Luxury fashion designer Nicolas Ghesquiere’s next creation might be his least expensive.
The creative director of French fashion house Louis Vuitton is designing clothing for characters in the popular fantasy video game League of Legends, part of a new partnership between the LVMH unit and publisher Riot Games. The first of these outfits, called skins in gaming parlance, will be unveiled during the League of Legends World Championships, which end in Paris in November.
While a Ghesquiere dress might normally cost a few thousand dollars, skins typically sell for $9 to $25. It’s the first time that Riot Games has let a luxury brand place designs within its games.
The partnership, which also features a small collection of Ghesquiere-designed real-world clothing, comes as Riot Games has pushed the League of Legends brand into other parts of the entertainment world.