EA Sports Madden : Mercy

You love 'em, but you don't like 'em.

Published On
Aug 29, 2011

Editor's Pick

EA Sports and Heat SF promote Madden by spotlighting the rivalry between Madden fans -- even if they're brothers or friends. Spots feature Madden game players that are feeling some anger at their fellow players -- and then the sweet taste of glee when they beat them at their own game.

There's also an accompanying Facebook app called "Smack Shack," which lets you send videos of NFL players -- including DeSean Jackson -- talking smack to your friends and check in with your rival's mom.


Aug 30, 2011
Client :
EA Sports
Brand :
EA Sports Madden
Client :
EA Sports Madden
Agency :
Deloitte Digital
Executive Creative Director :
Steve Stone
Creative Director/ Copywriter :
Warren Cockrel
Associate Creative Director, Art Director :
Anna Rowland
Agency Producer :
Matthew Winks
Production Company :
Supply & Demand
Director :
Josh Taft
Director, Photography :
Max Goldman
Executive Producer :
Kira Carstensen
Producer :
Keeley Gould
Production Designer :
Richard Lassalle
Post Production :
Spot Welders
Editor :
Michael Heldman
Visual Effects :
Executive Producer :
Jim Riche
Senior Producer :
Melissa Warhaftig
Producer :
Fawn Fletcher
Creative Director/Inferno Artist :
Nate Robinson
Inferno :
MB Enigh
Post Assistant :
Beau Duganne
Color :
Company 3, Los Angeles
Telecine :
Dave Hussey
Music :
Beta Petrol
Creative Director :
Bryan Ray Turcotte
Executive Producer :
Dayna Turcotte
Sound Director :
Lime Studios
Sound Director :
One Union Recording
Mix :
Sam Casas
Mix Artist :
Eben Carr

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Project Type