Wieden & Kennedy
Wieden & Kennedy
Work
Nike pits legends against current stars in World Cup ad
Nike's World Cup ad is out, and this year it takes an evergreen theme in sports advertising -- the question of "who is the G.O.A.T.?" -- and mashes it up with another topical motif, the metaverse. Perhaps hoping to appeal to fans both young and old, the four-and-a-half-minute…
Kraft: Mayo Couture
Early ‘00s nostalgia is all the rage and brands have jumped on tributes to the era of Paris, Nicole, Lindsay, Britney in force. Perhaps the most on-the-nose to date, Kraft Heinz announced a collaboration with iconic rhinestoned backside brand Juicy Couture. "The Smooth Lover's" collect…
Kathy Bates is a creepy grandma in Merge Mansion's first TV ads
Kathy Bates stars as a creepy grandma who's definitely hiding something, in a fun debut campaign from Merge Mansion, the Metacore-owned mobile puzzle game. The Finnish studio tapped Wieden+Kennedy Portland to create its first live-action campaign. Four spots directed by Jim Jenkin…
