Kodak "Innovative"

Next week, to support the launch of Kodak's EasyShare Gallery, Ogilvy & Mather/N.Y. will launch a multimedia campaign based on the idea of an infinite gallery containing all the pictures in the world. A series of Joe Pytka-directed commercials -- plus a six-minute mini-movie -- take us inside the metaphorical museum, where children are given a tour of pictorial history and other visitors reminisce about the past.