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501 - 1,000 Employees www.criticalmass.com

Critical Mass is a Digital Experience Design Agency with a relentless focus on the customer. Founded in Calgary in 1996, the agency has been designing meaningful customer experiences that grow clients'​ business for more than 20 years. …

Critical Mass is a Digital Experience Design Agency with a relentless focus on the customer. Founded in Calgary in 1996, the agency has been designing meaningful customer experiences that grow clients'​ business for more than 20 years. At 950 people strong, Critical Mass operates globally from offices in Calgary, Toronto, Chicago, New York, Nashville, Los Angeles, Cupertino, London, Hong Kong, Brazil and Costa Rica and is part of Omnicom Group (NYSE: OMC), the leading global marketing communications company.

CAPABILITIES

We are a full-service digital agency with experience design at our core, but our breadth of services spans strategic consulting, marketing communications, technology implementation, and marketing science (analytics). We tailor our offerings to each client’s needs, and with the backing of our Critical Mass Network and broader Omnicom sister agencies, no capability is ever out of our reach.  Some of our current clients include:

LEADERSHIP

  • Dianne Wilkins, Chief Executive Officer
  • Chris Gokiert, President
  • Conor Brady, Chief Creative Officer
  • Grant Owens, Chief Strategy Officer
  • Pedro Laboy, Chief Data-Innovation Officer
  • John McLaughlin, Chief Operating Officer
200 Varick St #610
New York, NY 10014
United States
(917) 606-8000

Critical Mass

Contact Critical Mass
Main Focus:
Experience Design
Digital Strategy & Planning
Web Development
Also specializes in:
Marketing Science
Marketing Communications
Technology & Implementation
eCommerce Solutions
SEO/SEM
Mobile
Social Media Marketing
Media Planning & Buying
Brand Strategy

Award

Year

Project

Role

Webby Awards

Mobile Sites & Apps, Events
2016
2016 UNMAS: Sweeper Agency

Shorty Award

Winner in Gamification and Finalist in Instagram Story
2018
2018 ASICS: Tap-to-Fly Challenge Agency

Anvil Award

Use of Innovative Technology
2018
2018 Nissan North America: See The Unseen Agency

Anvil Award

Winner in Best Use of Mobile
2018
2018 Nissan North America: See The Unseen Agency