AcuityAds is the leading decision science technology platform for performance advertising (branding and customer acquisition) through digital (addressable) channels. Advertisers use the platform to access propensity-scored audience and cross-screen insights on performance against industrywide benchmarks on Share of Voice, Share of Attention and return on advertising spend.

The company has a proven track-record of delivering year-over-year improvement in performance (brand effectiveness and conversion metrics) for advertisers due to its unique Journey-Compression algorithm.