E. McIlhenny Sons Corp. and Omnicom’s DDB Needham out of Dallas reprise the successful ad seen regionally during the prior year’s Super Bowl but go national for Super Bowl XXXII, making this an official Super Bowl debut for the marketer. A mosquito sucks a Tabasco eater's blood and explodes. Simple. Visual. Clever. And good four fourth place in USA Today’s annual Ad Meter popularity contest. Tabasco and DDB Dallas would be back for Super Bowl XXXIX in 2005 ("Tan Lines").

Director: Dick Buckley. Production Company: Squeak Films. Chief creative officer: Jim Ferguson. Copywriter: Galen Greenwood. Art director: Tom Moudry. Agency producer: Hal Dantzler. Editing: PostOp. Editor: Michael Van de Kamer. Special effects: Animal Makers.

BRAND: Tabasco

YEAR: 1998

AGENCY: DDB

SUPERBOWL: XXXII

QUARTER AIRED: Q4