Watch the newest commercials on TV from 7-Eleven, JC Penney, YouTube and more

By Ad Age and Creativity Staff. Published on April 30, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: 7-Eleven hypes its 79-cent Big Gulp special (for 7Rewards members) in a spot with the tagline “Take it to Eleven.” (Ad Age’s Adrianne Pasquarelli has the backstory: “7-Eleven serves itself a Big Gulp of TV amid renewed convenience store interest.”) JC Penney wants you to “get ready for Mother’s Day” (May 9) by shopping its Friends & Family Sale. And YouTube serves up another in a series of COVID-19 vaccination PSAs; this one is titled “Because roller coasters.”

Today's TV Ad Highlights

Data provided by iSpot.tv

Coors Pure: Jessica

Premiered on: The Late Show With Stephen Colbert, CBS

Brand Overview for Last 30 Days

Impressions: 1,072,959 (<1% of industry)

Est. TV Spend: $40,093 (<1% of industry)

Interruption Rate: 1.65%

Attention Index: 98 (2% more interruptions than avg.)

7-Eleven: Take It to Eleven While Sippin’ a Big Gulp

Premiered on: Entre el amor y el odio, UniMas

Brand Overview for Last 30 Days

Impressions: 4,324,895 (<1% of industry)

Est. TV Spend: $106,401 (1% of industry)

Interruption Rate: 1.20%

Attention Index: 99 (1% more interruptions than avg.)

YouTube: Because Roller Coasters

Premiered on: Get Up, ESPN

Brand Overview for Last 30 Days

Impressions: 14,593,754 (<1% of industry)

Est. TV Spend: $305,267 (<1% of industry)

Interruption Rate: 1.73%

Attention Index: 98 (2% more interruptions than avg.)

JCPenney: Celebrate Mom

Premiered on: Everybody Loves Raymond, TBS

Brand Overview for Last 30 Days

Impressions: 703,294,227 (6% of industry)

Est. TV Spend: $3,334,956 (5% of industry)

Interruption Rate: 1.05%

Attention Index: 99 (1% more interruptions than avg.)

AMC+: The Funniest

Premiered on: Scrubs, Independent Film (IFC)

Brand Overview for Last 30 Days

Impressions: 510,316,878 (3% of industry)

Est. TV Spend: $292,767 (<1% of industry)

Interruption Rate: 2.68%

Attention Index: 97 (3% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

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Ad Age and Creativity Staff

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Watch the newest commercials on TV from 7-Eleven, JC Penney, YouTube and more

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