profile image
80+ Employees

Critical Mass is a Digital Experience Design Agency with a relentless focus on the customer. Founded in Calgary in 1996, the agency has been designing meaningful customer experiences that grow clients'​ business for more than 20 years. At 950 people strong, Critical Mass operates globally from offices in Calgary, Toronto, Chicago, New York, Nashville, Los Angeles, Cupertino, London, Hong Kong, Brazil and Costa Rica and is part of Omnicom Group (NYSE: OMC), the leading global marketing communications company.


We are a full-service digital agency with experience design at our core, but our breadth of services spans strategic consulting, marketing communications, technology implementation, and marketing science (analytics). We tailor our offerings to each client’s needs, and with the backing of our Critical Mass Network and broader Omnicom sister agencies, no capability is ever out of our reach.  Some of our current clients include:


  • Dianne Wilkins, Chief Executive Officer
  • Chris Gokiert, President
  • Conor Brady, Chief Creative Officer
  • Grant Owens, Chief Strategy Officer
  • John McLaughlin, Chief Operating Officer
200 Varick St #610
New York, NY 10014
United States
(917) 606-8000 Other offices (1)

Critical Mass

Contact Critical Mass
Main Focus:
Experience Design
Digital Strategy & Planning
Also specializes in:
Marketing Communications
Technology & Implementation
Marketing Science
eCommerce Solutions
Web Design
Data Analytics
Experiential Marketing
Social Media Marketing





Shorty Award

Winner in Gamification and Finalist in Instagram Story
2018 ASICS: Tap-to-Fly Challenge Agency

Anvil Award

Use of Innovative Technology
2018 Nissan North America: See The Unseen Agency

Anvil Award

Winner in Best Use of Mobile
2018 Nissan North America: See The Unseen Agency

Golden Award Montreux

Temporary Brand Communication
2018 Bayer Leaps Pavilion Agency