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80+ Employees www.criticalmass.com

In a complex and fast-moving world, Critical Mass designs unparalleled brand experiences that connect with people. We were established in Calgary back in 1996, and since then we’ve helped global clients like Apple, Nike, Diageo, and BMW (and…

In a complex and fast-moving world, Critical Mass designs unparalleled brand experiences that connect with people. We were established in Calgary back in 1996, and since then we’ve helped global clients like Apple, Nike, Diageo, and BMW (and hundreds more over the years) reimagine digital and do what no one else in their category can do. Today, we’re over 1,400 digitally obsessed employees in 12 offices, across Europe, Asia, and North America—with a major, full-service hub in London. 

What makes us different? We truly understand every part of our clients' digital ecosystems, and we deliver success by making data, creativity, and technology more connected, more efficient, and more powerful. Of course, digital never stands still, but neither do we. We help brands seize opportunities so that their customers get a better experience and a more seamless, dynamic, and personalised experience everywhere they go.

We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).

No matter how much digital changes, one thing will always stay the same—who we are. We’re a transparent, honest, values-driven, passionate partner with a can-do attitude that our clients notice and appreciate.

We’re Critical Mass, but our friends call us CM. Please call us CM.

LEADERSHIP

  • Chris Gokiert, Chief Executive Officer
  • Grant Owens, Chief Strategy Officer
  • Val Carlson, Chief Creative Officer
  • Lee Tamkee, Chief Financial Officer
  • Sara Anhorn, Chief Talent Officer
  • John McLaughlin, Chief Operating Officer
  • Dianne Wilkins, Chair
200 Varick St #610
New York, NY 10014
United States
(917) 606-8000 Other offices (1)

Critical Mass

Contact Critical Mass
Main Focus:
Brand Identity
Business Storytelling
Digital
Also specializes in:
Mobile and web user experience, design and build
E-Commerce Technology
Media Planning & Buying
User Interface Design
Creative
Branding
Innovation
Integrated Campaigns

Award

Year

Project

Role

Campaign US

Agency Leader
2023
2023 Critical Mass - Chris Gokiert Agency

Digiday Worklife Award

Best Mentorship Program
2022
2022 Critical Mass Agency

Campaign US

New Biz Development Team
2023
2023 Critical Mass Agency

Campaign US

Digital Innovation Agency
2023
2023 Critical Mass Agency