Watch the broadcast replay below—and follow the conversation on Facebook, LinkedIn, Twitch and Twitter.

Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.

In today's live edition of Ad Age Remotely, Shenan Reed, senior VP and head of media at L'Oréal, joins Ad Age's Jack Neff to discuss how the world's biggest beauty marketer treats "advertising as a service."

Reed, who joined L'Oréal in August 2020 from Publicis Groupe, is an agency veteran who's helping steer one of Ad Age's recently named marketers of the year through the loss of cookies and the turbulence the pandemic has brought to the beauty industry.

While L'Oréal has shifted its media largely to digital, Reed also sees people suffering "screen fatigue," bringing new value to print, events and audio. She joins Ad Age Remotely to talk about where she sees promise and pitfalls in modern media.