Critical Mass
Critical Mass is a Digital Experience Design Agency with a relentless focus on the customer. Founded in Calgary in 1996, the agency has been designing meaningful customer experiences that grow clients' business for more than 20 years…
Critical Mass is a Digital Experience Design Agency with a relentless focus on the customer. Founded in Calgary in 1996, the agency has been designing meaningful customer experiences that grow clients' business for more than 20 years. At 950 people strong, Critical Mass operates globally from offices in Calgary, Toronto, Chicago, New York, Nashville, Los Angeles, Cupertino, London, Hong Kong, Brazil and Costa Rica and is part of Omnicom Group (NYSE: OMC), the leading global marketing communications company.
CAPABILITIES
We are a full-service digital agency with experience design at our core, but our breadth of services spans strategic consulting, marketing communications, technology implementation, and marketing science (analytics). We tailor our offerings to each client’s needs, and with the backing of our Critical Mass Network and broader Omnicom sister agencies, no capability is ever out of our reach.
LEADERSHIP
- Dianne Wilkins, Chief Executive Officer
- Chris Gokiert, President
- Grant Owens, Chief Strategy Officer
- John McLaughlin, Chief Operating Officer
Work
First Command: first campaign
To expand the profile of First Command, we reached military members and their families with a campaign that connects financial planning to the reasons they serve: their families, careers and integrity. Through storytelling grounded in the authentic experiences of those who serve, we ch…
Willow Biosciences: 2020 Rebrand
For Willow Biosciences, science is everything. It's the essence of their business. It also needed to become the core of their brand. We helped them reimagine the way their branding conveys their story, persona, values, and mission. And we did it in a modern way. Not in a static PDF, but through …
BMW: Build Your Own
What if buying a new car was as simple – and as entertaining – as shopping online? BMW's redesigned Build Your Own (BYO) takes the concept of the online car configurator to a new level of personalization, intelligence, and fun. An immersive design studio and data-driven recommendations…
Specialties
Awards
|
Award |
Year |
Project |
Role |
|---|---|---|---|
Webby AwardsWinner - Mobile Sites & Apps, Events2016
|
2016 | UNMAS: Sweeper | Agency |
W3 AwardsSilver - Websites, Health Care Services2018
|
2018 | Ascension Site Migration | Agency |
Shorty AwardWinner in Gamification and Finalist in Instagram Story2018
|
2018 | ASICS: Tap-to-Fly Challenge | Agency |
W3 AwardsSilver - Social Features, Experimental & Innovation for Social2018
|
2018 | ASICS Tap To Fly | Agency |
