADERSHIP

  • Chris Gokiert, Chief Executive Officer
  • Grant Owens, Chief Strategy Officer
  • Val Carlson, Chief Creative Officer
  • Ara Kurnit, Chief Innovation Officer
  • Lee Tamkee, Chief Financial Officer
  • Sara Anhorn, Chief Talent Officer
  • John McLaughlin, Chief Operating Officer
  • Dianne Wilkins, Chair
200 Varick St #610
New York, NY 10014
United States
(917) 606-8000 Other offices (1)

Critical Mass

Contact Critical Mass
Main Focus:
Digital
Mobile and web user experience, design and build
Innovation
Also specializes in:
Business Storytelling
E-Commerce Technology
Media Planning & Buying
User Interface Design
Branding
Integrated Campaigns

Award

Year

Project

Role

Anvil Award

Winner in Best Use of Mobile
2018
2018 Nissan North America: See The Unseen Agency

Creativity International Awards

Best in Show Award, Augmented Reality
2018
2018 Nissan: See The Unseen Agency

Creativity International Awards

Silver - Website, Non-For-Profit
2018
2018 CLF Site Redesign Agency

American Business Awards

Brand Experience of the Year: Consumer
2022
2022 City National Bank Agency